Ep 47 Resilience above all with Randy Hetrick (founder of TRX & Outfit)

Randy Hetrick, the founder of TRX, dives into the company's origins, mission, and future direction. He recounts his personal life as a Navy Seal and how it inspired the creation of TRX, initially born from the necessity of staying fit during deployment. Randy shares insights into TRX's evolution from a simple concept to a comprehensive fitness solution, along with the challenges and triumphs along the way. He also dives into his new venture Outfit Fitness.

TRX Training https://www.trxtraining.com/

TRX Training Instagram https://www.instagram.com/trxtraining/

Outfit Training https://outfittraining.com/

Outfit Training Instagram https://www.instagram.com/OutFitTraining_HQ/

Show Notes:

01:32 A SEAL's Journey: Challenges and Opportunities

04:36 Transitioning from Military to Entrepreneurship

13:35 Building TRX: Strategies and Challenges

18:50 Creating an Iconic Fitness Brand

21:57 Combating Counterfeits and Staying Competitive

25:21 Introducing Outfit Fitness: A New Venture

33:48 Outfit Fitness: Strategy and Future Vision

Links discussed

TRX

https://www.trxtraining.com/

Outfit Fitness

https://outfittraining.com/

Endurance: Shackleton's Incredible Voyage

https://www.amazon.ca/Endurance-Shackletons-Incredible-Alfred-Lansing/dp/0465062881

Extreme Ownership

https://echelonfront.com/books/extreme-ownership/

Peloton

https://www.onepeloton.ca/

Mindbody Online

https://www.mindbodyonline.com/

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