Tim and Nick West, the co-founders of Bandit, discuss the company's journey, mission, and vision. They share their personal relationship with running, how the brand started with socks, and has grown into an exciting lineup of running apparel. The co-founders also delve into their focus on building a community-centric brand, the development of a new marathon training app, and the influence of the New York running scene on the brand's ethos and aesthetic.
Bandit website https://banditrunning.com/
Bandit instagram https://www.instagram.com/banditrunning/
Show Notes:
06:00 The Birth of Bandit and the Running Community
08:25 The Evolution of Bandit as a Brand
11:35 The Role of New York in Shaping Bandit's Identity
14:46 The Creative Process and Aesthetic of Bandit
12:18 The Unique Marketing and Sales Strategy of Bandit
27:14 The Business Side of Things and Future Goals
27:54 The Importance of Community in the Brand
28:49 Creating Special Experiences through Events
33:54 The Role of Membership in Enhancing Customer Experience
36:19 Introducing the Program: A New App for Runners
41:26 Observations on the Current State of Running
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