Personal branding has been growing in places like the USA/Canada and Europe, and the MENA region is slowly seeing a shift in embracing it. South Asians and Arabs believe their social standing is completely tethered to a fancy job title and/or prominent business brand.
We've invited Sabine Kuhn - founder of Talent and Truth, a boutique personal branding consultancy dedicated to building high-impact executive brands on LinkedIn and beyond - to expand and dive into the shift and trends of personal branding by professionals in the region.
If you're looking to elevate and enhance your personal brand, we've got some actionable insights and even simple tricks to kick-start the process.
You can use "50SIGNUPS" to avail her first course to kick-start your personal brand journey based on years of work with their pool of clients.
Don't forget to follow Sabine Kuhn and Talent and Truth on LinkedIn.
Watch the video version on YouTube.
-- Chapters --
00:00 Opening
00:33 Today's episode: Personal branding in MENA region
02:02 Introducing our guest
04:19 The Birth of Talent and Truth
08:11 Common Myths of Personal Branding
09:19 Cultural Perceptions in the MENA Region
13:05 Trends in Personal Branding
18:07 The Role of Content Creators for CEOs
20:18 Navigating LinkedIn and Instagram for Branding
27:17 Language and Quality Control
30:08 Common Pitfalls in Personal Branding
33:46 Balancing Authenticity and Professionalism
36:40 Understanding ROI in Personal Branding
40:29 Those who want LinkedIn Top Voice status
42:53 Challenge of Virality vs. Thought Leadership
47:21 Future of Recruitment and Likeability
52:04 Random: Yasser and Khan's presence on LinkedIn
54:58 Importance of Direct Communication
57:24 Building Connections on LinkedIn
58:49 Optimizing Your LinkedIn Profile for success
01:02:47 Crafting an Engaging LinkedIn Biography
01:06:32 Establishing a Posting Routine
01:08:28 Future Directions for Talent and Truth
01:10:47 Learning from Experience
01:15:17 Overcoming Personal Branding Fears
---
If you're keen to suggest topics that you'd want to hear more about with a Middle East focus, follow us on our accounts below and drop us a message. You can also suggest it via Google Forms.
- Yasser Masood (LinkedIn, Instagram, YouTube)
- Gazanfarulla Khan (LinkedIn, Instagram)
- The Geeky Nomads (Threads, Instagram, YouTube)
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