In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy.
If you’ve ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen.
Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells.
💡 Stay to the end for Angela’s 3 biggest takeaways that could transform your copy and the way you show up in your business.
✨ In This Episode, You’ll Learn:
- Why positioning should come before you write a single word of copy
- What “signal positioning” is and how to use it to boost conversions
- How to confidently name your offers using identity-based messaging
- Practical copywriting tips for mompreneurs who feel overwhelmed
- How to use storytelling to connect with ideal clients
- The role of self-worth and energy in sales copy
- Jillian’s advice for balancing motherhood and business in different seasons
👩💻 Connect with Jillian Anderson:
👉 Website: https://www.jillian-anderson.com/
👉 Instagram: http://www.instagram.com/jillianaanderson
📬 Connect with Angela:
Website: https://www.mombusinesscoach.com
Email: hello@mombusinesscoach.com
⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧
Thank you for listening and keep up the great work, mama!
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!