Exploring the Intersection of CTV and Retail Media Networks

In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. 

During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers. 

00:00:01 - Introductions

00:08:27 - Explains What Freewheel Brings to the Table

00:11:42 - The Challenge of Measuring ROI for CTV

00:28:50 - How to Simplify the CTV Supply Chain

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