Sonic Sense with Nicole Cadoret

[Episode 1] Nicole Cadoret is the opposite of a wallflower. She’s compassionate, empathetic, and outspoken when she believes something unjust is in desperate need of attention. When she locks in on something she believes in passionately, she becomes driven, a self described evangelical to make things better. Her drive was already well known as a graphic designer in NYC, when she was inflicted with sudden and permanent hearing loss one day in 2013 while playing with her kids. She needed hearing aids, but hesitated to get them. When she finally did get a pair, and in the process experienced an industry in real need of attention. She dug into researching the hearing aids market, and was astounded at what she learned, and vowed to make some changes for the better. In an almost surreptitious-like fashion she met two businessmen who felt the same way about the state of the hearing aid industry. Together they co-founded Lively. It was then she literally felt she’d found her calling, which had only come to light from personal necessity. What makes Lively different is their commitment to offering more affordable, versatile hearing aids. She and her partners are just getting started, and have big plans ahead for more changes for the better to help all of us who may see hearing aids in our “graying” future.

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