All Episodes

December 28, 2021 32 mins

CannaDevices is an American handcrafted glass and accessory distributor (wholesale only) specializing in serving cannabis dispensaries.  We got a chance at MJBizCon 2021 to interview Chris Piazza, Co-founder & CEO of CannaDevices.  Chris talks about setting the standard for glass blowing.

CannaDevices was founded by Robert Bank and Chris Piazza to serve the fast-growing cannabis industry in the United States.  Both local glassblowers of the Chicago suburbs with over 30 years of glass blowing experience.  Starting in 2008 - Chris began in the cannabis industry as a glass blower - selling his pipes at head shops and concerts in Colorado.

CannaDevices now works with over 40 different glass blowers around the US, with that number growing day by day. Since the inception, Chris has managed the growth of this new company, which services many of the largest dispensaries in the US, all while staying true to his roots in sourcing glass from artists throughout the country, creating consistent work and income for them and their families.  In addition to his position of Founder/CEO for CannaDevices, Chris is a founding member and Chairman of the non-profit, Startup Syndicate, created to help new entrepreneurs get access to tools and capital for their businesses.

Connect with Chris:
Website - https://cannadevices.com/
Instagram - @CannaDevices
LinkedIn - https://www.linkedin.com/in/chrispiazzail/


Remember to subscribe to be notified of the next episode.  Please like & share.
 For all of your Cannabis related PR Solutions - visit our website for more information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ronjini Joshua (00:05):
I was really, really excited to do this
interview with this gentleman,Chris Piazza co founder and CEO
of Kenna devices, it was reallycool to talk about how they
created their custom hand GlassBlown pipes and devices, he gave
us some samples for us to kindof give away to you guys as
well. So check on our Instagramto make sure you join that

(00:28):
contest to get some of these butthese are all hand glassblowing
talks about the glassblowingindustry, how he got into it,
and then how he transitionedinto cannabis and how his mind
for business open this gatewayfor artists to have a platform
to create really cool things. Sojoin us in this interview, and I
hope you enjoy it as much as wedid. Hello, we're here with

(00:52):
Chris Piazza. He is the CEO andco founder, co founder of Canada
devices. It's been a long day ofinterviews. Hi, Chris. It's nice
to have you. Thank you. Thankyou so much for having me. Yeah.
And I'd love to hear a littlebit more about what you guys are
doing here at mjbizcon. Thisweek.

Chris Piazza (01:07):
Sounds good.
Sounds good. You know, we werehere as bending over can devices
were vending American madeglass. And we're the only booth
in the show. That's actually all100% truly American made. Oh,
yeah. And the glass side ofthings. Yeah. So glass pipes.

Ronjini Joshua (01:23):
That's very cool. Yeah. So well, like what
was your most kind ofanticipatory moment of this
week? I know a lot of peoplehave been excited to come here
and get out and get into theindustry and get to network
again. So what is your likeMoore's most anticipated thing?
Oh, man,

Chris Piazza (01:39):
well, this week, it was. It was just, we were not
expecting to do this. And thenjust a couple months ago, we
sort of, alright, let's just doit. And so I think it was when
we finally got the palettetogether. Uh huh. And we packed
everything up, and then it left.
And we're like, wow, this isreally gonna happen. We're gonna
see all these people and gettingto see everybody that I've been

(02:01):
talking to on Zoom. Honestly,one of one of our purchasers
that we've been working with fora couple years, we saw each
other and she's like, Chris, I'mlike, and I read her tag, like,
ran and like, she just ran upand we just gave each other a
huge hug. I was just like, it'samazing. It's like seeing lost
relatives or something. Firsttime getting to meet people in

(02:22):
person after all this time.
Yeah. Special. I feel

Ronjini Joshua (02:26):
like also like, because we all the pandemic was
worldwide. And so it's like anemotional attachment to people
that have also experienced it.
It's like a whole differentthing.

Chris Piazza (02:36):
It is incredible.
It's incredible. It makes it somuch. You know, I don't know if
it's more special, but it'sdefinitely a it's a unique
special.

Ronjini Joshua (02:44):
Yeah, absolutely. So tell us a little
bit about Canada devices andtell us about like, you know,
actually, let's sorry, go back.
No problem, your journey in thecannabis industry. I'd love to
kind of start there. How did youget into cannabis? What was your
first experience? How did youknow you wanted to work in?

Chris Piazza (03:01):
Okay, so, three much this is? I can Alright, no
problem. Honestly, I gotintroduced to cannabis when I
was a pretty pretty young, youknow, 13, something like that.
So I definitely had that. Beforeall this wonderful stuff that's
going on these days. You know, Idabbled. Honestly, I was. I was
15 when the first time I saw apipe. And this kid came from a

(03:26):
phish concert. And he had youknow, the, you know, the big
jackets were like all thewatches. Yeah, he came to school
with a jacket. And he opened itwas all these pipes. And I was
like, What is this? Yeah. And heshowed me and it's color
changing. And this was back, youknow, probably 2001. So still
more of an old school. Yeah, Isaw the pipe for the first time

(03:48):
and I bought one right therewith the money I shouldn't have
spent and was like, I want to dothis sometime. And then later
on, I got to start doing that.
So it started really young andhad my own little businesses
before having a legitimatebusiness and then got a
legitimate business startingwith glassblowing

Ronjini Joshua (04:09):
oh, wait a minute. Did you say you had your
little business? Oh, no, what Iwas talking Oh,

Chris Piazza (04:13):
yeah. You know, I think a few of us did that guy.
So then I got into blogging lastin 2008. The opportunity to be
an apprentice under Roman glass.
He's find him on Instagram. Hewas the most amazing teacher and

(04:37):
he's an amazing artist.

Ronjini Joshua (04:40):
So it was this blowing glass like directly in
relation to cannabis and like,Okay, so that's what made you
get into it. Yes. Okay.

Chris Piazza (04:48):
Exactly. I was actually living in Colorado and
I was doing some doing seasonalwork working at the resorts just
sort of nomadic. Yeah. And thisfriend that I had, we were at
least one was turned it wasending. And they were like,
well, you love glass. Why don'tyou try it? And so I put a post
before Facebook or any of thatstuff on like a real old school

(05:09):
forum. And within 24 hours, Igot a response from this
gentleman Tyrrell, and he'slike, Hey, why don't you come
down? Meet me. And let's seewhat you did what see what you
think.

Ronjini Joshua (05:19):
Yeah. What does an apprenticeship entail? I
mean, in this industry,

Chris Piazza (05:24):
so I there was a, there was a feat, you know, I
had to pay a monthly rent. Andfor lessons, I also gave a small
percentage of what I sold assort of like a royalty, you
know, a teacher, okay. But heprovided me with work. And so I
didn't actually have to go outand look for, for sales or
anything at that time. I wasvery fortunate. Oh, so you

Ronjini Joshua (05:46):
were working? It was like, almost like a work
study? Sort of?

Chris Piazza (05:50):
Yes, exactly. He would teach me a style, I would
make it and then he would sellit to his customers. Okay. And
so that was how I was able toapprentice under him. Yeah,

Ronjini Joshua (05:59):
that's cool.
Yeah. How long does it take todo a glass blowing glass
apprenticeship?

Chris Piazza (06:04):
So I can get somebody? I actually had a
school at one point I can get toI can get somebody making
sellable goods within a coupleof weeks. Okay, now we're
talking about actually, I leftthem over on the table, those
little pipes, okay. I can getsomebody can you grab the pipe?
Thank you. Thank you. So I canget somebody making something

(06:25):
really basic like this? Prettyearly. Okay. And. But then to
master it takes for lifetime.

Ronjini Joshua (06:32):
A lifetime. You know, that's like a commercial.
I don't want to

Chris Piazza (06:36):
do that. No problem. It just sits. Perfect.
Just like oh, okay, perfect.

Ronjini Joshua (06:39):
Yep. Very cool.

Chris Piazza (06:42):
Yeah, so those are pretty. Those are pretty simple,
but I can get somebody actuallymaking money pretty quickly.
Okay, but to really start toactually make artistic glass it
takes years. What is

Ronjini Joshua (06:51):
the most difficult thing you've made so
far?

Chris Piazza (06:55):
I was actually just talking to a gentleman
earlier today I made a trophy.
Not sure if anybody would knowWolf of Wall Street on Twitter.
Made a trophy for a cannabisSuper Bowl thing for the stock
market. Fun little thing, but itwas a piece about this big had a
pot leaf about this big couplemarbles with some writing in it.

(07:16):
Yeah, that was probably the mostelaborate thing.

Ronjini Joshua (07:20):
That's cool. So you can do this at your house.

Chris Piazza (07:22):
So I have had a studio for you were teaching.
Okay, so I actually had a studioafterwards. So that was while I
was in Colorado. I moved back toIllinois to be closer to family
and bought a house. I was doingscientific last for a little
while. That's a whole notherstory. But I need to get into
that. Scientific making x raytubes for machines and working
for the DOD. Cool. Yeah.
Interesting. Some interesting.

(07:45):
Wow. Okay. Yeah, I can talkabout most of the stuff that I
did. Yeah. Oh, my God. So then II ended up that wasn't really my
thing. I didn't want to be inthat space. I was nice. It was a
nice paycheck, bought a house.
And then I went back on my ownand started studio brought some
guys in network with me inthere. And so that was where I
was working out of for a longtime. I worked out of there for

(08:06):
about eight years. Okay. Yeah.

Ronjini Joshua (08:09):
Okay. And then what got you to the point where
you wanted to make candidatebases. So

Chris Piazza (08:14):
that's exactly where we're at right there.
Excuse me. So, my partner,Robert bank, he had, he had a
bunch of headshots, and thenmoved into cannabis wholesale,
and ended up getting a lot ofreally amazing relationships.
And we saw a need for glass. Inthe dispensaries. There was a

(08:34):
lot of gas station glass andreally inexpensive, quite
honestly, poor quality productsthat had paint rather than
actual glass to make color andno, but paint and a lighter.
They don't go good together.
You're inhaling more than justcannabis. Okay. Right. So that's
chemicals. Yeah, it's nothealthy. Yeah. So he ended up
coming to me and asking if I'dbe interested in starting canned

(08:55):
devices with him. And I said,you know, what,

Ronjini Joshua (08:59):
I would love to Yes, remember the guy with a
jacket.

Chris Piazza (09:04):
You know, so I was I was fully supporting myself as
an artist, but I have found thatI'm, I feel like I hurt people's
feelings when I say this. But Iam more interested in business
than I am necessarily as anartist. And this was kind of a
coming of age type of experiencefor me to realize that I am more

(09:25):
about spreadsheets, SOPs,building a business. And then I
realized, Bob and I realizedthat we can really do a lot of
good for artists, right.

Ronjini Joshua (09:36):
So because you know about the skill, you've
developed that, but you justdon't want to do it anymore.
Exactly. Yeah.

Chris Piazza (09:41):
And then I can do things that all the artists
don't want to do. Right. I mean,how many artists you know want
to work on spreadsheet?

Ronjini Joshua (09:46):
I doubt it.
Yeah, you know, I don't want towork on

Ben Michaels (09:51):
a 5050 blessing and curse where you can't do
either. 100% right. So if youcan lean more one way that's
cool that you chose exactly. I

Chris Piazza (09:59):
still Good to have my foot in the artistic stuff to
write. And it's cool to get towork with these artists that
sort of don't have quite aframework to really be like a
business. So I can actuallystart helping them to create a
better production strategies andincrease their capacity and be

(10:21):
able to support their familieseven better than they could on
their own. Do the

Ronjini Joshua (10:24):
artists sell through you? Or do they sell on
their own,

Chris Piazza (10:28):
so we actually buy from them. So we send out we any
artist that comes on with us, ithas the opportunity to be
completely full time. And theyliterally get a weekly po for
weeks at a time, every twoweeks. So they always have
between six and two POs thatthey're consistently working on.
And then I can work with theseartists to explain to them that.

(10:49):
Okay, so now you know thatyou're getting this much work of
this style for six weeks. Whydon't we buy products in bulk,
so you can get a discount onyour raw materials. Okay, so now
their cost of goods is goingdown while we're paying them the
same amount. It's they'reactually making more money.
Yeah. And so that's why it'sjust a wonderful opportunity to
be able to help them with theirbusiness.

Ronjini Joshua (11:07):
So all of these are like, like custom. They're
almost they're basically custommade. Yeah, these are all
individually made. They're notprocessed,

Chris Piazza (11:16):
right. They're all handmade by individual artists,
we have a product line that weso we have one thing that's
called a fruit spoon, this isthis is called the hitter. So we
have this hitter. And we need10s of 1000s of them. So we have
multiple artists making the samething. They have a spec, it's
supposed to be three and a halfinches with 12 mil tubing with a

(11:36):
dot, you know, sometimes they're3.6 inches or 3.4 inches, but
that's the beauty of it. Right?
It's handmade. So that's whatwe're offering you different
products.

Ronjini Joshua (11:47):
They come in different colors.

Chris Piazza (11:48):
We do have some color options. Yeah. For the
branded ones. We only do clear,

Ronjini Joshua (11:53):
obviously, for so for color, how do you make
glass a different color theright way.

Chris Piazza (11:58):
So there's actually any color that we put
into the glass is actual glass,rods of color. Okay, so it's
actually it's all glass is halfsome of it happens to be
colored. So it happens to beclear. Okay, so we actually have
a color rod that you'll coat ontop of the glass. Oh, I see. And

(12:18):
it'll be or on the inside, we'llhave crushed glass and you melt
it into the inside. And thenit's that's how you get the
color like a

Ronjini Joshua (12:25):
cool color.
That's really interesting. Sookay, so these guys are that's
really cool. I like like this,like artists marketplace. I
mean, we're seeing a lot ofpeople who want to do more
sustainable and more like, kindof not giving back but just like
a collaborative approach tocreating a business. And I think
this is really cool, because youare getting like people off the
ground. Right? Appreciate it. Soit's a very cool thing. So what

(12:48):
kind of designs do you tell me alittle bit more about like the
kind of different designs thatyou guys have.

Chris Piazza (12:54):
So we really stick with the basics honestly,
because we are dispensaryfacing, we are really trying to
create a streamline set ofproducts that hit all of the
needs. So there you have yourspoon, you have your Chilam
steamroller hitters, basic bomb,tube, and a basic rig. And we

(13:15):
really want just a really basicline. Now they're all creative,
and they're all artistic. But wedon't need to get into the
really elaborate multi chamber,blah, blah, blah stuff, because
honestly, dispensaries are notlooking for that they want
something that's affordable,they want something that can be
picked up very quickly andeasily. And honestly, some of

(13:36):
that stuff can get prettyconfusing to you. And we were
talking about new patients thatare just getting started smoking
cannabis. Exactly. So we'vereally we really want to focus
on that product that's gearedtowards dispensaries. Yeah,
yeah. So that's our product. So

Ronjini Joshua (13:51):
this is your first year exhibiting at
mjbizcon I'm like, what is goodis kind of like the goal of this
show for you guys. And this is avery unique space. So like how
do you compete with like, kindof the other guys I guess,
whatever that might be entail?

Chris Piazza (14:09):
No problem. As far as our expectations, you know,
I've had I've ran the gamut fromnot having any to having let's
do a year's worth of sales inthree days, you know, and I
honestly I'm trying not to haveany expectation just experience
and meet as many wonderfulpeople as we can. Yeah, seeing

(14:31):
all these, these people that weknow digitally in person. But as
far as the competition side,honestly, what we there are
other glass distributors thatfocus on headshops and smoke
shops. But we are the onlyAmerican glass distributor
working with dispensaries as ourmain focus. Yeah. And so our way

(14:52):
of keeping the competition is wewant the products on the
dispensary shelf. Once it'sthere, it speaks for itself.
We've had one dispensary thatstarted with us. And they said,
you know, we don't really sellmuch glass, we don't sell much
glass and they were doing importproducts. They we finally after
six months, got them to do a$500 order in each of their

(15:14):
stores. And all of a suddentheir glass was selling Go
figure, you have a qualityproduct and people buy it, you
know. So that's sort of whathappened. And now they are
buying in the 10s of 1000s everymonth, you know, and so it's
really just as long as we canget it in the door, then it
takes care

Ronjini Joshua (15:32):
of itself. So I'm not a smoker, no shoes,
other avenues, no problem. Likewhat is the difference between
smoking with glass and somethingthat can made even versus
anything like any otheropportunity, like, you know,

Chris Piazza (15:46):
it's actually kind of funny, I've had that
conversation three or four timestoday, okay, of course. So what
makes glass special is, for one,it does not have any other
flavor or anything like thatdoesn't have any. So when you
are heating up metal, you canget that metal tangy flavor, you
know exactly what even thoughyou don't smoke, you already
know what it was. So glass doesnot do that. And glass is also

(16:10):
pretty much non porous, so youcan easily clean it. The main
thing is that flavor thing, itjust it really gives the true
flavor of the cannabis. Soespecially with the quality
products that are being producedthese days, you can actually get
the true taste of it issomething that a lot of
cultivators are actuallygrabbing these from us with
their brand on them so that theycan actually hand it with a this

(16:32):
is our new top shelf stuff. Tryhere's a clean pipe to try it.
You know. And so that's reallywhere glass really stands part
even joints, you know, you haveflavor of paper. You know,
there's a lot of great jointsthat are out there papers out
there these days, but you'restill getting something else.
This is how you can get thetruest flavor of the cannabis as
a whole.

Ben Michaels (16:53):
In glasses, glass, right? There isn't like one that
could be you know, morepoisonous or like ones that can
make it?

Ronjini Joshua (17:00):
Well, unless there's the paint on there.
Right?

Ben Michaels (17:02):
The glass is less right.

Chris Piazza (17:04):
So for the most part, I borosilicate glass is a
scientific grade glass. That'swhat they use. And yeah, as far
as those products go, there'sglass as glass. Definitely,
definitely.

Ben Michaels (17:15):
But then what link? Because I'm totally like,
I mean, I remember I bought Irecently bought this, this pipe
and I got it because I knew itwas gonna change colors, and
it's finally changing come nice.
Is that just like a glass thing?
Or is that something that theway that the glass was, was
treated or

Chris Piazza (17:31):
so how that's done is it's called fuming. So you
actually take and this sounds alittle strange, but you actually
take metal, so silver or gold,you put that in the torch, and
you get that to 3000 degrees.
And so it goes on we're gonnahave a little science solid to
liquid to gas gaseous state,right, so we actually turn that

(17:53):
few that silver or gold intogas, it attaches to the glass,
we then heat the glass so thatit bakes into the glass and
won't come out or be on thesurface anymore. So that their
way that way it's not gettingoff gas again and now we're
talking 3000 degrees a litre is600 so it just can't do it. But
then that creates a fume and ahaze. And then after it cools

(18:17):
and you smoke out of it, the thethe the black from the cannabis
on the back of it is what iscreating that appearance like
the chemical

Ronjini Joshua (18:28):
like reaction almost is not a chemical it's
actually just a

Ben Michaels (18:32):
border it's just a coating of the pipe enough
that's your reward. Yes,

Chris Piazza (18:37):
I love it. So I'll give you a little more so silver
creates your blues and goldcreates your pinks greens and
you know purple ishes color soyou'll know if it's gold humor
silver fume based on what colorcomes up

Ben Michaels (18:52):
well okay, and I don't want to go I want to get
more into like everything elsewith

Chris Piazza (18:57):
no problem.

Ben Michaels (18:58):
So like gold and silver is like worth a lot of
money right? So like how muchlike gold and silver is

Chris Piazza (19:04):
like the gall like a couple pounds of gold for
five. That's why they're soexpensive. So now we're honestly
using tiny, tiny tiny pieces,like like so a gram of gold is
about this big. I can probablydo couple 1000 pipes. So we're
talking about tiny amounts, butdon't tell anybody that part you

(19:25):
know, like it's lots we

Ronjini Joshua (19:26):
have a lot a lot you're not documented on video
or no no, no, no. So like sothen when it becomes a fume do
you have to like encapsulatethat fume somewhere and then you
have is like a few would just,you know,

Chris Piazza (19:41):
so we have ventilation. Okay, so that's
what keeps the artists safe. Sowe have ventilation that sucks
all that away from the artist.
Then once it's on the glass, youthen keep the keep the glass in
the torch so that glass becomesmolten when it's hot right so
the the fumes sinks into theglass just a little bit And so
then that way it won't come outof the class anymore.

Ronjini Joshua (20:03):
But like, how do you? How do you keep the fumes
in like a certain spot,

Chris Piazza (20:09):
you just coat the whole thing most of the time.
There's some artists that getreally fancy, where they'll do
fume in certain areas. And howyou do that as you get the glass
hot. First, you need the glassto be hot for it to accept the
fume to touch it. Oh, so

Ronjini Joshua (20:23):
it's like you're like, Yeah, dabbing it. And

Chris Piazza (20:25):
so some of these artists like they get really
specific or they'll just put alittle bit of fume here and then
double the amount here and getsome crazy patterns I mean,
we're talking true are like howthat word that yeah, that's
incredible.

Ben Michaels (20:37):
That's crazy.
Well, you're you're finding thatyou know, this this artwork that
used to sell big in the in allthe head shops is kind of
starting to maybe go away alittle bit where where you're
more like surgical and topquality, the clear glass that
is, you know, get the reason ofjust smoking the really good

(20:58):
herb that's selling better nowin the dispensary.

Chris Piazza (21:03):
So we do have some that yes, we do have some
products that we have a lot ofproducts that have color and
things like that, what our focusis on price point. So we want
nothing to be as far as a handpipe over $50 retail. head shops
are where you're going to stilland I and I hope that never
stops head shops over you'regoing to find your elaborate

(21:24):
pieces of art that are 1000s ofdollars. You know, we have one
pipe that actually sold for amillion dollars what we broke
the seven figures in Austin, youknow, amazed so it's a beaut I
just got tingles. Yeah, it'sincredible.

Ronjini Joshua (21:37):
Send us a picture of that. Yeah,

Chris Piazza (21:39):
I will. So yeah, we're getting so the head shops
are where all of that stillgoing on. But for the
dispensaries that's not whatthey're interested in.

Ben Michaels (21:47):
Yeah, that's that's very interesting. And
just every dispensary puts theirlogo then on that glass like
that's what Well, I

Ronjini Joshua (21:57):
think for these ones, right, but like, no, not
on

Chris Piazza (21:59):
the artistic stuff. No. Oh, okay.

Ronjini Joshua (22:01):
Yeah, yeah, cuz that would be horrible.

Ben Michaels (22:03):
But well, the ones that like so because like
they're starting to buy thosepieces now to put the actual
dispensary itself. So they'renot branding Vestas, we

Chris Piazza (22:11):
have a, we have a very, we have a fine line of
products that we can brand. Wehave a we have a basic hand pipe
chillum steamroller nectarstraw, joint holder, and hitter.
And they're all clear. So wehave this line of products that
we can bring branding saysexactly. And then we have an
artistic line that we can thatare just, that's where there's a

(22:33):
there's a big, there's a loosesometimes a little bit of
variance between the products.
But that's where you have yourcolors and things like that. So
some dispensaries want to havethat because they have that kind
of old school down home feelthey want to have that art and
things. Then there's otherdispensers who really want to
stay with like the medical side,and they want the they need to
have a glass pipe because that'show it's consumed. And they

(22:55):
don't want to have the headshotthe Yeah, feel right. And so
that's where they those are theones that exclusively purchased
the branded stuff.

Ronjini Joshua (23:06):
So I wanted to kind of a little bit go back to
you were talking about workingwith artists and kind of
cultivating them, which I thinkis really interesting. Because
in the direction that cannabisis going as it gets more
commercialized. Like you know,you see fashion brands, and like
even like, I'm going to usetarget, it's not a good example.
But target like, you know,partnering with designers to

(23:28):
make a certain line or like, youknow, Nike partnering with an
athlete to make a certain typeof shoe. Can you see this being
like something like that, whereyou guys are partnering with
like, really cool brands, oreven designers to design
something like kind of cool anddifferent.

Chris Piazza (23:43):
That would be where we'd go with the branded
stuff. Yes, we can actually doany design on this. So we could
actually get really creativewith, with imagery and things
like that. It's a screenprintprocess. But we could really, we
could do any brand on here. Wewere talking to some brands
during the day today that arenot dispensaries, but they want

(24:03):
to have a custom piece of glass.
The problem with custom glassmaking it as like different
shapes, is that price tag goesthrough the roof share very
quickly, custom right andimpossible to do at scale.
Right, because now you have oneartist that's able to do it. But
it's really elaborate. So theycan only do two a day limited
edition. And we can we aredefinitely looking at doing

(24:24):
collaborations with high biggername glass artists. And then
what those would be more for islike the corporate gifting side
of Yeah, industry, right. So theCEO wants to give his VP or the
VP you know, so some directionof that. That's where we can see
an opportunity for those higherpriced and unique options.

Ronjini Joshua (24:47):
Yeah, I mean, I feel like there's so many really
cool things that I'm thinking inmy mind of like translating
from, you know, just theconsumer regular consumer world
of like consumer products, whereyou can do this and it's got
this like nice art variant toit, but then also mix with the
whole cannabis industry. So it'slike, very different.

Chris Piazza (25:05):
Oh, yeah, definitely, definitely. We did a
collaborative hitter like thiswith with a partner company that
we were working on, where we hadboth of our names on it. Okay.
Oh, and, and so we could dothings like that. The tricky
part about glass is it is sounique that making things to

(25:25):
costume, it just thescalability, and we, you know,
like I said, I'm thespreadsheets guy and business
guy. And so I'm making sure thatwe can stay on on the
scalability side, becauseindustry is growing so fast and
and the corporatization andeverything, what we're offering
is that we're still keepingthose artists in the game, you
know, and so while we're workingwith these publicly traded

(25:47):
companies that are worth,whatever, one of our companies
probably gonna do a billiondollars this year, that that
billion dollar company isworking with this artist that's
working out of their garage,

Ronjini Joshua (25:58):
like he would never, never would have gotten
connected. So I mean,scalability at this point is a
good question. Like, how does anartist one, I'm sure you have
multiple artists working onthat, but like, I mean, How
scalable is custom glass?

Chris Piazza (26:15):
So handblown? I guess it's so every company has
a hurdle, right? Yeah, this isthat's our hurdle. Yeah. And we
are the right people for the jobthough. Because we like we say,
my partner and I have combined30 years of experience, we, I
was sort of known as a very highvolume production artist. Okay,
so I've got that kind of skilldown. And I while I wasn't known

(26:38):
by the consumer, other artistsknew who I was because I was
producing so much. And so youwere kind of a big deal. No, I
don't want to go there. I wantto go there. That's what I
caught other artists attention,because it was like, how did you
post this many times on Facebookin the last couple of weeks?
Like, how could you actuallymake that much stuff? Right? So

(26:59):
because I was there, and I've,you know, this industry, it
depends it. I wish all the luckin the world for the people that
have been growing for six monthsto make a name for themselves,
but the ones that have beengrowing for 20 years. They're
the ones that know how thingsare done. And also people want
to work with them, right? Yeah.
And so we're those people out ofthe glass side. So we have, we

(27:20):
can very easily reach out noteasily, it's still difficult.
But we can really reach out to avery deep pool of artists, and
we can bring them in now, a lotof artists aren't ready for
this. So out of 10 or 20 artiststhat we bring on for an
opportunity, we see maybe two tofive that actually are really

(27:40):
interested in doing high volumeproduction, because they're
artists too, right. And so someof them want to do the art exam.
Yeah, they might think they wantto do this. And then they find
out it's not really their thing.
Yeah, too much pressure. Right.
Exactly. But so the scalabilityside, it's it's definitely our
burden, but we have anincredible network of, you know,
probably 15 20,000 artists thatwe're slowly working through and

(28:05):
bringing on

Ronjini Joshua (28:08):
Okay, I can't remember if I asked this
question, excuse me. I can't Ifeel like I did. But I can't
remember. How long does it taketo make this?

Chris Piazza (28:16):
I can't tell you 10 years of experience?

Ronjini Joshua (28:22):
And 20 pounds of gold? Yeah.

Chris Piazza (28:26):
You know, honestly, these are these you
can make probably all depends onthe artist, right? Yeah, some
artists can do about 100. Somepeople can do up to 200 in a
day, okay. And but the materialcosts on these are, you know,
about 15 cents a unit. Sothey're looking at, you know,

(28:46):
$30 in material. So Right. Atthis type of a product, the
margins for them are kind ofthing, so they like to do a lot
of them.

Ronjini Joshua (28:56):
So, um, do you have a question?

Ben Michaels (28:59):
Well, I was just gonna ask. So we know it's all
glass. And we know that thatpersonal custom, but like, are
these so the logo part itself?
So like these particular onesout here? Is that something
that's like mass produces it? Oris that still glass? Is that
still part of the art?

Ronjini Joshua (29:16):
I think it's he said screen printing.

Chris Piazza (29:17):
So it's, so that's actually a ceramic decal, so
it's actually ceramic ink. Oh,and we have to have to the pipe
is done. We then put the decalby hand onto the pipe, and then
it has to dry and we bake it ina kiln at 1200 degrees. And that
actually melds with the glass.
And so this is actuallyceramics. I'll do it for the

(29:40):
camera. You can't scratch thisoff. When you smoke it, it is
not a sticker. So it's not goingto smolder. There are some
people that are putting theseout with a sticker. And I mean,
it's just a shame vinyl sticker.
Yeah. And what is the later donew vinyl sticker nowadays?
Yeah, yeah, you don't smoke now.
Do that.

Ronjini Joshua (30:02):
Exactly. Very smart.

Chris Piazza (30:06):
It's just a shame some people what they're doing
what they're getting, like whatthey're trying to do here. It's
just it's, it's, you know, it'sall right. Yeah. All right,
exactly.

Ben Michaels (30:13):
Yeah. I've gone through a lot of children's and
some of them like, nothing wason that shouldn't be smoking. I
was like asking like, I mean,maybe. So that sounds like it's
like a something maybe the otherpeople cut corners on how to
actually adds a lot of value,you know, to what you

Chris Piazza (30:28):
appreciate.
Appreciate that. Yeah, we arenot gonna we're not going to cut
any corners. We started in themedical market. Yeah. And that's
what we are trying to focus on.
We want it to be medical grade.
I mean, you know, I would liketo there's an association out
there that is talking abouthaving standards for different
parts of the industry. And I'mproposing right now to have a
smoking device standard for theindustry. And we don't have

(30:52):
that. Yeah, nobody's thinkingabout this right now. Right. And
so that's what we that's ourmain thing is, our main thing is
safety and health, and also theartists. And if we can, you
know, make something in betweenthere. That'd be great. Just
another good thing. Yeah,exactly. Exactly.

Ronjini Joshua (31:11):
Yeah. So is there. Is there anything we
didn't touch on that you mightwant to talk about?

Chris Piazza (31:15):
You know, I don't think so. I think we did a
wonderful job on Yeah, I

Ronjini Joshua (31:18):
mean, obviously, your family thank you so much
for joining us. These areawesome. We're gonna do a
giveaway. So if you're watchingthis on YouTube, look at our
Instagram and if you'relistening to this, then also
look at our Instagram. But we'lldefinitely do a giveaway of

(31:39):
gays. These are pretty cool. Wehave a couple of you can do a
few just a few. Yeah. So we'llwe'll get them out to you guys.
Thank you so much. Cool.

Chris Piazza (31:46):
Awesome. Thank you really appreciate the
opportunity.

Ronjini Joshua (31:49):
The Green Room podcast is brought to life
by green seed PR, cannabis greentech focus PR agency, and a
dedicated production team ofeditors mixers and show
Booker's. A huge thank you tothe vessel team for providing
their studio for recording.
Don't forget to subscribe andshare the green room podcast
with friends and family. Thatway you'll never miss an episode

(32:11):
and we keep the lights on. Ifyou're feeling extra generous,
please leave us a review on yourfavorite podcast listening
platform. You can also find uson Instagram at Green TPR
answered live video versions ofall of our podcasts on YouTube.
Would you like to be on theguest on the show? Or do you
have a great guest referral.
Awesome to meet your guests atGreen cpr.com/haven Green Hey,
thanks for listening and be well
Advertise With Us

Popular Podcasts

Bookmarked by Reese's Book Club

Bookmarked by Reese's Book Club

Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.