The Great Indian Marketing Show

In this episode of The Great Indian Marketing Show, we’re joined by Belson Coutinho, Co-Founder, CMO and CXO of Akasa Air, as he takes us through the exhilarating journey of building India’s freshest airline from the ground up.

Belson dives deep into Akasa’s game-changing approach to reimagining air travel, with a laser focus on passenger experience, employee well-being, and cutting-edge tech.

Key Takeaways:

• Elevating custom...

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮

Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by...

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

• Mastering the Marketing Ladder: Insights on how to ascend with grace and soak in the success.
• Building Brands That Matter: Strategies to cr...

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali.

In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS.

Tune in as we dive into:

• From Code to C-Suite: Bala’s incredible journey from tech roles to marketing leadership.
• Navigating India's Ad Jungle: A l...

Discover the magic behind B2B brand marketing with none other than Praval Singh, VP of Marketing at Zoho, as we uncover what truly puts the 'Oho' in Zoho. Aadil Bandukwala dives deep into Praval's inspiring journey from agency founder to tech marketing maestro.

In this episode, we explore:

• Mastering B2B Branding: Praval’s strategies for building a brand that resonates.
• GTM Secrets: Proven strategies for launching...

Aadil dives into a compelling conversation with Kaustubh Chandra, CMO at Airtel Business, as he reveals the secrets behind driving growth, boosting revenue, and fostering a fearless company culture. KC takes us through the intricacies of B2B marketing strategies across enterprise, mid-market, and SMB segments, and shares his insights on seamlessly blending AI with human expertise for powerful gtm motions across markets, industry ve...

This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social marketing innovations and drives Dell Technologies’ customer targe...

With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched Le Meridien, Maldives Resort & Spa - a 360-degree canvas inspired by the formation...

If you have ever hired, led, or been part of a marketing team — you already know that one of the most impactful roles in an organization — and yet one of the toughest to hire — is product marketing.

But how does one hire truly exceptional product marketers? How should you structure the role? And how do you measure their impact? To answer all this and more —we are thrilled to be joined by Wendy Lu — Product Marketing Leader at Sense...

Leandro Perez is VP and CMO of APAC at Salesforce, where he leads marketing end-to-end for the region, including Australia, Vietnam, Philippines, New Zealand, Singapore, India, and Greater China. Prior to this role, Leandro drove global corporate messaging for the company and partnered closely with CEO Marc Benioff to drive content and messaging for Salesforce's internal events. Leandro joins us on this episode to discuss his journ...

Sai Ganesh is Brand Marketing Leader at Dunzo, India's leading hyperlocal delivery service provider. Founded in 2014, Dunzo started off as a small WhatsApp group and gained so much popularity that it rapidly scaled into a full-fledged business. In January 2021 Dunzo raised $40 Million from existing investors including Google, Lightbox, Evolvence, and others, after seeing a massive surge in usage during the COVID-19 pandemic. Sai jo...

Anshuman Kumar is the Director of Global Brand and Corporate Communications at Intuit, and previously Global Head of Employee Engagement at HCL Technologies. A believer in collective storytelling, Anshuman led the charge to help establish Intuit as an employer of choice by empowering employees to evangelize and amplify Intuit’s culture. This unique employee-powered transformation helped Intuit rank as the #1 Best Company to Wo...

Angad Soni is the Founder and CEO of Sepoy Beverages, India's leading and award-winning premium mixers company. The rise of premium spirits and cocktail mixers is one of the hottest alcohol trends in years creating a new culture of mixology and a surge in worldwide sales. Angad joins us on this episode to talk about his motivation for starting Sepoy and Co, the story behind its unique name and branding, and the key drivers of ...

In this episode, we converse with Arvinder Gujral - Managing Director Southeast Asia at Twitter. Arvinder is responsible for growing Twitter’s business across Southeast Asia. His responsibilities include strategic leadership and business planning, executive engagement with customers and partners, business development, and cross-functional alignment to build up Twitter’s presence and revenue. Aadil and Arvinder start this podcast by...

Harish Narayanan is CMO of Myntra, and previously, Head of B2B Marketing for Youtube APAC. At Myntra, Harish leads charge across brand, digital, category, content and loyalty programs, and is responsible for enabling external fashion brands leverage Myntra's platform to grow their businesses. In this episode, Harish talks to us about the role of marketing at Myntra, the key drivers of their extraordinary growth, and what he looks f...

Sid Shakdher is Chief Marketing Officer and Executive Vice President of Disney + Hotstar and previously was Head of Marketing at Amazon India for the Home / Hardlines category. At Disney + Hotstar, Sid leads consumer business where he drives business strategy, consumer acquisition and lifecycle growth, product and content strategy and more. In this episode, Sid walks us through how Disney + Hotstar’s marketing engine is designed to...