The Glint Standard

The Glint Standard

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

Episodes

July 14, 2022 24 min

We took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately.

Learn more at: https://glintadv.com/
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After our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you.

Check out our blog on this topic: https://glintadv.com/2022/06/15/the-quadrants-how-to-prioritize-using-the-eisenhower-matrix/

Era...

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May 19, 2022 19 min

Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topic

Learn more at: https://glintadv.com/
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Podcast: https://theglintstandard.buzzsprout.com/
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April 21, 2022 17 min

The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below.

Learn more at: https://glintadv.com/
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FOLLOW US:
Blog: https://glintadv.com/blog/
Podcast: https://theglintstandard.buzzsprout.com/
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March 21, 2022 15 min

There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further.


Have questions? Email us at agency@theglintstandard.com

Learn more at: https://glintadv.com/
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FOLLOW US:
Blog: https://glintadv.com/blog/
Podcast: https://theglintstandard.buzzsprout.com/
Facebook: https://w...

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February 24, 2022 20 min

Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. 

Have questions? Email us at agency@theglintstandard.com

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January 27, 2022 21 min

Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position. 

Have questions? Email us at agency@theglintstandar...

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December 21, 2021 30 min

Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers. 

How does your company establish good culture? Email us at agency@theglint...

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November 19, 2021 15 min

Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today!

How do you use socia...

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October 19, 2021 23 min

When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emo...

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September 12, 2021 11 min

We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college. 

Is a Glint internship right fo...

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August 27, 2021 18 min

Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more succe...

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August 12, 2021 21 min

It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode...

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August 3, 2021 19 min

Stepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding your knowledge by losing that security blanket and how to do that with a purpose.

How...

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July 14, 2021 21 min

How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience.

We want to know your thoughts! Email us at agency@theglintstandard.com

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We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencie...

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June 18, 2021 18 min

When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done. 

How do you know when something is good enough...

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June 4, 2021 22 min

How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level. 

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May 20, 2021 21 min

Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally. 

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We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the succe...

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