On this episode of The Garage, we dive deep into the world of hyperlocal programmatic advertising. As the advertising landscape continues to evolve, brands and agencies are increasingly realizing the power of localized campaigns that reach customers right where they live.
Listen in as James Moore, Chief Operating Officer at Simplify, joins hosts Dan Massimino and Evan Hovorka at the Fontainebleau Hotel in Miami Beach during Possible to discuss how Simplify has grown from its early days in search data to a leader in programmatic media buying focused on local audiences.
Together, they explore how Simplify uses unstructured data to help advertisers and agencies build highly targeted campaigns tailored to individual ZIP codes and how these local strategies unlock greater value in every market.
They discuss how foot traffic attribution and first-party data create a clearer view of how campaigns perform in the real world and why working with local data is crucial for driving better outcomes.
The conversation also dives into the challenges of managing thousands of campaigns at once, the importance of automation and near real-time optimization, and how Simplify’s approach has evolved to help agencies and brands navigate the complexities of local advertising at scale.
From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities. This episode of The Garage is not one you want to miss.
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