What makes us take a chance on one another? And do we actually place 5X more value on something we help build? We dive into the IKEA effect, the ideas of Suneel Gupta's book, "Backable", and how an egg reminded us of the value in a little work! GOATs to include Betty Crocker, Mr. Rogers, and so many more! We serve it up in a way you can get it!
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