#51 - Rob Wreglesworth: A culture reboot for nature, biodiversity and conservation through incentives, conversations and T-shirts

Rob Wreglesworth, Associate Ecologist and Innovation Lead at The Environment Bank, Co-Founder of No Longer Known and Host of the Innovate Eco Podcast, based in the UK, goes deep on biodiversity and conservation from both the economic and social lenses. We discuss topics like biodiversity net gain and nature credits, eDNA, current issues with conservation and how Rob is now targeting scarcity mindset with his new startup No Longer Known, a culture reboot, in a sense. T-shirts factor into this discussion and may be a solution to engaging the general public on conservation issues. We also look into how Rob has combined the variety and diversity of skill sets he has gained over his career to create real-world impact.

Podcast Intro/Outro Song: Starsky by Alex Keren (Check out more of his tunes over on Spotify: https://open.spotify.com/artist/5vZ3lENfDLjkln8scBJ8mW)

Chapters:
0:00 Intro
1:59 Guest Intro and a conversation between two audiophiles
5:50 Rob's Motivation for Ecology & Environmental Sciences
13:03 The issue with species conservation (Newts and bats)
18:29 Unpacking nature credits, biodiversity and environment banks
23:38 Diving deeper into biodiversity net gain and biodiversity metrics
28:30 Soil biodiversity in comparison to animal biodiversity
29:55 eDNA for understanding the underground
33:45 Gaining compliance in biodiversity net gain
40:42 Rob's diversity of projects at The Environment Bank
43:20 Arming yourself with interdisciplinary knowledge
45:16 The Innovate Eco Podcast
52:08 The cultural reboot for conservation with No Longer Known
1:15:20 Q&A Start
1:15:50 What does innovation mean to you?
1:17:47 Key event, book, person
1:21:57 Time Management
1:25:03 Favourite childhood memory
1:27:00 Biggest challenge to date
1:29:29 Advice to young professionals
1:32:44 What would you most like to be remembered for?
1:34:22 Where can people find you?
1:36:00 Final Message
1:36:58 Outro

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