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March 15, 2021 51 min

Today's episode is a conversation with Virginia Cinquemani.

Virginia is the founder and director of Green Gorilla Consultants, a unique training and coaching company focusing exclusively on empowering sustainability professionals to become the most confident and assertive version of themselves, and to successfully accomplish their sustainability projects even when their stakeholders think sustainability is a waste of time and money!

Virginia is a qualified architect, project manager and BREEAM AP, with a life long passion for sustainability.

She is the author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World, a practical guide for those that have a passion for sustainability but cannot make an impact.

In this episode Virginia shares advice for anyone who is trying to integrate sustainability into their work and projects but is coming up against barriers. So whether you are just starting out on your sustainability journey or you're an experienced professional, this episode is relevant for you.

Virginia explains how we can better communicate about sustainability, and how we can sell sustainable solutions to clients by appealing to their needs and concerns. This episode is all about the soft skills that we a professionals need every day beyond technical knowledge.

She also gives advice for urbanists who don't necessarily have a sustainability background but who want to bring sustainability into their work. The key message is: just get started, no matter how small or imperfect your first steps are, just get started because we need everyone working towards this.

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