The Glint Standard
Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
Episodes
What if your marketing is doing exactly what it is supposed to do, but your business is getting in the way?
When results fall short, it is easy to blame the ad, the platform, the creative, or the budget. But marketing does not stop when someone clicks an ad or fills out a form. What happens next can determine whether that marketing investment turns into revenue or disappears.
In Episode 105 of The Glint Standard, we e...
AI can create an image, write an email, build an automation, and generate more content faster than ever. But increased output raises a bigger question for businesses: Are we actually creating better work, or are we simply creating it faster?
In Episode 104 of The Glint Standard, we look at how AI is changing marketing and advertising from the perspective of people actually using it. We discuss where AI excels, why ge...
Why do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships?
In this episode of The Glint Standard, Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers.
The conversation goes far beyond rates and financial products...
Networking Tips | Episode 102
Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust.
In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business grow...
Marketing 101 | Episode 101 | The Glint Standard Podcast
Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply.
In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow.
If you enjoy straightf...
Episode 100: Back In Time
This milestone episode of The Glint Standard takes you back to where it all began. Craig Lloyd and Jake Lloyd reflect on the founding of Glint Advertising in 2000, unpacking the motivations behind starting the agency, the pursuit of professional freedom, and the importance of building a business that supports family life. The episode blends strategic insight with real stories from 26 years i...
Craig and Jake sit down to discuss what you should do before quarter two hits.
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Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl.
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Miriam and Jake sit down to discuss if you're overworked or misaligned.
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Jonathan sits down with Craig to discuss the ethics in marketing, and they put on their Santa hats to play a fun game of Naughty or Nice.
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Jake sits down to introduce Glint's brand-new business development employee, Irvin Olan.
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Jonathan sits down with Ryan Stewart, the owner of Parker County Brewing Company, to talk about how Glint has propelled the brewery into becoming a mature, forward-thinking brand.
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Miriam and Erayne sit down to discuss some back-to-school rituals and how they relate to your new marketing strategy.
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Jonathan and Jake sit down to talk about their unpopular opinions in advertising. Let us know what you think about our hot takes in the comments and if you have some of your own!
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Jonathan sits down to talk to Craig and Jake about how their relationship has grown and changed while working together.
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Jonathan and Jake sit down to discuss everything they've been enjoying lately. Let us know what you think and if we should discuss further what's been on our minds.
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Erayne and Jonathan sit down and talk to Steven about why purpose-driven marketing works!
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Jonathan, Jake, and Miriam sit down to discuss company culture on a new exciting three-person podcast. Let us know what you think about the new format in the comments below!
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Jake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think and tell us what we should talk about in our next episode!
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Craig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next!
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