Laura Low Ah Kee and Shannon Savage, co-founders of Left on Friday, recount their inspiring journey from being Lululemon employees to pioneers of a premium swimwear brand. Recognizing the influence of leadership and empowerment, Laura and Shannon explain their brand’s vision, expanding on how an active lifestyle led them to recognize a market gap for high-quality swimwear. This inspired them to prioritize fabric innovation and fit. The conversation tackles their product development process, marketing strategies, and brand positioning in a competitive market, emphasizing product quality and customer experience as their guiding principles. Shannon and Laura reflect on their challenges and rewards, offering insights into building brands, maintaining vision, and creating products that empower.
Left on Friday website https://leftonfriday.com/
Left on Friday Instagram https://www.instagram.com/leftonfriday
Left on Friday Facebook https://www.facebook.com/leftonfriday/
Show Notes:
05:42 The Lululemon Journey: From Start-Up to Success
10:17 Birth of Left on Friday
13:55 The Making of LOF Swimwear
16:59 Spreading the Word about LOF
21:30 Athlete Partnerships and Expanding the Brand
The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.
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