September 16, 2025 • 23 mins
Let’s take a trip down memory lane.
ICYMI, nostalgia is having a moment at the box office — and now, we’re seeing that translate to the sports world. Inspired by the news that Bend It Like Beckham is getting a long-awaited sequel, co-hosts Ellen Hyslop and Steph Rotz are diving into the business of sports movie sequels on today’s episode of The GIST of It, including how pop culture moments can turn casual sports viewers into devoted fans.
This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.
Show notes:
More on The GIST:
☎️ Leave us a voicemail! Call us at 1-437-564-5579 or hold down on this link
🎧 Subscribe: thegistsports.com/subscribepod
✉️ Email: pod@thegistsports.com
📷 Instagram: @thegistca @thegistusa
🐦 X: @thegistpod
ICYMI, nostalgia is having a moment at the box office — and now, we’re seeing that translate to the sports world. Inspired by the news that Bend It Like Beckham is getting a long-awaited sequel, co-hosts Ellen Hyslop and Steph Rotz are diving into the business of sports movie sequels on today’s episode of The GIST of It, including how pop culture moments can turn casual sports viewers into devoted fans.
This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.
Show notes:
More on The GIST:
☎️ Leave us a voicemail! Call us at 1-437-564-5579 or hold down on this link
🎧 Subscribe: thegistsports.com/subscribepod
✉️ Email: pod@thegistsports.com
📷 Instagram: @thegistca @thegistusa
🐦 X: @thegistpod
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
What's up, y'all. Welcome and welcome back to another episode
of the Gist of It. Today is Tuesday, September sixteenth.
We're your co hosts.
Speaker 2 (00:16):
I'm Ellen Hyslop and I'm Steph Rotz and this is
a very.
Speaker 1 (00:19):
Special podcast sponsored by our pals at Amazon Business, your
best partner for smart business buying. With Amazon Business, your
company can take advantage of bulk pricing, office ready products,
easy purchasing tools, and more. And thanks to Amazon Businesses support,
we can dig deep into one of my favorite things,
pop culture and specifically nostalgic sports movies and TV shows
(00:44):
having a moment.
Speaker 2 (00:46):
There's serious mulau to be made from tapping into the
core memories of sporty spices everywhere. I know that Ellen
was one. I was a sporty spice. We all have
those memories. We all have a favorite nostalgic sports movie.
There is so much to kind of share here, and
we are digging into this today because we've talked about
(01:06):
it on the podcast before. We've talked about it Bennett
like Beckham number two coming out, and we've received so
much feedback and so much positive interaction from you guys
register so we do want to circle back, and we
want to talk and spend some time to dive into
the numbers about all of this and just have you know,
share some spice when it comes to nostalgic sports movies
and TV shows.
Speaker 1 (01:26):
Yeah, I love that, and I love that you said
circle back because I feel like that is such a
business term and I'm so excited that Amazon business is
allowing us to dig into the business side of something
that really feels like it's on trend right now. And
we know that y'all enjoyed these business sides those things too,
So stick with us first. Those stuff we have to
call an audible. I really do truly think that we
(01:51):
grew up. We grew up in the nineties and two thousands,
everybody early two thousands, and we grew up I think
in the golden era of sports movies, and I would
love to hear your favorite sports movie from growing up.
Speaker 2 (02:06):
I have to agree with you. I think we grew
up in truly a gol and era of film at large.
The Lion King, because you know what shaped me and
what movies I still love to this day. She's the man.
Bring it on, stick it bend at light. Beckham Okay,
(02:27):
one that I did watch recently and I talked about
it on the podcast previously, Fever Pitch. I can't believe
I missed that one growing up, and one that I
hit repeat on constantly with my siblings. Miracle.
Speaker 1 (02:39):
Oh you would be Miracle hockey, Girly hockey, girly. I
love how I thought you were maybe gonna name two
or three and you said, actually, I'm gonna hold my
old Mayo sooda, I'm gonna talk about five. On my side,
it was switching goals.
Speaker 2 (02:57):
Oh my god, Ellen, okay, pause. There is a woman
my soccer team who literally can't get who keeps getting
Me and my friend Emily like we signed up together,
mixed up, and I said we could literally pull the
switching goals on her if we wanted.
Speaker 1 (03:09):
Literally switching goals. You guys are Mary, Kate and Ashley.
Switching goals altered my brain chemistry in a very serious way.
Remember the Titans football movie, Ellen Little Ellen absolutely loved it,
and the other one it's called The Rookie. It was
featuring Dennis Quaid and it was a baseball movie and
(03:30):
I remember being really young and seeing it with my
dad and being like, oh, baseball is so sick and
just being so excited about all of that, But there's
so many other amazing ones that I think, I don't know,
change things for us. She's the Man, continues to feel
the most quotable to me.
Speaker 2 (03:51):
We have a friend in common that we grew up with, Taylor.
She stole my She's the Man DVD for years in
our childhood. I led it to her to like she
borrowed it quote unquote borrowed, and I think I got
it back in my adulthood.
Speaker 1 (04:06):
That is so on brand for Taylor. I honestly we
could spend an entire episode explaining to the Gisters Taylor
as lore because she's one of those people who grew
up with. That's just a character. I used to come
home and our house would we would always keep our
house unlocked, and I used to come home and they
would just be Taylor eating pizza on our couch, washing TV,
(04:30):
waiting for us to literally come home with her bike
on the front lawn, and we were like, what's up, Tay.
She was literally in the sixth grade. You know, she's
one of those people. And so that's the lare on
Taylor and her stealing that DVD probably when we were ten, eleven, twelve,
whatever it is to bring it back to you when
you're in your late twenties is just so on the nose. Oh.
(04:52):
Also last one, Blue.
Speaker 2 (04:53):
Crush, Oh, Blue Crush.
Speaker 1 (04:56):
Yes, Oh, the outwash that's so the vibes, the drama,
the everything, And I think that was really our first
introduction to surfer girlies.
Speaker 2 (05:07):
Yeah, wasn't there a surfer girly growing up that also
lost her arm?
Speaker 1 (05:11):
Yes?
Speaker 2 (05:12):
That that was that era too. Was that Air Crush
came out around that time? Yeah, it was the era.
Speaker 1 (05:17):
Oh my gosh. So what a great preamble to what
we want to talk about today. Alrighty, with that little preamble,
it's time to dive into the business of nostalgia in
the movie industry, and we're seeing that play out right
(05:39):
now with regard to sports movies. We have talked about
this on our Sports Business newsletter beforehand, actually when bendettl
Like Beckham Too was announced, and also when Happy Gilmour
was coming out, and just how much power there is
in nostalgia as a marketing tool as well. So I'm
really excited to get into that.
Speaker 2 (05:58):
We mentioned that announced in episode for anyone if you
want to go back and listen to it again if
you're super into this topic, would highly recommend. But let's
start today by talking about the financial and cultural impact
of the original. The first bend It Like beca.
Speaker 1 (06:15):
So bend It Like Beckham came out in two thousand
and two. It grows seventy six million dollars globally on
just a six million dollar budget, and I think inspired
countless girls to pursue soccer, whether that looks like stepping
onto the field themselves or taking up fandom during the game.
We talked about how there isn't really a direct correlation
(06:36):
because we weren't keeping track of girls and women playing
sports in two thousand and two, but I feel like, anecdotally,
there were so many girls who either stayed in sports,
started playing soccer, or were inspired to again as we mentioned,
like learn more about the game because of bend It
like Beckham, or.
Speaker 2 (06:55):
Even just empowered in sports at large, Like I played
soccer recreationally. You were a hardcore of soccer girlling, but
whenever I would watch a sport movie, it would just
make me feel more empowered at large to stay in
sport and to feel like I belong in sport, So
even if it wasn't your sport, how many times did
I say sport? It has an impact for sure.
Speaker 1 (07:17):
I think that's what makes us the most excited Steff
for the sequel. So the director, Grinda Chatta, came up
for the idea for a sequel in June, about a
month before UEFA Women's euro and she was inspired by
the growing global interest in women's soccer and aims to
have it in theaters by twenty twenty seven, which very
smart marketing, will coincide with both the twenty fifth anniversary
(07:40):
of the original Foam and coincidence, I think not the
FIFA Women's World Cup, which will be held in Brazil.
And I really like that she touched on the global
game because I think Benett, likeke Beckham, also made it
more global.
Speaker 2 (07:55):
One hundred percent. And guess who's just going to be
collaborating with to write it. This is huge, really, none
other than US women's national team head coach Emma Hayes.
Speaker 1 (08:03):
Come on, come on, I do you know that.
Speaker 2 (08:06):
Hay said that the original movie had a massive impact
on her life. So talking about anecdotal like there you go,
here's of course you and I can talk about our experience,
but here's US women's national team head coach Emma Hayes
saying it. I had a massive impact on her life.
In those days, women's soccer opportunities were limited in the UK,
where Hayes is from. She took a chance on herself,
(08:27):
moved to the US to start her coaching career, and
twenty three years later became the head coach of the
US women's national team.
Speaker 1 (08:34):
I have so I have shivers. I literally have the shivers.
The marketing opportunities ahead of Bennett, like Beckham, the sequel
and the FIFA Women's World Cup are innumerable. I'm already
thinking of different ways that the gist can get in
on this and the type of content that we can
be creating if there are not cameos from players like
(09:00):
Megan Rapino in this movie, I truly think that I
will Riot.
Speaker 2 (09:05):
Or Sinclair, Christine Sinclair.
Speaker 1 (09:07):
Or Christine's and cla or like David Beckham, bend it
like Beckham.
Speaker 2 (09:11):
True, it's a great mm hmm.
Speaker 1 (09:13):
You know there's something with that with actually bringing him
back into the mix, because he he did so much
first soccer period, men's women's, the whole nine yards. I
really think globally, especially considering he came over into the
US from his European playing days, I think that he
really got a lot of people into soccer, and probably
Posh Spike's got a lot of people into soccer by
(09:34):
bringing attention to David Beckham.
Speaker 2 (09:36):
I was gonna say, spice girls, Beckham handshake, you know, perfect, perfect.
Speaker 1 (09:41):
Maybe Kiera Knightley will host of Soccer Skills Camp. Who
knows what that would actually look like without a stunt devil,
But it's gonna be really exciting and really cool. So
that's what we can expect from bend It like Beckham
the cameo. But when we look into the business side
of sports, when we're working with Amazon business this, we
do need to talk about the comebacks and the landscape,
(10:03):
and I think part of the reason why sequels and
throwbacks had become so popular in the zeitgeist of today.
Speaker 2 (10:13):
Of course, bend It Like Beckham isn't the only one around.
This wouldn't be a whole podcast. Of course, have Prime
Video launched a series version of So Like a Like
instead of one movie like an episode series of version
of A League of their Own Back in twenty twenty two,
inspired by the cult classic nineteen ninety two movie Only
One Season Aaron, and I'm so devastated by that.
Speaker 1 (10:34):
I was so good, ate it up.
Speaker 2 (10:36):
It was so good. Oh my god, Abby Jakinson Jacobson,
is that how you say her last time?
Speaker 1 (10:42):
You know?
Speaker 2 (10:42):
She was from broad City and she was in it,
and oh my god, it was amazing. It did rack
up five hundred million minutes of views in its opening week.
Speaker 1 (10:52):
Wow wow, And that's that on fans turning up and
then this pastor li We talked about it before, but
Happy Gilmore two came out. Forty six point seven million
viewers streamed the sequel in the first three days it
was out. It was one of the biggest openings week
for a Netflix film ever. And in this case, baking
on nostalgia didn't end at the silver screen. Odyssey released
(11:13):
the hockey stick Putter Ala Gilmore, which I thought was
very cool, and Dick Sporting Goods put out an exclusive
merch collection And this movie was hokey, right, it was,
But I think that it was just playing at and
having fun with those who had kind of come up
watching it. But big opportunity to make a lot of
money through sports.
Speaker 2 (11:33):
The number of Halloween costumes that happened in twenty twenty
two or twenty twenty three after a League of their
Own came out.
Speaker 1 (11:40):
Oh my gosh, you're so right stuff. Oh my gosh,
I can't wait for all of the bend Atlike Beckham
costumes in twenty twenty seven. That's going to be so sweet.
And I think that's just talking about movies and series
that Amazon put out with a League of their own.
But I think when we zoom out, potentially part of
the reason why so many these studios are feeling so
(12:02):
inspired to put out sequels or so inspired to just
have sports content is because we've seen this cross connection,
especially through sports docuseries, where they're generating fandom and they're
turning casual watchers into avid fans, or they're taking someone
who would never watch a sport before and they're actually
(12:25):
turning them into casual fans and then ultimately into avid fans.
I always talk about Drive to Survive, which changed my life,
enrich my life. I went from who cares about cars
driving around a track to knowing every single driver on
the circuit. This year, doing my best to have the
opportunity to watch races and actually going to a Grand Prix,
(12:48):
and all of that is because of drive to survive.
And I think having the opportunity stuff to not have
necessarily watching that was programmed all the time, but educational
and entertaining content. I think that that's the enter like
the entertaining piece is so important to actually get me engaged.
We saw the same thing with Full Swing, We saw
(13:10):
the same thing with Breakpoint. I think Hard Knocks has
been doing this forever and was really the blueprint for
some of these other leagues to start to get into
what they had been doing for honestly decades. Now.
Speaker 2 (13:24):
One TV show that I was really grateful again say
that it's over but we have a little piece of
happiness to look forward to is ted Lasso, because it
also welcomed a lot of my friends who don't participate
in the smart world at all to the language and
culture of the English Premier League and here in North America.
Of course, the English Premier League doesn't need any sort
(13:44):
of promo or anything like that in the places where
it's from, but for people here who hadn't been exposed
to it before, it is really welcoming and the beloved show,
this is the exciting part. So Ted Lasso is coming
back for season four with Ted Rummer to be coaching
a woman's soccer team in the US.
Speaker 1 (14:01):
Which is so on brand for Ted. It's going to
be so exciting. And I think, Seph, in all of this,
what's underlaying all of it is that not only are
these studios and streamers making a good amount of money,
not only are they enriching the lives of folks like
us by learning new things and feeling entertained, but it
really is supporting the sport. We don't have time to
(14:25):
go through all of the numbers, and also I feel
like talking about numbers too much on a podcast can
be cumbersome. But it has an economic impact of millions
with a capital M and in some cases billions with
a capital B on the long term effect of the
league from a merchandise perspective, ticketing perspective, sponsorship perspective. Sponsors
(14:47):
when they get in on those sports that end up
going to movies or going to film, whatever it is, Seph,
those sponsors then get their assets, their logos, everything like
that viewed at such a higher threshold that all of
a sudden, your sponsorship value is growing through the roof
which means that everyone is making more money, which then
(15:08):
means more hiring, more people in the business, more spending
for the fans, better product for the fans. And so
it really is this really interesting cycle that ultimately, to me,
starts with storytelling and people's telling the story properly. And
I think coming back to bend It like Beckham and
making this a full kind of circle, is that Bendett,
(15:30):
like Beckham, told a story about soccer but also family
and also a young woman trying to find herself in
such a poignant way in the early two thousands that
we didn't have and it changed soccer for the better.
And now we're finally seeing this happen in other areas too,
and we're seeing this ecosystem swirl in a way that
(15:52):
we've never thought of, where we never thought that it
could get to beforehand. And I just find that aspect
of business and business of sports, it's truly so fascinating.
Speaker 2 (16:02):
And even with bringing On too, like, I feel like
the storytelling in that movie has really held up in
terms of like what the message of it all is.
And I think like there are so many amazing sport
films from the two thousands that really did kind of
you know, like bring us through so much more than
what that actual sport was about.
Speaker 1 (16:22):
Yeah, yeah, yeah, I agree. And then the last piece,
because this is a business podcast now and we have
a sports business newsletter and we're working with the powerhouse
like Amazon. It's been very trendy lately for millennials and
gen Z and gen Z in particular to really look
for nostalgic cultural moments and to really lean into nostalgic
(16:44):
cultural moments. There's some really great data that just kind
of shows these trends. I think, Steph, you are the
fashion girly. The nineties are.
Speaker 2 (16:52):
Back, nineties are back. Yeah. As a generation, gen Z
are the most nostalgic, preferring to think about the past
rather in the future. Is that fascinating?
Speaker 1 (17:02):
I mean very fascinating.
Speaker 2 (17:03):
It makes sense given the political climate, Like it makes
sense right, Like it is so easy to romanticize the past.
And I think from a fashion and cultural standpoint that
infiltrating our movies and TV shows totally track.
Speaker 1 (17:15):
Especially for a generation too that actually grew up with
technology unlike any other generation. They're really the first ones
that grew up with it, like in their hands from
the time that they were two or three years old
like no one else. So I can see them kind
of longing for this time when the world looked different
because it was shaped different because we didn't have the
same tools and access that we did today. And a
(17:37):
lot of brands are capitalizing on that nostalgia from the
fashion side but also from the advertising and marketing side
of things, where they're doing throwbacks to different brand campaigns
that they had, throwbacks to different colors that might have
been purchased. In beauty. We're seeing lay Income, for example,
bring back their oh my god, what was their lip
glass called? They brought back this lip gloss that I
(18:00):
swear to god, My mom when we were in our
early teens, always had it in the van ready to rock,
baby something in the van. Yeah, it was wild in
the sports fan like ready to go. But it's just
so cool that we're seeing this in consumption and in
physical goods, but now we're starting to see it in
movies and shows, in other experiences, in cultural moments as
(18:26):
opposed to just something that we could touch and feel.
Speaker 2 (18:28):
And in two thousands fashion and movies there were so
much color. Yeah about our bedrooms. Back then, you would
either be a pink and green gurly, you would be
a teal girly like everything about the mac you want colorful?
Speaker 1 (18:41):
Can I tell you? Can I tell you really quick? Well,
you probably remember my bedroom.
Speaker 2 (18:44):
Yes I do.
Speaker 1 (18:45):
I designed it off of a Nike shoe box. So
I am twelve years old my first year playing rap basketball,
and Nike gifted all basketball teams shoes and I don't
know if they still do that, but they really wanted
to help kids access sports, and so basketball shoes are expensive,
(19:07):
so for a bunch of competitive teams, they'd be like, yeah,
here's your shoes, go do it. So we all got
our matching Nike kicks when we were playing basketball in
the Nike Nike case was lime green and then a
line of white and then navy, and I got it
from my mom and I once we returned thirteen, we
were allowed to change our rooms and I was like, Mom,
(19:29):
this is what I want, and she was like a
serious sellen. So I had three lime green walls with
an accent navy wall. Of course, all of my furniture
was navy, but the hardware painted white. And then all
(19:49):
of my sports paraphernalia, trophies, signed things, posters, all of
that was in different corners of my room, but it
was literally lime green and navy blow.
Speaker 2 (20:00):
Did you have dolphins on your walls? Or was that
someone else?
Speaker 1 (20:02):
No, that was Evelyn?
Speaker 2 (20:03):
Okay, thank you, yeah.
Speaker 1 (20:05):
Evelyn, And that's the early two thousands. Did you have
dolphins on your walls?
Speaker 2 (20:09):
Now?
Speaker 1 (20:09):
You fully we're fully teenagers and we're like, mom, let
me put dolphins on my wall, you know. And I
love that that gen z is only getting to experience
that now, but they're doing it in it's such a
different way. So I'm really excited for them.
Speaker 2 (20:26):
I'm so excited for all of these movies and everything
that we have in store because it's just a moment
and why not cash in on that nostalgic cultural moment
and expand fandom at the same time.
Speaker 1 (20:38):
Win win, Okay. And with that that marks the end
today's episode. Thank y'all so much for tuning in, and
thank you so much to Amazon Business for allowing this
podcast to happen and for sponsoring today's episode. We will
(20:59):
be back in your feed with a new podcast on Thursday.
In the meantime. If you enjoyed this episode, you know
the drill rate review, Subscribe, share with a friend.
Speaker 2 (21:08):
This episode was edited by Savannah Held and produced by
Alessandra Puccio, Arianna Pisad, and Lauren Tuscala. Again, I'm Steph Rotts.
Speaker 1 (21:14):
And I'm Ellen Hisslap. We'll chat with you again on Thursday.
What's up, y'all. Welcome and welcome back to another episode
of the Gist of It. Today is Tuesday, September sixteenth.
We're your co hosts.
Speaker 2 (00:16):
I'm Ellen Hyslop and I'm Steph Rotz and this is
a very.
Speaker 1 (00:19):
Special podcast sponsored by our pals at Amazon Business, your
best partner for smart business buying. With Amazon Business, your
company can take advantage of bulk pricing, office ready products,
easy purchasing tools, and more. And thanks to Amazon Businesses support,
we can dig deep into one of my favorite things,
pop culture and specifically nostalgic sports movies and TV shows
(00:44):
having a moment.
Speaker 2 (00:46):
There's serious mulau to be made from tapping into the
core memories of sporty spices everywhere. I know that Ellen
was one. I was a sporty spice. We all have
those memories. We all have a favorite nostalgic sports movie.
There is so much to kind of share here, and
we are digging into this today because we've talked about
(01:06):
it on the podcast before. We've talked about it Bennett
like Beckham number two coming out, and we've received so
much feedback and so much positive interaction from you guys
register so we do want to circle back, and we
want to talk and spend some time to dive into
the numbers about all of this and just have you know,
share some spice when it comes to nostalgic sports movies
and TV shows.
Speaker 1 (01:26):
Yeah, I love that, and I love that you said
circle back because I feel like that is such a
business term and I'm so excited that Amazon business is
allowing us to dig into the business side of something
that really feels like it's on trend right now. And
we know that y'all enjoyed these business sides those things too,
So stick with us first. Those stuff we have to
call an audible. I really do truly think that we
(01:51):
grew up. We grew up in the nineties and two thousands,
everybody early two thousands, and we grew up I think
in the golden era of sports movies, and I would
love to hear your favorite sports movie from growing up.
Speaker 2 (02:06):
I have to agree with you. I think we grew
up in truly a gol and era of film at large.
The Lion King, because you know what shaped me and
what movies I still love to this day. She's the man.
Bring it on, stick it bend at light. Beckham Okay,
(02:27):
one that I did watch recently and I talked about
it on the podcast previously, Fever Pitch. I can't believe
I missed that one growing up, and one that I
hit repeat on constantly with my siblings. Miracle.
Speaker 1 (02:39):
Oh you would be Miracle hockey, Girly hockey, girly. I
love how I thought you were maybe gonna name two
or three and you said, actually, I'm gonna hold my
old Mayo sooda, I'm gonna talk about five. On my side,
it was switching goals.
Speaker 2 (02:57):
Oh my god, Ellen, okay, pause. There is a woman
my soccer team who literally can't get who keeps getting
Me and my friend Emily like we signed up together,
mixed up, and I said we could literally pull the
switching goals on her if we wanted.
Speaker 1 (03:09):
Literally switching goals. You guys are Mary, Kate and Ashley.
Switching goals altered my brain chemistry in a very serious way.
Remember the Titans football movie, Ellen Little Ellen absolutely loved it,
and the other one it's called The Rookie. It was
featuring Dennis Quaid and it was a baseball movie and
(03:30):
I remember being really young and seeing it with my
dad and being like, oh, baseball is so sick and
just being so excited about all of that, But there's
so many other amazing ones that I think, I don't know,
change things for us. She's the Man, continues to feel
the most quotable to me.
Speaker 2 (03:51):
We have a friend in common that we grew up with, Taylor.
She stole my She's the Man DVD for years in
our childhood. I led it to her to like she
borrowed it quote unquote borrowed, and I think I got
it back in my adulthood.
Speaker 1 (04:06):
That is so on brand for Taylor. I honestly we
could spend an entire episode explaining to the Gisters Taylor
as lore because she's one of those people who grew
up with. That's just a character. I used to come
home and our house would we would always keep our
house unlocked, and I used to come home and they
would just be Taylor eating pizza on our couch, washing TV,
(04:30):
waiting for us to literally come home with her bike
on the front lawn, and we were like, what's up, Tay.
She was literally in the sixth grade. You know, she's
one of those people. And so that's the lare on
Taylor and her stealing that DVD probably when we were ten, eleven, twelve,
whatever it is to bring it back to you when
you're in your late twenties is just so on the nose. Oh.
(04:52):
Also last one, Blue.
Speaker 2 (04:53):
Crush, Oh, Blue Crush.
Speaker 1 (04:56):
Yes, Oh, the outwash that's so the vibes, the drama,
the everything, And I think that was really our first
introduction to surfer girlies.
Speaker 2 (05:07):
Yeah, wasn't there a surfer girly growing up that also
lost her arm?
Speaker 1 (05:11):
Yes?
Speaker 2 (05:12):
That that was that era too. Was that Air Crush
came out around that time? Yeah, it was the era.
Speaker 1 (05:17):
Oh my gosh. So what a great preamble to what
we want to talk about today. Alrighty, with that little preamble,
it's time to dive into the business of nostalgia in
the movie industry, and we're seeing that play out right
(05:39):
now with regard to sports movies. We have talked about
this on our Sports Business newsletter beforehand, actually when bendettl
Like Beckham Too was announced, and also when Happy Gilmour
was coming out, and just how much power there is
in nostalgia as a marketing tool as well. So I'm
really excited to get into that.
Speaker 2 (05:58):
We mentioned that announced in episode for anyone if you
want to go back and listen to it again if
you're super into this topic, would highly recommend. But let's
start today by talking about the financial and cultural impact
of the original. The first bend It Like beca.
Speaker 1 (06:15):
So bend It Like Beckham came out in two thousand
and two. It grows seventy six million dollars globally on
just a six million dollar budget, and I think inspired
countless girls to pursue soccer, whether that looks like stepping
onto the field themselves or taking up fandom during the game.
We talked about how there isn't really a direct correlation
(06:36):
because we weren't keeping track of girls and women playing
sports in two thousand and two, but I feel like, anecdotally,
there were so many girls who either stayed in sports,
started playing soccer, or were inspired to again as we mentioned,
like learn more about the game because of bend It
like Beckham, or.
Speaker 2 (06:55):
Even just empowered in sports at large, Like I played
soccer recreationally. You were a hardcore of soccer girlling, but
whenever I would watch a sport movie, it would just
make me feel more empowered at large to stay in
sport and to feel like I belong in sport, So
even if it wasn't your sport, how many times did
I say sport? It has an impact for sure.
Speaker 1 (07:17):
I think that's what makes us the most excited Steff
for the sequel. So the director, Grinda Chatta, came up
for the idea for a sequel in June, about a
month before UEFA Women's euro and she was inspired by
the growing global interest in women's soccer and aims to
have it in theaters by twenty twenty seven, which very
smart marketing, will coincide with both the twenty fifth anniversary
(07:40):
of the original Foam and coincidence, I think not the
FIFA Women's World Cup, which will be held in Brazil.
And I really like that she touched on the global
game because I think Benett, likeke Beckham, also made it
more global.
Speaker 2 (07:55):
One hundred percent. And guess who's just going to be
collaborating with to write it. This is huge, really, none
other than US women's national team head coach Emma Hayes.
Speaker 1 (08:03):
Come on, come on, I do you know that.
Speaker 2 (08:06):
Hay said that the original movie had a massive impact
on her life. So talking about anecdotal like there you go,
here's of course you and I can talk about our experience,
but here's US women's national team head coach Emma Hayes
saying it. I had a massive impact on her life.
In those days, women's soccer opportunities were limited in the UK,
where Hayes is from. She took a chance on herself,
(08:27):
moved to the US to start her coaching career, and
twenty three years later became the head coach of the
US women's national team.
Speaker 1 (08:34):
I have so I have shivers. I literally have the shivers.
The marketing opportunities ahead of Bennett, like Beckham, the sequel
and the FIFA Women's World Cup are innumerable. I'm already
thinking of different ways that the gist can get in
on this and the type of content that we can
be creating if there are not cameos from players like
(09:00):
Megan Rapino in this movie, I truly think that I
will Riot.
Speaker 2 (09:05):
Or Sinclair, Christine Sinclair.
Speaker 1 (09:07):
Or Christine's and cla or like David Beckham, bend it
like Beckham.
Speaker 2 (09:11):
True, it's a great mm hmm.
Speaker 1 (09:13):
You know there's something with that with actually bringing him
back into the mix, because he he did so much
first soccer period, men's women's, the whole nine yards. I
really think globally, especially considering he came over into the
US from his European playing days, I think that he
really got a lot of people into soccer, and probably
Posh Spike's got a lot of people into soccer by
(09:34):
bringing attention to David Beckham.
Speaker 2 (09:36):
I was gonna say, spice girls, Beckham handshake, you know, perfect, perfect.
Speaker 1 (09:41):
Maybe Kiera Knightley will host of Soccer Skills Camp. Who
knows what that would actually look like without a stunt devil,
But it's gonna be really exciting and really cool. So
that's what we can expect from bend It like Beckham
the cameo. But when we look into the business side
of sports, when we're working with Amazon business this, we
do need to talk about the comebacks and the landscape,
(10:03):
and I think part of the reason why sequels and
throwbacks had become so popular in the zeitgeist of today.
Speaker 2 (10:13):
Of course, bend It Like Beckham isn't the only one around.
This wouldn't be a whole podcast. Of course, have Prime
Video launched a series version of So Like a Like
instead of one movie like an episode series of version
of A League of their Own Back in twenty twenty two,
inspired by the cult classic nineteen ninety two movie Only
One Season Aaron, and I'm so devastated by that.
Speaker 1 (10:34):
I was so good, ate it up.
Speaker 2 (10:36):
It was so good. Oh my god, Abby Jakinson Jacobson,
is that how you say her last time?
Speaker 1 (10:42):
You know?
Speaker 2 (10:42):
She was from broad City and she was in it,
and oh my god, it was amazing. It did rack
up five hundred million minutes of views in its opening week.
Speaker 1 (10:52):
Wow wow, And that's that on fans turning up and
then this pastor li We talked about it before, but
Happy Gilmore two came out. Forty six point seven million
viewers streamed the sequel in the first three days it
was out. It was one of the biggest openings week
for a Netflix film ever. And in this case, baking
on nostalgia didn't end at the silver screen. Odyssey released
(11:13):
the hockey stick Putter Ala Gilmore, which I thought was
very cool, and Dick Sporting Goods put out an exclusive
merch collection And this movie was hokey, right, it was,
But I think that it was just playing at and
having fun with those who had kind of come up
watching it. But big opportunity to make a lot of
money through sports.
Speaker 2 (11:33):
The number of Halloween costumes that happened in twenty twenty
two or twenty twenty three after a League of their
Own came out.
Speaker 1 (11:40):
Oh my gosh, you're so right stuff. Oh my gosh,
I can't wait for all of the bend Atlike Beckham
costumes in twenty twenty seven. That's going to be so sweet.
And I think that's just talking about movies and series
that Amazon put out with a League of their own.
But I think when we zoom out, potentially part of
the reason why so many these studios are feeling so
(12:02):
inspired to put out sequels or so inspired to just
have sports content is because we've seen this cross connection,
especially through sports docuseries, where they're generating fandom and they're
turning casual watchers into avid fans, or they're taking someone
who would never watch a sport before and they're actually
(12:25):
turning them into casual fans and then ultimately into avid fans.
I always talk about Drive to Survive, which changed my life,
enrich my life. I went from who cares about cars
driving around a track to knowing every single driver on
the circuit. This year, doing my best to have the
opportunity to watch races and actually going to a Grand Prix,
(12:48):
and all of that is because of drive to survive.
And I think having the opportunity stuff to not have
necessarily watching that was programmed all the time, but educational
and entertaining content. I think that that's the enter like
the entertaining piece is so important to actually get me engaged.
We saw the same thing with Full Swing, We saw
(13:10):
the same thing with Breakpoint. I think Hard Knocks has
been doing this forever and was really the blueprint for
some of these other leagues to start to get into
what they had been doing for honestly decades. Now.
Speaker 2 (13:24):
One TV show that I was really grateful again say
that it's over but we have a little piece of
happiness to look forward to is ted Lasso, because it
also welcomed a lot of my friends who don't participate
in the smart world at all to the language and
culture of the English Premier League and here in North America.
Of course, the English Premier League doesn't need any sort
(13:44):
of promo or anything like that in the places where
it's from, but for people here who hadn't been exposed
to it before, it is really welcoming and the beloved show,
this is the exciting part. So Ted Lasso is coming
back for season four with Ted Rummer to be coaching
a woman's soccer team in the US.
Speaker 1 (14:01):
Which is so on brand for Ted. It's going to
be so exciting. And I think, Seph, in all of this,
what's underlaying all of it is that not only are
these studios and streamers making a good amount of money,
not only are they enriching the lives of folks like
us by learning new things and feeling entertained, but it
really is supporting the sport. We don't have time to
(14:25):
go through all of the numbers, and also I feel
like talking about numbers too much on a podcast can
be cumbersome. But it has an economic impact of millions
with a capital M and in some cases billions with
a capital B on the long term effect of the
league from a merchandise perspective, ticketing perspective, sponsorship perspective. Sponsors
(14:47):
when they get in on those sports that end up
going to movies or going to film, whatever it is, Seph,
those sponsors then get their assets, their logos, everything like
that viewed at such a higher threshold that all of
a sudden, your sponsorship value is growing through the roof
which means that everyone is making more money, which then
(15:08):
means more hiring, more people in the business, more spending
for the fans, better product for the fans. And so
it really is this really interesting cycle that ultimately, to me,
starts with storytelling and people's telling the story properly. And
I think coming back to bend It like Beckham and
making this a full kind of circle, is that Bendett,
(15:30):
like Beckham, told a story about soccer but also family
and also a young woman trying to find herself in
such a poignant way in the early two thousands that
we didn't have and it changed soccer for the better.
And now we're finally seeing this happen in other areas too,
and we're seeing this ecosystem swirl in a way that
(15:52):
we've never thought of, where we never thought that it
could get to beforehand. And I just find that aspect
of business and business of sports, it's truly so fascinating.
Speaker 2 (16:02):
And even with bringing On too, like, I feel like
the storytelling in that movie has really held up in
terms of like what the message of it all is.
And I think like there are so many amazing sport
films from the two thousands that really did kind of
you know, like bring us through so much more than
what that actual sport was about.
Speaker 1 (16:22):
Yeah, yeah, yeah, I agree. And then the last piece,
because this is a business podcast now and we have
a sports business newsletter and we're working with the powerhouse
like Amazon. It's been very trendy lately for millennials and
gen Z and gen Z in particular to really look
for nostalgic cultural moments and to really lean into nostalgic
(16:44):
cultural moments. There's some really great data that just kind
of shows these trends. I think, Steph, you are the
fashion girly. The nineties are.
Speaker 2 (16:52):
Back, nineties are back. Yeah. As a generation, gen Z
are the most nostalgic, preferring to think about the past
rather in the future. Is that fascinating?
Speaker 1 (17:02):
I mean very fascinating.
Speaker 2 (17:03):
It makes sense given the political climate, Like it makes
sense right, Like it is so easy to romanticize the past.
And I think from a fashion and cultural standpoint that
infiltrating our movies and TV shows totally track.
Speaker 1 (17:15):
Especially for a generation too that actually grew up with
technology unlike any other generation. They're really the first ones
that grew up with it, like in their hands from
the time that they were two or three years old
like no one else. So I can see them kind
of longing for this time when the world looked different
because it was shaped different because we didn't have the
same tools and access that we did today. And a
(17:37):
lot of brands are capitalizing on that nostalgia from the
fashion side but also from the advertising and marketing side
of things, where they're doing throwbacks to different brand campaigns
that they had, throwbacks to different colors that might have
been purchased. In beauty. We're seeing lay Income, for example,
bring back their oh my god, what was their lip
glass called? They brought back this lip gloss that I
(18:00):
swear to god, My mom when we were in our
early teens, always had it in the van ready to rock,
baby something in the van. Yeah, it was wild in
the sports fan like ready to go. But it's just
so cool that we're seeing this in consumption and in
physical goods, but now we're starting to see it in
movies and shows, in other experiences, in cultural moments as
(18:26):
opposed to just something that we could touch and feel.
Speaker 2 (18:28):
And in two thousands fashion and movies there were so
much color. Yeah about our bedrooms. Back then, you would
either be a pink and green gurly, you would be
a teal girly like everything about the mac you want colorful?
Speaker 1 (18:41):
Can I tell you? Can I tell you really quick? Well,
you probably remember my bedroom.
Speaker 2 (18:44):
Yes I do.
Speaker 1 (18:45):
I designed it off of a Nike shoe box. So
I am twelve years old my first year playing rap basketball,
and Nike gifted all basketball teams shoes and I don't
know if they still do that, but they really wanted
to help kids access sports, and so basketball shoes are expensive,
(19:07):
so for a bunch of competitive teams, they'd be like, yeah,
here's your shoes, go do it. So we all got
our matching Nike kicks when we were playing basketball in
the Nike Nike case was lime green and then a
line of white and then navy, and I got it
from my mom and I once we returned thirteen, we
were allowed to change our rooms and I was like, Mom,
(19:29):
this is what I want, and she was like a
serious sellen. So I had three lime green walls with
an accent navy wall. Of course, all of my furniture
was navy, but the hardware painted white. And then all
(19:49):
of my sports paraphernalia, trophies, signed things, posters, all of
that was in different corners of my room, but it
was literally lime green and navy blow.
Speaker 2 (20:00):
Did you have dolphins on your walls? Or was that
someone else?
Speaker 1 (20:02):
No, that was Evelyn?
Speaker 2 (20:03):
Okay, thank you, yeah.
Speaker 1 (20:05):
Evelyn, And that's the early two thousands. Did you have
dolphins on your walls?
Speaker 2 (20:09):
Now?
Speaker 1 (20:09):
You fully we're fully teenagers and we're like, mom, let
me put dolphins on my wall, you know. And I
love that that gen z is only getting to experience
that now, but they're doing it in it's such a
different way. So I'm really excited for them.
Speaker 2 (20:26):
I'm so excited for all of these movies and everything
that we have in store because it's just a moment
and why not cash in on that nostalgic cultural moment
and expand fandom at the same time.
Speaker 1 (20:38):
Win win, Okay. And with that that marks the end
today's episode. Thank y'all so much for tuning in, and
thank you so much to Amazon Business for allowing this
podcast to happen and for sponsoring today's episode. We will
(20:59):
be back in your feed with a new podcast on Thursday.
In the meantime. If you enjoyed this episode, you know
the drill rate review, Subscribe, share with a friend.
Speaker 2 (21:08):
This episode was edited by Savannah Held and produced by
Alessandra Puccio, Arianna Pisad, and Lauren Tuscala. Again, I'm Steph Rotts.
Speaker 1 (21:14):
And I'm Ellen Hisslap. We'll chat with you again on Thursday.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.