Bradley Gifford, the founder of Spoonful, discusses his career trajectory—from early roles in PR and communications to founding Spoonful, a health food business specializing in high-quality overnight oats. He shares how health challenges motivated him to address industry pain points, transition into the health and wellness sector, and navigate business growth through food services and local New York partnerships. Ultimately, Bradley gives insights into scaling, community building, and the evolving food industry.
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Spoonful website https://www.spoonful.life/
Spoonful Linkedin https://www.linkedin.com/company/grabspoonful/
Spoonful Instagram https://www.instagram.com/grabspoonful
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Show Notes:
02:03 Personal Health Journey
03:44 Entrepreneurial Journey Begins
04:53 Founding Spoonful
06:22 Product Differentiation and Challenges
08:16 Marketing and Distribution Strategy
24:03 Scaling and Logistics
28:32 Future Plans and Vision
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The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.
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