Creativity from Bus to Business

In this episode, Pauliina Valpas, co-founder of Yellow Method AI in Finland, explores how creativity fuels innovation especially as a problem-solving process. From identifying the right challenge to implementing solutions, creativity is present at every step. And if that sounds a bit abstract, Pauliina invites you to rethink what creativity looks like. Sometimes it happens on the fly, or even on a bus.

She shares a formative childhood story of solo travel that helped her develop a comfort with complexity and the unknown, skills that would later feed into her passion for creative work. Combining this with a deep love for the arts, Pauliina has built a career that marries intuition, adaptability, and structured creative thinking.

Pauliina’s Pro Tips for Boosting Your Creativity:

1. Recognize Your Own Creativity
   Everyone is creative. It just shows up differently depending on the context. Whether you're solving a work problem or navigating daily life, creativity is there.
2. Start a Positive Circle
    Use journaling for reflection and creating a positive feedback loop. This practice not only strengthens your creative thinking, but also builds confidence and momentum to keep going.

Pauliina Valpas  

YellowMethodAI

The Global Creativity Initiative Podcast is a scholarly commitment to sharing creativity and specifically creative process for problem solving (aka life) with all of humanity. Visit our website to learn more about The Global Creativity Initiative. Write to us at [e-mail]