Telling it like it is, Africa, and much more! EveryMatrix's Mark Schmidt on RTFM 200

We celebrate our 200th episode today, and with that milestone, it's only appropriate that Fintan isn't here to record the intro [0:00 – 4:06], so it's just Jon. Yeah, we're skipping that bit too.

But wait! Then we're joined by both Fintan and top-guest-who-is-in-no-way-here-because-he-works-for-a-top-sponsor, Mark Schmidt. He's head of sales, Africa for EveryMatrix, and is on to share his insights on the gaming industry, his personal journey through addiction, and the importance of attention to detail in business. He discusses the evolution of the industry, the challenges faced by operators, and the need for authenticity in a world often dominated by superficiality. Mark also opens up about his struggles with addiction and mental health, emphasizing the importance of support and understanding within the industry. In this conversation, the speakers delve into the critical topics of mental health, addiction, and the culture surrounding alcohol in the gaming industry. They discuss the importance of therapy, the normalization of alcohol consumption in business settings, and the need for community support for those struggling with addiction. The conversation also touches on the authenticity of engagement on platforms like LinkedIn and the challenges faced by individuals in the industry. In this conversation, Mark Schmidt discusses the importance of community engagement, personal branding, and integrity in business practices within the gaming industry. He emphasizes the need for continuous improvement and adaptation to market demands, particularly in Africa, where EverMatrix is expanding its presence. The discussion also touches on the significance of building long-term relationships and maintaining a good reputation in a small industry. Networking at events like Sigma Africa is highlighted as a crucial aspect of business growth.

Choice quotes – guess which one is Jon:

• "Seriously, mushrooms. Fucking amazing."
• "Business doesn't get done on the stand."
• "90% of the shows in Africa are rubbish."
• "Let's get real about what's going on."
• "This industry is all about long-term."

A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. 

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is your 21st birthday with Clarion.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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