Creativity is a Catalyst: Reimagining Capitalism with Purpose
Guest: Chris Grivas Ed.D.
Bottom-line-first is a sure way to lose out.
What if creativity could help reshape capitalism? In this episode, creativity expert Chris Grivas explores how imagination and purpose can drive a paradigm shift from a shareholder model—focused only on profit—to a stakeholder model that values people, planet, and performance.
Chris shares why creativity is permission to play—and how play, curiosity, and compassion can spark real business transformation with deeper values. We discuss why purpose-driven companies often outperform profit-only ones, and how creative thinking helps leaders overcome resistance to novelty.
Key Takeaways:
- Creativity as the foundation for meaningful, purpose-driven work
- How purpose fuels innovation and long-term success
- Why “bottom-line-first” thinking limits progress
- Practical ways to embed social responsibility into business strategy
Tips for Becoming more Creative:
1. Play. Seriously, give yourself permission to play - with ideas and something new - safely of course.
2. Break routine. Walk on the different side of the street. Try something new.
The Global Creativity Initiative Podcast is a scholarly commitment to sharing creativity and specifically creative process for problem solving (aka life) with all of humanity. Visit our website to learn more about The Global Creativity Initiative. Write to us at gci.creativitypodcast@gmail.com
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