The Glint Standard
Episodes
A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie your brand together and how to utilize them to strengthen your brand.
When we use the word conflict, it comes with a very negative connotation. However, it is not always a negative thing. More often than not, conflict leads to a better understanding, a better relationship with clients, and even better solutions. In this episode of The Glint Standard, we tackle the causes of conflict and how to work through those conversations. When you have two open-minded people passionate about an idea, it will onl...
Content is king. We hear this phrase repeatedly. Content is a big piece of advertising and marketing, but how do we make that valuable to our audience? As it is one of the easiest ways to get people through your front door, it can also run the gamut. However, the right content will put your brand in front of people, make you relatable, and prove that you have a stake in the game by showing you're a company committed to helping ...
When we think of industry leaders, we think of big-name brands that sell quality experiences. Starbucks may not make the best coffee in your eyes, but they dominate the industry. Being the top dog means pushing innovation, adapting to industry shifts, and having a solid foundation as a business. In this episode, we dive into what it takes to be an industry leader and how we believe effective leadership is a balancing act of many vi...
Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality services is always at the forefront of our minds when our wo...
Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's episode, we debate whether or not we need systems an...
The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success.
Join the conversation and tell us how you think we should eliminate the educational ...
'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anythin...
It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we can challenge this industry norm and be more open-mind...
Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down w...
Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing.
Want to have your questions answered? Email us at agency@theglintstandard.com
Knowing your goals early and what drives those forward will always set you up for success. What will also set you up for success is having influencers in your life who have the same passion and commitment to their goals as you do. Whether that be a friend or a coworker, surrounding yourself with influential people will challenge you to be the best version of yourself. In this episode of The Glint Standard, we discuss the importance...
The company you know of today is not the same company it was before. Change in leadership plays a major factor in your company's direction, which is why it's crucial to have a succession plan. Ensuring your company's successor will make the right decisions to help move your business forward can be a daunting task. In this episode of The Glint Standard, we take a more in-depth look into a proactive approach to creating a...
When you walk into our office, we have a variety of blue vases. Why? In this episode, we discuss the importance of the blue vase to our office and the story behind them. Blue vases are significant to Glint because it means understanding what it takes to be a go-getter. Go-getters are not order-takers, they're problem solvers, something this business knows a great deal about. Ultimately, the blue vase is a symbol of mentality th...
When is it okay to decline work, and how does this affect your business? In an industry as competitive as ours, it is important to identify clients and opportunities that might not fit your business. Do they see the value in your work? Can your company deliver what the client wants at the highest quality? In this episode, we discuss all the factors that come into play when deciding to take on the next project and emphasize the sign...
Most marketers struggle to maintain a healthy balance between their work life and their personal life. The pressures of leadership often only further blur these lines. Today we are talking about keeping the two separated. With over 20 years of experience running an agency, our leaders discuss helpful tips for any marketers who struggle with the line between work and personal getting blurred.
We'd love to hear helpful tips and t...
How all of your marketing efforts connect and work together to enhance each other is the base for an integrated marketing strategy. Doing individual campaigns can bring success, but coordinating multiple efforts to accomplish a goal further bolsters each campaign. On today's episode, we discuss the importance of having an integrated marketing strategy and ways to think about getting started with your big campaign idea.
As an ag...
What's it truly mean to be a problem? Have you ever thought about how problem-solvers affect your bottom line? In this episode, we analyze all angles of how problem solvers can impact a business and what qualifies someone to lead through providing solutions. If you are looking for your step-up in your company or agency, being the go-to solution maker may be the right path.
Share your insights! Email us at agency@theglintsta...
Should full-time marketers and designers freelance on the side? We know everyone likes having a little extra cash on the side, so on today's episode, we discuss how freelancing affects your position, clients, and your work full-time. Get the employees and agency owner's perspective. We also go over some suggestions on policies for your agency to consider.
We want to hear from you! Email us your thoughts and questions at age...
What's the difference between a typical agency and a specialized agency? Does focusing on one industry help or hurt the clients of the agency? We dive into the reality of the pros and cons of both mentalities. Join us in our discussion and provide us what you think about how these two very different structures benefit or hurt the people they want to help most.
Email us your thoughts and questions at agency@theglintstandard.c...