Ep 51 Connecting the Dots with Andrea Morris (founder of b, halfmoon)

Andrea Morris shares her journey of founding wellness brand B Yoga, now called b, halfmoon. After discovering yoga in Australia, she was inspired a few years later to create high-quality yoga mats that have become the standard in yoga communities worldwide. Andrea discusses setting clear company values and growing her brand over the past 10 years. She also shares her personal wellness routine and views on the future of the wellness industry.

b, halfmoon website https://ca.bhalfmoon.com/

b, halfmoon Instagram https://www.instagram.com/bhalfmoon_official/

Show Notes:

00:30 Andrea's Personal Journey and Discovery of Yoga

03:45 The Birth of B Yoga

11:02 The Evolution of B Yoga and its Impact on the Yoga Community

17:03 The Importance of Brand Values and Community in B Yoga's Success

22:43 The Acquisition of Halfmoon

28:34 The Evolution of Yoga and Wellness Industry

35:19 Personal Wellness Routine and Goal Setting

The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.

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