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July 18, 2025 63 mins

This is an ENCORE EPISODE, originally published on July 7, 2023



In this episode, Emma and Mary sit down to talk to Smruti Aravind, who oversees fundraising, donor communications, and grants at the Story of Stuff Project. Smruti brings over a decade of experience in the nonprofit sector, with an emphasis on digital storytelling and network-building to drive systemic change. Prior to joining the Story of Stuff, she led communications at Faith in Action East Bay, a federation of the largest faith-based organizing network in the U.S. Smruti shares about her work and her perspective on creating meaningful social impact, as well as the campaign work that Story of Stuff is doing in order to create policy change. She introduces the Bottle Bill project as well as the Reuse Revolution, and why burning plastic is not the solution that you may believe it to be. Smruti also touches on what other countries are doing to deal with their waste, the impact on The Global South, and how we can all flex our citizen muscles and advocate for plastic reduction laws to be codified.


Topics Discussed

•Smruti's Work in the Nonprofit Sector

•How the Story of Stuff Came to Be

•Using the Power of Media to Influence Policy Change

•Content Creation & Advocacy

The Story of Microbeads & The Story of Plastic

•Founder Annie Leonard's Inspiration for the Documentary

•Increasing BIPOC Voices in the Search of a Solution

•Systems Thinking for the General Public

The Break Free From Plastic Movement Treaty

•How Millennials and Gender Z Approach Environmental Activism

•Shifting From Individual Responsibility to Systemic Change

•Real Solutions vs. False Solutions

The Great Pacific Plastic Patch 

•Why Burning Plastic & Buying Plastic Clothes Doesn't Work

•Stopping the Tap with Campaign Work: The Bottle Bill & The Reuse Revolution

•What Other Countries Are Doing

•The Impact of Waste on the Global South

•Flexing Our Citizen Muscles

•What Corporations are Able to Change

•Moving to Florida & the Way that Different States Handle Plastic Waste

•Cloth Diapers

•Slow Living in a Big City

•The Impact of the Individual

Episode Resources:

Watch The Story of Stuff Documentary

The California Plastic Incinerator

Connect with Smruti Aravind:

•Website: https://www.storyofstuff.org/blog/people/smruti-aravind/

•YouTube: https://www.youtube.com/user/storyofstuffproject

•Instagram: @storyofstuff.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


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