The Game Changing Attorney Podcast with Michael Mogill

The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

Episodes

July 17, 2025 24 mins
What got you here might not get you where you want to go. And for many law firm owners, that realization is difficult to accept. In this episode of The Game Changing Attorney Podcast, Michael Mogill explores why the survival mentality that helps firm owners get off the ground often becomes a liability as they grow. From micromanaging teams to avoiding calculated risks, this episode reveals what it really takes to move from operato...
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What does it really take to grow a law firm in today’s hypercompetitive, tech-driven legal landscape? In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and the hosts of the LAWsome Podcast. From humble beginnings with just $500 to his name to leading a fast growing legal marketing company, Michael unpacks what it takes to thrive as a la...
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More leads won’t fix bad positioning. In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice. Here’s what you’ll learn: Why more e...
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You don’t need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that ca...
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What if the greatest threat to your law firm isn’t change — but your refusal to adapt? In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thri...
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What does it really take to stand out in a crowded legal market? In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones t...
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You didn’t build a business just to stay stuck in it — so why are you still the one holding it back? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary. From learning h...
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What if the biggest cases — and the biggest changes — come from choosing courage over comfort? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how tr...
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What if your biggest leadership challenge isn’t deciding what to do, but when to do it? In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long...
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Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy. In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a d...
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What if the best way to build a high-performing team wasn’t through perks or policies, but by telling people the truth? In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what truly drives culture, leadership, and high performance. With decades of experience ...
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What if the real risk isn't taking bold action — but staying exactly where you are? In this episode of The Game Changing Attorney Podcast, author, founder of Entrepreneurs' Organization (EO), and Founder & CEO of Scaling Up, Verne Harnish shares timeless insights on scaling a business, developing high-performing teams, and why most leaders fall short when they lose their edge. From navigating uncertainty to rediscovering founder-m...
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What if your suffering isn't coming from your circumstances, but from your stories? In this episode of The Game Changing Attorney Podcast, workplace drama expert, leadership consultant, and best-selling author Cy Wakeman unpacks the inner chaos that holds high performers back. Through personal stories and hard-won lessons, she reveals how the ego fuels self-imposed suffering, how gratitude can evolve your perspective, and why tru...
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What if your biggest competitive edge isn’t the channel you choose — but how hard you’re willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than e...
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What if trying to help everyone is the very thing keeping your law firm from growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth. From the $10M rule to the art of saying “no,” this episode is a pra...
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What if your greatest leadership challenge isn’t your team — it’s you? In this episode of The Game Changing Attorney Podcast, decorated U.S. Army veteran and CEO of Berry Law, John Berry returns to share the tough lessons, tactical systems, and mindset shifts that have shaped his evolution as a leader. From military missions to managing a fast-growing law firm, John opens up about what it really takes to earn trust, retain A-playe...
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What if the reason your clients, team, or peers don’t recognize your value… is because you never showed them? In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the unseen habits, small slips, and silent wins that separate those who sustain excellence from those who quietly fall behind. From holding the line on standards to making your effort visible, this episode is a tactical reminder that the litt...
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As we conclude celebrating five years of The Game Changing Attorney Podcast, this Elite Athletes edition showcases the world-class performers who have redefined limits — mentally, physically, and professionally. These are the voices of champions who’ve trained in darkness, fought through failure, and built the mindset required to dominate on the world stage. In this episode, we go beyond trophies and titles to uncover the discipli...
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What separates elite leaders from those who never break through? It’s not motivation or even talent — it’s the discipline to stay focused, make decisions when it’s uncomfortable, and build habits that align with who you want to become. In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles questions from law firm owners about decision-making, long-term planning, and how to maintain consistent performance whe...
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As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who’ve built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren’t just values — they’re strategies. In this episode, we spotlight the builders: entrepreneurs and executives who scaled with purpose, led through adversity, and never settled for a...
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