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April 5, 2025 31 mins

What does it take to leave a lucrative Wall Street career and transform a small-town family business into a national air quality powerhouse? David Heacock, founder and CEO of Filterbuy, shares the playbook behind his entrepreneurial rise — from humble beginnings in Talladega, Alabama, to leading one of the top direct-to-consumer air filtration companies in the country.

Since acquiring the company in 2012, David has helped Filterbuy serve over 7 million customers, generate $1B+ in revenue, and create thousands of jobs — all while staying bootstrapped and values-driven. Tune in to discover how he’s reshaping indoor air quality, one filter at a time.

In this episode, you’ll learn:

  • Why David left a high-paying Wall Street job to pursue entrepreneurship
  • His approach to scaling a business through long-term consistency and customer obsession
  • How the DTC model helped Filterbuy disrupt a traditional industry
  • Lessons from early failures, and the mindset shifts that sparked growth

Looking for real talk on business growth, startup grit, and leadership that lasts? This one’s for you.

Follow David and learn more at Filterbuy.com.

Episode also available on Apple Podcasts: https://apple.co/38oMlMr

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