Bryan Mahoney, co-founder of Chord Commerce, shares his journey from launching an internet agency in the late '90s to contributing to Glossier's success and now leading Chord. He reflects on early experiences, like hacking PowerPoint to create e-commerce websites, and key career moves that brought him to New York and Glossier. Bryan discusses the challenges and opportunities in brand building, especially during the pandemic, and explains Chord’s evolution from a commerce platform to a data-driven solution leveraging AI in e-commerce. He provides insights on the future of e-commerce, DTC, and the role of data, offering valuable lessons on technology and brand growth.
Bryan Mahoney https://www.linkedin.com/in/bryanmahoney/
Chord Commerce website https://www.chordcommerce.com/
Chord Commerce LinkedIn https://www.linkedin.com/company/chordcommerce/
Show Notes:
02:02 Bryan's Early Career and Dynamo's Beginnings04:52 Dynamo's Growth and Success10:50 The Glossier Partnership15:55 Lessons from Glossier24:50 Launching New Brands26:11 Challenges and Market Trends27:32 Transition to Technology Company31:38 Understanding Headless Commerce43:19 Future of Commerce and AI
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