More leads won’t fix bad positioning.
In this episode of The Game Changing Attorney Podcast, Michael Mogill explains why firms that focus on visibility without strategy end up attracting the wrong clients. From wasting marketing dollars to obsessing over ROI at the expense of long-term brand equity, this episode unpacks the difference between chasing leads and becoming the obvious choice.
Here’s what you’ll learn:
Why more exposure doesn’t matter if your message attracts the wrong clients
How to build a high-converting marketing strategy without obsessing over attribution
What it takes to stop chasing leads — and start commanding attention
Stop marketing like a commodity — and start building a brand.
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Show Notes:
00:00 — Intro banter: Broadway shows, Meta glasses, and authentic nerdiness
06:50 — Why more leads aren’t solving your problem — your messaging is
08:37 — How to refine your targeting and attract the right clients
12:11 — Positioning vs. price-shopping: What your marketing says about you
13:04 — Are your competitors wasting money or winning market share?
16:09 — Why your best cases can’t be traced back to a single source
18:32 — Why blended ROI matters more than last-touch attribution
21:57 — Content consumption drives conversion, not just clicks
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Links & Resources:
Meta Ray-Ban Smart Glasses
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making
333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust