17. Wildly Entertaining, Wildly Educational: An Interview with Social Pro, Sarah Southerland

I think I've met my Oklahoma soulmate in fellow Social Media Professional, Sarah Southerland.

When you think of fun, witty content online, the first brand to pop into your head is likely not a government agency. But the Oklahoma Deptartment of Wildlife Conservation (ODWC for my own sanity) is knocking it out of the park.

In this episode, you'll meet and hear from Sarah Southerland who is the brains behind the clever content on ODWC'S channels.

And it's literally just her.
She is the social team.

The content she puts out on the ODWC's channels goes viral over, and over, and over again. Garnering a staggering amount of impressions and engagement. She's built up these channels over the last few years with the agency to into monumental communities and her list of notable successes just continue to grow.

In this episode we discuss...
- Sarah's background and career journey.
- The genesis of ODWC's social boom.
- Insights on managing mental health as a small social team who goes viral CONSTANTLY.
- How to strategically prove value to the agency beyond vanity metrics.
- And soooo much more :)

This episode also comes with special appearances from all of our dogs and is jam packed with giggles and social media sarcasm.

Enjoy!

Episode resources:
Connect with Sarah on LinkedIn
Follow OK Department of Conservation on.. Twitter, TikTok, Facebook, YouTube, Instagram
Read Sarah's Interview with AdAge

Episodes of Gift of Gab will publish weekly!
Follow along for more content on Instagram and TikTok: @giftofgab.podcast