Fred Campbell, founder of Hooké, discusses his remarkable journey from skateboarding and snowboarding videos to founding the outdoor brand, Hooké. He explains how a pivotal car accident redirected him towards creating an eco-conscious outdoor brand focused on fishing, hunting, and nature preservation. Fred provides insights on business challenges and milestones, his passion, and future vision, touching on recent projects like a book release and collaboration with Grower’s Co, highlighting his commitment to storytelling, conservation, and sustainable living. Fred's narrative intertwines passion, business sustainability, and appreciation for Quebec's natural landscapes.
Hooké website https://hooke.ca/
Hooké Instagram https://www.instagram.com/hooke.ca/
Hooké YouTube https://www.youtube.com/channel/UCf-DYuFqCbhsEctE6Ie4hSA
Show Notes:
04:39 Building a Business from Passion
08:41 Transition to Outdoor Adventures
12:35 Founding Hooke and Brand Vision
17:18 Content Creation Philosophy
21:05 Revolutionizing the Fishing and Hunting Industry
27:23 Promoting Respect for Nature
30:22 Overcoming Challenges and Milestones
39:45 Releasing a Book: Sharing Stories and Recipes
The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.
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