I think I've met my Oklahoma soulmate in fellow Social Media Professional, Sarah Southerland.
When you think of fun, witty content online, the first brand to pop into your head is likely not a government agency. But the Oklahoma Deptartment of Wildlife Conservation (ODWC for my own sanity) is knocking it out of the park.
In this episode, you'll meet and hear from Sarah Southerland who is the brains behind the clever content on ODWC'S channels.
And it's literally just her.
She is the social team.
The content she puts out on the ODWC's channels goes viral over, and over, and over again. Garnering a staggering amount of impressions and engagement. She's built up these channels over the last few years with the agency to into monumental communities and her list of notable successes just continue to grow.
In this episode we discuss...
- Sarah's background and career journey.
- The genesis of ODWC's social boom.
- Insights on managing mental health as a small social team who goes viral CONSTANTLY.
- How to strategically prove value to the agency beyond vanity metrics.
- And soooo much more :)
This episode also comes with special appearances from all of our dogs and is jam packed with giggles and social media sarcasm.
Enjoy!
Episode resources:
Connect with Sarah on LinkedIn
Follow OK Department of Conservation on.. Twitter, TikTok, Facebook, YouTube, Instagram
Read Sarah's Interview with AdAge
Episodes of Gift of Gab will publish weekly!
Follow along for more content on Instagram and TikTok: @giftofgab.podcast
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.