HOLAAAAAAA and willkommen!
First up there is some stuff and meandering nonsense with longtime host Jon and interim co-host Harry C Lang [0:00 – 20:53], in the midst of which Jon tells you how awesome the sponsors are (OddsMatrix, Optimove and Clarion Gaming – all absolute titans in their respective fields).
Then Jon is joined by the excellent Brandie E Black, of Brand E Media fame and the recently-launched ESGiGaming.com. We discuss the evolution of content creation in the gambling industry, the impact of AI on quality, and the importance of authenticity in storytelling. Brandy shares her journey in the iGaming sector, her sustainability initiatives, and the role of ESG in shaping the future of gambling. The conversation also touches on community impact, accountability in business, and the need for human oversight in AI-generated content.
Choice quotes:
"AI content creation has led to a decline in quality."
"Quality over quantity is essential in content creation."
Brandie E Black on LinkedIn: https://www.linkedin.com/in/brandieeblack/
As ever, we thank all of our sponsors for their support. In no particular order they are: the mighty OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time. The proof really is in the pudding, and OddsMatrix is sweet.
Optimove, who turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!
Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. We love you guys bigly, all of you!
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
Website: https://www.thegamblingfiles.com/
Subscribe on Apple Podcasts: https://apple.co/3A57jkR
Subscribe on Spotify: https://spoti.fi/4cs6ReF
Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast
Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/
Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/
Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/
Sponsorship enquiries:
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