Bill Shufelt, co-founder of Athletic Brewing Company, shares his transition from working in finance to creating a leading non-alcoholic craft beer brand. Recognizing the market gap for non-alcoholic beverages, he founded Athletic Brewing Company while embracing a healthier lifestyle. Bill expands on his journey by discussing the company’s challenges, successes, and their focus on community, authentic experiences, and positive impact. He also shares personal insights on fitness, work-life balance, and advice for aspiring entrepreneurs.
Athletic Brewing website https://athleticbrewing.com/
Athletic Brewing Instagram https://www.instagram.com/athleticbrewing/
Athletic Brewing LinkedIn https://www.linkedin.com/company/athletic-brewing-company-llc/
Show Notes:
07:39 The Birth of Athletic Brewing
10:21 Developing a Unique Product
13:03 Building a Community and Marketing Strategy
20:40 Personal Journey with Running and Fitness
23:44 Inspiring the Next Generation
26:01 Spartan Partnership and Athletic Brewing
28:13 Positive Impact and Community Initiatives
30:55 Early Challenges and Fundraising
35:04 Key Breakthroughs and Team Building
39:52 Navigating the Non-Alcoholic Beer Market
The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegreatpursuit.substack.com
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