Creating Cohesive Customer Journeys with Optimove Engage: The Gambling Files RTFM 211

In no way is this week’s episode a nod to our corporate overlords in any way, shape or form.

That said, first up in this episode there’s a brief chat between Fintan and Jon [0:00 – 10:22], followed by another interview from Jon’s recent visit to Everymatrix’s shiny new London offices, this time with Russell Colvin, Commercial Director, and Mark Wilson, Head of Trading, to talk about the FSB acquisition and more. Jon finds out why they bought FSB then built their own solution, because you’ve got to ask, am I right? [10:23 – 21:50]

Then the hosts welcome Rony Vexelman, VP of Marketing at OptiMove, to discuss their new product, Optimove Engage, designed for modern marketers. The conversation explores the challenges of content creation and management in marketing, the role of AI in optimising marketing efforts, and the importance of maintaining brand consistency across customer journeys. Rony emphasizes the need for quality control in marketing automation and shares best practices for leveraging AI effectively. We get into the importance of customer engagement and optimisation in marketing, introducing Ignite+, a program designed to support emerging operators in the iGaming industry. The discussion emphasises the need for personalisation in CRM strategies while also addressing the philosophical implications of reducing individuals to mere data points. The conversation concludes with reflections on the human element in digital interactions and the importance of community in business.

Choice quotes:

"Creating content is no longer the problem."

"Quality control on steroids."

"Trust but verify, as Reagan said."

"We believe we can help them come and grow."

"This is how we're going to do it."

"The King's English is way behind…"

"You got honey trapped, mate."

Russell Colvin on LinkedIn: https://www.linkedin.com/in/russellcolvin/

Mark Wilson on LinkedIn: https://www.linkedin.com/in/mark-wilson-b1778763/

Rony Vexelman on LinkedIn: https://www.linkedin.com/in/ronyvexelman/

As ever, we thank Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into something special, with tools that make businesses work better. Optimove, your support helps us make things that take away the pain. Or create it, I forget which. Oh, and tell them you came via us and you get your first month free!

 

The cool kids of the podcast are of course OddsMatrix Sports Betting Software Solutions – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, every guy wants to be them… and so does every girl.

Clarion Gaming are last but certainly not least, providers of the magnificent ICE expo and the upcoming iGB Live! in London this July. We love you guys, all of you!

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: