Jacob Pechenik is the founder & CEO of Lettuce Grow, which he co-founded with his now ex-wife Zooey Deschanel. When they learned what goes into their food (additives, processed foods, toxic agricultural chemicals, and food miles), they decided to create a system that allows everyone to grow 20% of their own fresh food at home with no pesticides and 95% less water than traditional agriculture.
Jacob has had a very successful and somewhat unconventional career, as he has dabbled in a few different industries and successfully managed to build and sell companies. However, no company has given him the sense of purpose that he has as much as Lettuce Grow and the vision to change our current food system.
Jacob and I discussed:
- Lettuce Grow's mission
- Trading stocks at 14
- Becoming a successful movie producer
- How the whole process of Lettuce Grows works
- The future of growing food
- The importance of locally sourced food
- What are weather derivatives?
- What is distributed farming?
- Being a CEO in his early 20's
And much more...
My Take: I believe that as technology advances growing your own food will become easier, more affordable, and accessible. I think that over the next few decades we will see a massive change in the way our food is produced and how we choose what we consume. marrying agriculture & technology will allow us all to grow our own food at home, from salads to steaks to oat milk.
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