Ep 54 Elevating the non-alcoholic beer movement to an $800M valuation with Bill Shufelt (co-founder of Athletic Brewing)

Bill Shufelt, co-founder of Athletic Brewing Company, shares his transition from working in finance to creating a leading non-alcoholic craft beer brand. Recognizing the market gap for non-alcoholic beverages, he founded Athletic Brewing Company while embracing a healthier lifestyle. Bill expands on his journey by discussing the company’s challenges, successes, and their focus on community, authentic experiences, and positive impact. He also shares personal insights on fitness, work-life balance, and advice for aspiring entrepreneurs.

Athletic Brewing website https://athleticbrewing.com/

Athletic Brewing Instagram https://www.instagram.com/athleticbrewing/

Athletic Brewing LinkedIn https://www.linkedin.com/company/athletic-brewing-company-llc/

Show Notes:

07:39 The Birth of Athletic Brewing

10:21 Developing a Unique Product

13:03 Building a Community and Marketing Strategy

20:40 Personal Journey with Running and Fitness

23:44 Inspiring the Next Generation

26:01 Spartan Partnership and Athletic Brewing

28:13 Positive Impact and Community Initiatives

30:55 Early Challenges and Fundraising

35:04 Key Breakthroughs and Team Building

39:52 Navigating the Non-Alcoholic Beer Market

The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.

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