Ep 52 The power of storytelling with Fred Campbell (founder of Hooké)

Fred Campbell, founder of Hooké, discusses his remarkable journey from skateboarding and snowboarding videos to founding the outdoor brand, Hooké. He explains how a pivotal car accident redirected him towards creating an eco-conscious outdoor brand focused on fishing, hunting, and nature preservation. Fred provides insights on business challenges and milestones, his passion, and future vision, touching on recent projects like a book release and collaboration with Grower’s Co, highlighting his commitment to storytelling, conservation, and sustainable living. Fred's narrative intertwines passion, business sustainability, and appreciation for Quebec's natural landscapes.

Hooké website https://hooke.ca/

Hooké Instagram https://www.instagram.com/hooke.ca/

Hooké YouTube https://www.youtube.com/channel/UCf-DYuFqCbhsEctE6Ie4hSA

Show Notes:

04:39 Building a Business from Passion

08:41 Transition to Outdoor Adventures

12:35 Founding Hooke and Brand Vision

17:18 Content Creation Philosophy

21:05 Revolutionizing the Fishing and Hunting Industry

27:23 Promoting Respect for Nature

30:22 Overcoming Challenges and Milestones

39:45 Releasing a Book: Sharing Stories and Recipes

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