367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid

What if trying to help everyone is the very thing keeping your law firm from growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth. From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin. Here’s what you’ll learn: Why the best cases go to the best marketers What the $10M rule means for your expansion plans Why generalists struggle to grow — and how specialists win The real impact of saying “no” to misaligned clients How focus helps you build authority and trust If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most. ---- Show Notes: 00:01 – Introduction 03:28 – Should I Niche Down to Compete With a Younger Attorney? 07:23 – Should I Expand Into New Practice Areas to Grow? 12:00 – How Do I Say No to Longtime Clients? 14:09 – The Power of Saying No to Stay Focused 15:30 – Why Boundaries Are a Sign of Growth 16:10 – Saying Yes Means Saying No to Something Else 16:14 – Final Thoughts: You Have the Power to Choose ---- Links & Resources: Turf Grass Phone Case  ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience 258. AMMA — The Power of No: Setting Boundaries for Focused Growth 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust