The Glint Standard
The advertising podcast from a millennial and old school point of view. Glint Advertising digs deep into how to solve issues such as branding, advertising, and business development using examples from building their agency and developing strategies for their clients. Listen to real-world advice on how to grow your business and get your brand inspired. The Glint Advertising corporate office has been located in the Dallas Fort Worth area since 2000.
Episodes
How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience.
We want to know your thoughts! Email us at agency@theglintstandard.com
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We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencie...
When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done.
How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level.
Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally.
We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the succe...
When it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world.
Which marketing technique do you prefer? Email us at agency@theglintstandard.com
Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so important and how to structure it to be most beneficial for your business.
When it comes to managing your reputation, you should be looking at all platforms, and if you're not, know that is affecting your business. Why? Because in today's world, your reputation directly correlates to online reviews, which are so important to have in your marketing strategy. Ninety percent of sales happen before those people even walk through the door, so the reputation that precedes your business must be a positiv...
A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie your brand together and how to utilize them to strengthen your business.
When we use the word conflict, it comes with a very negative connotation. However, it is not always a negative thing. More often than not, conflict leads to a better understanding, a better relationship with clients, and even better solutions. In this episode of The Glint Standard, we tackle the causes of conflict and how to work through those conversations. When you have two open-minded people passionate about an idea, it will onl...
Content is king. We hear this phrase repeatedly. Content is a big piece of advertising and marketing, but how do we make that valuable to our audience? As it is one of the easiest ways to get people through your front door, it can also run the gamut. However, the right content will put your brand in front of people, make you relatable, and prove that you have a stake in the game by showing you're a company committed to helping ...
When we think of industry leaders, we think of big-name brands that sell quality experiences. Starbucks may not make the best coffee in your eyes, but they dominate the industry. Being the top dog means pushing innovation, adapting to industry shifts, and having a solid foundation as a business. In this episode, we dive into what it takes to be an industry leader and how we believe effective leadership is a balancing act of many vi...
Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality services is always at the forefront of our minds when our wo...
Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's episode, we debate whether or not we need systems an...
The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success.
Join the conversation and tell us how you think we should eliminate the educational ...
'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anythin...
It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we can challenge this industry norm and be more open-mind...
Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down w...
Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing.
Want to have your questions answered? Email us at agency@theglintstandard.com
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