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June 13, 2025 13 mins

Brokers know the drill: Open Enrollment rolls around, and suddenly you're juggling tech questions, client confusion, and a whole lot of noise. This week, Joe Fernandez, Chief Strategy Officer of Selerix, joins the show to dig into the often overlooked strategies that help brokers provide true solutions to their clients during open enrollment season. From better processes to real talk on personalization and tech overload, Joe provides his insight on the gaps brokers wish vendors would finally fill.

Whether you’re a benefits broker, HR pro, or just someone who’s been through a chaotic OE season, this episode includes some “finally someone said it” moments you’ll want to hear.

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