Ep 57 Building an Outerwear Juggernaut with Noah Stern and Ayal Twik (Moose Knuckles)

Noah Stern and Ayal Twik, co-founders of Moose Knuckles, share their journey from family fashion roots and degrees in law and business to transforming the premium outerwear market. They discuss their strategic approach to licensing, production, and carving a niche with edgy, fashion-forward designs. The episode highlights their unique marketing tactics, wholesale partnerships, and success in the Asian market. Reflecting on building a “non-luxury luxury” brand, Noah and Ayal offer personal stories, key challenges, and insights for aspiring entrepreneurs, showcasing how Moose Knuckles became a fashion icon.

Noah Stern https://www.linkedin.com/in/noah-stern-9439a44/?originalSubdomain=ca

Ayal Twik https://www.linkedin.com/in/ayaltwik/?originalSubdomain=ca

Moose Knuckles website https://www.mooseknucklescanada.com/

Moose Knuckles Instagram https://www.instagram.com/mooseknucklescanada/

Show Notes:

05:40 First Venture: Student Sphere07:36 Founding Stay2209:35 Challenges and Growth17:09 Pandemic Impact and Pivot22:57 Exploring New Opportunities in a Growing Market24:04 Innovating for Content Creators32:08 Navigating Financial Challenges33:21 Achieving Traction and Profitability36:48 Maintaining a Frugal and Efficient Culture39:22 Scaling the Team and Expanding Partnerships

The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegreatpursuit.substack.com