Austin Cohen is the founder & CEO of Flexit. Flexit is an app that provides users with on-demand access to fitness brands around the country by offering both virtual personal training and entry into gyms. Before the pandemic started in 2020, FlexIt allowed users to pay by the minute to workout at gyms where they were not members, but in March 2020 they added new features and created the Virtual Personal Training platform - which has been a big hit with consumers.
Prior to launching Flexit, Austin was a founding member and partner of Wheels Up, a private aviation company.
Austin and I discussed:
- The original idea behind Flexit and how that changed when COVID hit
- How they got their first customers
- How they choose the best personal trainers
- Future plans for Flexit
- His time with Wheels Up
- Expanding into international markets
And so much more...
My Take: Adapt or die. If you are not implementing new technologies and innovations in your company your days of success are likely numbered. You have to keep an open mind and realize when it is time to pivot in order to keep afloat and win. Everything from the food we eat to the items we buy (and the type of workouts we are doing) is being changed by technology. You have to harness the power of change in order for you to offer the best experience or product to your end consumer.
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