May 16, 2025 • 37 mins
The entrepreneurial journey often feels like a high-wire balancing act. You're juggling business demands, financial pressures, and family relationships – all while trying to maintain your sanity and spiritual health. But what happens when these priorities clash?
In this deeply authentic conversation, we tackle one of the most common struggles faced by business owners: finding harmony between family obligations and entrepreneurial ambitions. We share personal experiences of times when work took precedence over relationships, and the practical strategies we've developed to reestablish healthy priorities. You'll discover why scheduling family time with the same intentionality as business meetings can transform both areas of your life.
Beyond time management, we explore the biblical framework for business success that applies regardless of your faith background. These universal principles operate like gravity – they work whether you acknowledge them or not. Through the story of a widow in financial crisis who received divine business instructions, we illustrate how God's provision often comes through our active participation rather than passive waiting.
Perhaps most surprisingly, we unpack why understanding customer pain points dramatically outperforms focusing on product features. Using the example of a car salesman enthusiastically describing leather seats while missing the fundamental requirement for eight passenger seats, we demonstrate why deeply understanding customer needs transforms business effectiveness. People make purchasing decisions based on pain relief far more often than pleasure or convenience.
Whether you're a seasoned entrepreneur or just starting your business journey, this conversation offers practical wisdom for building an enterprise that creates lasting impact while honoring your most important relationships. Subscribe now and join our community of purpose-driven entrepreneurs who are committed to building businesses that matter.
🎧 Subscribe & Follow the Journey:
- 📲 Instagram: @thedillonsmith
- 📲 TikTok: @thedillonsmithshow
- 📲 YouTube: @thedillonsmith
🔥 Connect & Join The Community: https://thekingdomgrind.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the grind, everybody.
Man, we are going strong.
This has just been so much fun.
Look forward to this every week, um.
Welcome back, martin.
Speaker 2 (00:10):
Hey, thanks, I'm excited too, so super awesome.
Speaker 1 (00:13):
Yeah, uh, what's kind of been going on in your world.
How's your week been?
Speaker 2 (00:18):
We've been good, uh, busy.
Um, always stay busy with,obviously, with work, and you
know we have a businessnetworking group that we do
every Monday, so that's super,super cool.
And tomorrow I'm going to breakaway a little bit and get a
little golfing, so that'll befun definitely something I need
(00:46):
to start working back into myroutine, for sure.
Speaker 1 (00:47):
Um, speaking of routine kind of brings me on a
topic that I actually wanted totalk about today, which was
family and business.
Um, one thing that I've alwayskind of struggled with, um, as
far as, like, managing familyand businesses, sometimes I get
one sided towards the businessor work and lose sight of, you
know, actually, our one of ourfirst ministries, which is our
(01:08):
family, and so over the yearsI've gotten better and better
and it's something that I'mcontinually still trying to work
on, and you know, I've realized, like, having a family, they
are priority over the business,like know it's god, and then
your wife, then your kids andthen everything else falls
(01:30):
underneath of that.
But sometimes, you know, we getin the day-to-day and I know
there's so many people out therethat go through this and you
get in the thick of the weedsand man, I gotta get this
figured out.
I got and I've got this billcoming up and we just get caught
up and I feel like a lot of itis like an attack from the enemy
of like here's all these thingsgoing on, let's get you
(01:52):
scrambled in all these differentdirections and then you lose
sight of where God's actuallycalled you to minister to.
So that's something that I'mcurrently still working on of
like, hey, I need to make familytime as well.
You know, I need to try andshut it off by a certain time or
um, whatever the case may be.
And I just think there's somany people out there that kind
of go through the same thing andjust kind of wanted to see what
(02:14):
your thoughts were on that andif you kind of deal with that
and kind of how you handle that.
Just talk about that, I guess.
Speaker 2 (02:23):
Yeah, actually that's definitely a tricky and a
touchy subject because I thinkwe all go through it.
I would say I have a little bitdifferent take on it, like a
visual, and I'm going to kind ofshare that Because, again,
anyone that's doing business,it's you know, it's, it's a
(02:45):
grind, it's not easy.
If it was, everyone would do it.
So it's about, like, you know,rolling up the sleeves and, you
know, doing everything youphysically got to do to be able
to, you know, build a day by day, by day by day.
But I the the the thing we haveon it, like as an example, when,
when we started, you know, Ialways look at why you started
(03:05):
it and you'll hear me say it allthe time to people hey, what's
your why?
So what was the reason why youstarted what you're doing, what
you're doing?
If it was strictly to, you know, make money and have a better
life, I mean, yeah, I guess youcould do that.
I wouldn't recommend anyone dothat, you know.
So for us, you know, we satdown and we're like, hey, this
(03:26):
is what we're looking toaccomplish, this is what we want
to do.
We want to literally takeground for the kingdom.
We want to build generationalwealth where we can literally
give it to our children and ourgrandchildren, our
great-grandchildren.
We don't have those yet, but youknow what I mean, and we want
them to be able to be in a muchdifferent position and situation
than how we are.
(03:46):
So I think by doing that withmyself and my wife, it allowed
us to look at it from adifferent angle.
Like, hey, we're co-builders inthis, and when I'm grinding,
she's grinding, so we're in thistogether.
And I think it alleviates a lotof the hey, you don't spend
time with me or you're not,whatever the case is.
So I think having alleviates alot of the hey, you don't spend
time with me or you're not,whatever the case is.
(04:06):
So I think having thatperspective helps.
But also, with that being said,you definitely can't just
neglect your wife.
And I'm going to give you anexample that one time I was, not
long ago, I was golfing with agentleman that I hold in high
esteem.
He's a brilliant businessman,he has multiple companies that
make well over seven figures ayear and he's a brilliant,
(04:29):
brilliant man.
And I remember he took me out.
Literally I got to golf onTrump's golf course with him and
he's a member there and hegolfs there like four days a
week, but I remember he likedriving.
I don't remember the whole.
But I remember he was sayinghey, martin, you know I want to
give you a little advice.
And I said, yeah, for sure, youknow, soak it up, give it to me
.
And he basically said you know,with my wife, you know, one
(04:50):
week out of the month, you know,I, I don't work, so we fly,
we're at a different country,we're doing whatever.
Now, mind you, we all aren't inthat type of position where we
could just take a week off andgo fly to another country.
But his point was well taken.
It was listen, you got toprioritize and you got to get
(05:11):
away, even if it's a day, evenif it's a weekend, even if it's
a couple of days during the week, every single month you got to
make that time, you got to getaway, you got to take it away.
And then, on top of that, ontop of getting all this advice
from him, he was like hey,sometimes my best ideas have
come when I was away, not eventhinking about business.
So he said you know, you got todo that.
And you know, I felt like theLord spoke through him in that
(05:32):
situation where, you know, eventhough we are, my wife and I are
on the same page and we'rebuilding something together.
We're still in the flesh.
You know what I mean.
So I think it's super, superimportant to make sure that you
are breaking away and spendingsome of that one-on-one time
with your wife.
Speaker 1 (05:49):
Yeah, for sure I got a lot of stuff kind of going
through my head on all of that,because I 100% agree.
I mean, last week I was talkingabout you know, sometimes
there's days where you have toput in 18 hours a day.
It's just the reality of, youknow, running a business.
It's not like, oh, I'm onlygoing to work three days today.
There might be days where youdo that, but there are going to
(06:10):
be days where it's 18 hours aday.
And I think one thing I'vereally been learning too I've
been watching a lot of like DanMartell and just being more
intentional with time.
You know, like you can stillproduce a lot if you structure
your time correctly, and so I'vejust been taking a deep look
into my calendar andprioritizing certain tasks
(06:32):
throughout the day, even if it'schecking emails, if it's
checking whatever the case maybe, putting it into the calendar
to be intentional with thattime.
And like he even makesintentional time with his family
, like on Tuesdays.
We're gonna do this onThursdays, and I was like man
that's.
You get so stuck in the weedsthat you like man, it's so
simple, but it like makes somuch sense like just being
(06:55):
intentional with your time.
Yeah, you know, if you do wantto take a trip once, a once a
month plan for that, okay, I'mgonna be hustling for the three
weeks out of the four that wehave, and I think that's kind of
where the communication comesinto, with your wife of like,
hey, I'm going to be grindingfor the next three weeks so we
can have this one week, yeah,and so that might be 18 hour
(07:17):
days, it might mean 12 hour days, I don't.
Whatever the case may be, butyou know, I'm going to have to
put in this time so we can havethat time Right.
So, um, I just think beingintentional with your time, um,
and how you spend it because,yeah, a business isn't going to
run by itself Like you have toput in a time and I think that's
the misconception that peoplehave sometimes when they're
(07:38):
starting a business is like, ohman, I got all this time now.
It's like if you were lookingto work less than a nine to five
, you probably shouldn't havegotten into business and that's
just the reality of it, Causeyou're to me and what I've found
and what I've listened to someof the top entrepreneurs is like
it's going to take a lot morework than a nine to five is
going to take.
Speaker 2 (07:59):
So, yeah, I, I, I think I would probably two
things on that, which is ironybecause I got an email today
from Dan and I was, and it was aproduct that he was selling,
and you know I love his stuffand you know I think it's great
to obviously, you know, havegreat mentors.
But it reminded me of actuallyone of my mentors last.
(08:19):
And, tom, if you're watchingthis about you, I remember you
submit to me every single Mondayand he was a gentleman that
used to make $50 million a year.
Brilliant man, probably one ofthe most brilliant
business-minded men I've evermet.
But I'll never forget one day.
He said Martin, everything I dois in my calendar.
He says, even my dates with mywife are in my calendar.
If it's not in my calendar, Idon't do it.
(08:41):
And I said are you serious?
He pulled his calendar out.
He literally showed me from hisphone and he showed me even his
scheduled dates with his wife.
It was all on his calendar.
And I and, and, and you canlook at it like maybe that's
obsessive or whatever the caseis, but he had a rule that it
was on his calendar and if itwasn't on his calendar he was
not doing it and I think one andnot only allowed him to be uber
(09:02):
intentional, but allowed himnot to ever be stuck in the
weeds.
So I really appreciated that.
I appreciated that piece and asfar as the you know, I know
sometimes dealing with peopleare like well, why would I want
to work?
You know I work, you know eighthours a day.
Why do I want to work?
I get that whole concept.
People do that.
The difference is what you'reworking for.
Right One is what you'reworking for.
(09:26):
Right One is working for justyour day-to-day.
You're working for and I'm notmeaning to offend, I'm just
calling it how it is rightYou're working for your
day-to-day, you know you're,you're putting food on the table
and you're doing that.
You know what I mean.
Normally, when you're anentrepreneur, you're just
thinking differently and you'rethinking bigger.
And I'm not saying like I'm nottrying to be above or whatever
the case is, but my wife and Ihave come to the point where you
know we are in alignment, wherewe want to build something
(09:48):
that's so big that it doesn'tstop and it goes on from
generational, from generation togeneration to generation.
And I believe it's biblical.
God's called us to leave aninheritance, not just to our
children, but our children'schildren.
So it's about more than just us, and that's why, if we have to
do an 18 hour day, it's okay,because the goal is this and not
(10:10):
just this.
Speaker 1 (10:12):
Yeah, and I think that's one area where Crystal
and I are blessed as well islike we do work together.
Yeah, so we do have thatblessing to where maybe some
people don't have that, you know, blessing to be able to work
with their spouse or whatever.
So that could be a little bitmore challenging as far as time
goes.
But yeah, I think just beingintentional.
(10:33):
And another thing he wastalking about was like tasks
stacking.
So like why not knock outmultiple tasks while doing
something?
Right out multiple tasks whiledoing something right?
So like for him, if he's havingto travel to, say, houston,
he's taking meetings on the like, he'll pay for the people to
come on the plane with him, takemeetings on the plane while
he's going to an event inhouston.
(10:54):
So he's like stacking taskswithin a certain time frame and
I'm like it's, it's genius ifyou actually think about it and
it's like where can we look onour calendar where we can stack
tasks together and get moreproduction out of our day,
rather than like feeling like wewent through the whole day and
got nothing done?
Yeah, so I just thought thatwas very cool, yeah, yeah.
(11:16):
So that kind of leads me intomy.
My next question of like do youbelieve business owners can
hinder the progression of theirbusiness?
Speaker 2 (11:28):
Yeah, 100% Right.
Great question, yeah, I do.
Now, if I were to put adisclaimer, I put a disclaimer
that, again, business is noteasy and you're going to go
through and it's going to taketime and the most important
piece is the development thathappens on you during that time,
and that's a whole other deal,right, but there's a big piece
(11:50):
on that because you have to bedeveloped to be able to be that
person that can handle it.
It's opposite, right?
Like, as an example, if I say,hey, I want to be a millionaire,
a lot of times people are likeI just want to be a millionaire.
But the thought process youshould have counter-cultural is
(12:14):
hey, I want to be that guy thatmade the million dollars, that
guy, the knowledge in his head,what he's learned.
I want to be that guy.
You know what I mean.
So you're focused on that andnot the million dollars.
I don't know if that makessense, but that's what I always
think of.
So, when you look at business,yeah, I think a lot of times,
like you know, we can have greatintentions, but, again, if
we're, if we're not doingcertain things, business is
(12:35):
going to be hindered, and Idon't care if we're talking
somebody who is a Christian andsomebody who's not a Christian.
I think a lot of times,especially as Christian or as
Christian business owners, wethink to ourself like, oh yeah,
well, god's got us, well, goddoes got you, but God laid rules
down that are in place and youhave to abide by those rules.
Think about Jesus, right?
The son of God came down andhad to live within the rules
(12:59):
that he created.
He wasn't excluded from thoserules, right?
So if he's not excluded fromthose rules, neither are we.
So I think a lot of times, likewe have to look at that, and
I'm going to give you an examplefrom the Word.
So I want to say I think it'sin to test my knowledge, right,
I think it's 2 Kings, right?
(13:19):
So there's a story where youhave a widow and she had two
kids and her husband was in,like I like to say, you know,
the University of Phoenix, hewas in the University of, like
you know, profit school and herhusband was a godly man and he
died.
Now, obviously, there's nomoney coming in.
They had debt, and the way itworked back then is, if you owe
(13:44):
people money, then they couldcome and take your children and
then, basically, those kidswould have to work that off,
right?
So in this case she goes to oneof the prophets and she's like
hey, my husband died.
He was uh, you know, he was he.
He loved the Lord.
And now the you know, thecollectors are at the door and
they're going to take my kids.
You know, what do I do now?
(14:06):
Normally you'd be like, oh,let's set, let's, let's set up a
go fund me and let's give you alittle money and we'll raise
money at the church and we'll doall this stuff.
Like, ultimately that's what wewould do, right?
But in this case that's notwhat he said.
He didn't say oh, I'm going togive you a money.
What was his response?
What do you got in your house?
And she's like I don't haveanything in my house, right,
(14:26):
except for you know a littlething of oil.
And he says, no, this is whatyou're going to do, right?
So at that time he's like hey,go to your neighbors, borrow
vases uh, as many as you canbring them back, fill them up
with oil and then go and sell.
And then here's where it getsinteresting that you may pay off
your debt and live with therest.
So then she goes and she hasher kids go out and they go,
(14:51):
probably to the neighbors, andthey probably gather up as many
as they can.
They came back and this iswhere the partnership with God
is.
So if she didn't do those thingsthat she was told to do, right,
those kids would have been likeenslaved and had to work that
off.
There's no way around that.
So we could say, well, godwould never let that happen.
There's free will.
So.
(15:11):
But the bottom line issomething.
The answer was there.
She just didn't see it.
She needed somebody else toshow her.
Here's what the solution is Now.
She took action and she wasobedient and because of that
things worked out right.
But ultimately we know thestory that they filled the vases
with oil, and as many vases asshe had.
(15:32):
She filled the oil.
Then it stopped and then theywere to go sell the oil, which
are the vases with oil whichthey probably sold them to the
people they borrowed them from.
But the thing about it, whenyou look at the situation, they
didn't give her money.
They gave her a business andshe went out and did it.
Now there was that fine line inthe sand where, if she didn't do
(15:52):
anything, this was going to bethe outcome, but because she did
what she was supposed to do, itworked out for her.
And I think business andanything whether you're talking
about business or you're talkingabout nonprofit or it doesn't
matter what you're talking aboutI always say, if it's not
working out for you, there's achance that you're looking at it
(16:12):
wrong and you're doingsomething you shouldn't be doing
or you're not doing what you'resupposed to be doing.
You know so.
I 100% believe that that canhappen to us, because it
literally happened to the widow.
Does that make sense?
Yeah, so basically, itliterally happened to the widow,
does that?
Speaker 1 (16:26):
make sense, yeah.
So basically it could keep yourbusiness small.
Speaker 2 (16:29):
A hundred percent.
Yeah, a hundred percent.
Speaker 1 (16:32):
Yeah for sure.
No, that makes a lot more sense.
That was just something that Ikind of wanted your thought
process on, because I think itgoes back to what we've talked
about before of like you have tomove your feet in order for God
to move.
It's like I think so many timesand as Christians we can be
like like you said, like oh,god's got me, god's going to
(16:52):
move, god's going to do this.
It's like, yeah, god can do allthose things If you choose to
follow the steps he's laid infront of you.
Speaker 2 (17:01):
Yeah, I mean, honestly, this might be harsh,
but it's really laziness, right?
So instead of me doing what I'msupposed to do, I could just
not do it and be lazy about itand say God's going to take care
of it.
Now, could he Sure he could.
He's God, he could do whateverhe wants to do, but ultimately
he created a framework that weall have to operate in and as
(17:22):
long as we operate within thatframework and we're touching on
the principles that he created,you're going to have success,
which is why I call them successprinciples.
If you're not operating inthose principles, you're not
going to have success and yearafter year after year, you're
going to be in the same spot asyou always were.
Nothing's going to change.
It's like, as an example, thatgentleman I was telling you
about made 50 million dollars ayear.
(17:42):
He's not a believer, but guesswhat?
The principles that principlesthat he puts and uses in his
business are biblical.
So God's, out of respect to ourpersons, right.
So it doesn't matter what youbelieve.
If you do the framework that hecreated, you will have success
in whatever that model is.
So that's the part I reallylike and I get excited about.
(18:03):
I do, but ultimately we're allaccountable and we are.
And God's like hey, I want topartner with you, but you're not
doing what it is you'resupposed to do.
And I'm going to give one lastexample on this.
So if you go to Luke, I believeit's Luke 19.
It's a great which.
This story is a couple times,but the story where the nobleman
went off to receive the kingdom, he but you know the story of
(18:24):
where the nobleman went off toreceive the kingdom.
He called 10 of his servants.
He gave them all a pound and hesaid do business till I come.
I love this verse.
And then, basically, he goesoff, receives the kingdom, comes
back, calls his servants, buthe only called three of them,
which is interesting.
So it tells me, what did theseven do?
Maybe just blew the money,right.
(18:46):
But the first one he called andhe said what did you do with it?
And he says you know, I tookone and I turned it into 10.
He 10X'd it and what happened?
The Lord said well done, thygood and faithful servant.
Because you 10X'd it, I'm goingto put you over 10 cities,
right.
And then the second came andthe second similar said hey, I
turned one in the five, lord.
And he says well done that,good and faithful servant.
(19:06):
Because you turned one in thefive, I'm going to place you
over five cities for influence.
And then we know the third one.
The third one didn't doanything with it.
He buried it, he hid it, he madeexcuses.
You know what I mean.
And it was interesting becausethe Lord said you wicked and
lazy servant.
Now here's where it gets alittle interesting for me,
because I try to dive into thisOne.
(19:30):
It teaches me that you could bea believer and still be wicked
and lazy, Right?
And secondly, you had twopeople that truly were willing
in the story.
One was only able to do 10times and one was willing to do
five times.
Well, how can that be whenthey're both willing?
You know what I mean?
Yeah, so it's just interesting.
(19:52):
I believe that it's capacity,right.
One had more capacity so he wasable to earn more with what he
had, but that expanding yourcapacity comes from you being
obedient and doing those thingsin a proper way.
So you're learning thoselessons, you're learning those
foundations, those successfoundations, those principles,
and then now you're at acapacity to be able to take
(20:12):
whatever you can and multiplygreatly and truthfully.
As a believer, Dylan, we arecalled that whatever thy hand
touches, we're to multiplyeverything.
Speaker 1 (20:23):
Yeah, no, and I think this goes back to learning I
think we've talked about this alittle bit in previous episodes
but just always being willing tolearn, to grow your capacity,
because I think so many times wecan get in this place of
comfort, comfortability, wherewe just stop learning and it's
like we know it all.
And it's like the moment youstart thinking that you know it
(20:45):
all is the moment that you lost.
Because I think, as believers,we should always be learning,
like we are always in our wordand like we're always learning
the word.
The same thing goes for thebusiness.
It was like how can I createthis funnel better?
How can I make this websitebetter?
How can I do my marketingbetter?
How can I make the clientexperience better?
Like there's always things thatwe can be improving, and I
(21:06):
think that's a key lesson fromthat story as well.
Like, in order to grow thatcapacity, we have to be able to
learn.
Just like learning from DanMartell scheduling out my days.
I wasn't doing that before, butuntil I decided to you know,
check in and start learning, Iwould have never even thought of
(21:28):
that.
So I think it's like the senseof like not knowing it all, even
us on a podcast, like we don'tknow it all, like we're always
learning.
So just staying in this mindsetof always learning, yeah, that
kind of brings me to a kind oftidbit that I want to share with
people today and kind of justblew my mind today, when we are
(21:49):
sitting here working and you'vekind of said this previously of
like the thing is not always thething.
Today we are going through someof our funnels and things like
that, and I had come up with thestory of like going and buying
a car, come up with the story oflike going and buying a car,
(22:10):
and when my wife and I weregoing to go buy a car, salesmen
are trying to sell us on allthese bells and whistles.
Oh, it's got the leather seats,it's got, um, heated seats,
it's got this, it's got that,and they listed off all these
things.
And then they come to me andlike how's that sound?
It all sounds great, but doesit have eight seats?
(22:33):
Nope, it's got pilot seats.
So you just wasted all yourtime listing off all these
features when, at the end of theday, what I really needed was
the eight seats.
So, even if that means it's alittle, you get a base model or
a little lesser of a model,because those are the ones with
a bench seat in the middle.
That is what I need.
(22:54):
It's not always about all thefeatures, and I think a lot of
times, as business owners, wecan always be so locked into the
features and like what we'reoffering people and it's like
that's, that's not what theyneed.
Like, yeah, we gotta touchtheir pain, like where are they
struggling?
And you know, like, are theystruggling paycheck to paycheck?
(23:16):
Are they, um, living day to day?
Are they homeless?
Are they where?
Are they?
Like, what is their pain?
That's where, as businessowners, we have to meet them.
And I think of, like the salonright, somebody got their hair
butchered at another shop.
They're coming to get it fixed.
That's a pain for them.
Oh, I don't like the grays inmy hair.
(23:37):
They come and get it colored.
That's a pain for them.
Like, people buy on pain andwhat they're struggling with and
not on features.
And so I thought that was areally cool story and I don't
know if you have anything onthat, but it was just something
really awesome that I just puttogether this morning and I
don't know it was good.
Speaker 2 (23:58):
It is true.
I don't know what thepercentage is, but I know that
if you took a look at it from100% scale, I'm going to
probably say 95% of peoplepurchase based on pain compared
to pleasure.
Right, pain is what lasts,right, pleasure is, you know?
Yeah, I want it, but how bad doyou want it?
Whereas if you have painattached to it, god forbid,
somebody got cancer.
(24:18):
They had a month to live.
Right, they're going to dowhatever they can.
Right, they're going to.
They're going to have acompletely different like
outlook over the next 30 daysthan they would have before.
Speaker 1 (24:29):
Yeah.
Speaker 2 (24:29):
So pain always moves the needle 100%.
It was interesting when youwere talking about the, the, the
, you know the salesman, thoughI was even thinking to myself
here's a great example thatsomebody taught him, because he
has a sales manager and a salesmanager is probably learning
from the GM.
So you have these lids that arepassed down of like hey, let's,
(24:52):
let's, let's sell by goingthrough all the features and
then truly, what he should havedid was, you know, find out like
hey what do you?
need.
What is it that you need?
What is it that you're lookingfor?
You know, and I try to getreally, I feel like I do that
well, but, with that still beingsaid, you always want to get
better.
But I want to, like when I'mtalking with somebody, somebody
that just comes into ourbusiness, you know, I want to
know from the very beginning no,what do you want?
(25:13):
What are you looking at?
And most of the time they'regoing to just give you a little
bit, right, well, this is what Iwant.
No, no, no, no, no, no, we'regoing to think about this.
What is the goal?
You know, cause if they're like, oh, I just want to make a
hundred grand, you know well, isthe goal just to make a hundred
grand?
I remember having a young guy atone time Jimmy, I'll never
forget, you know, young, youngkid, you know, and I'm like, and
(25:35):
he's, I'm like, jimmy, what'syour goal?
And I could see his mind justthinking like he's thinking, you
know, and I'm like, he's like,ah, you know, I think he said
you know, I want to make ahundred grand.
And first of all I was likeokay, I'm thinking he's never
made probably close to a hundredgrand.
So I said you know, jimmy, I'mgoing to stretch a permission to
stretch you.
And you know, he said yeah, andI said I want you to write down
(25:58):
a hundred grand.
He wrote it down, cross it out.
I want you to double it, andnormally I would probably go
bigger, but there's a point tothis.
And he wrote down I go whatdoes that say?
He said 200 grand.
I said, well, why don't you make200 grand?
And you could see him likethere's no way.
Well, if you could figure outhow to get to a hundred, you
could figure out how to get 200.
If you figure out how to get totwo, you figure out how to get
(26:19):
to five.
Right, but it's just likelearning.
What does that person want?
And sometimes they don't evenknow by helping them get there.
Now let's say, dylan, you wereless responsible and you came in
and you're like hey, I reallylike this, I really like the
leather seats and it's gotheated seats, man, I'm really
(26:42):
liking that.
But if I'm a good salesman I'dbe like hey, dylan, how many
kids do you have?
Speaker 1 (26:47):
Yeah, I was going to say just real quick yeah, no go.
I say this because the firstquestion he asks is what is it
that you're looking for?
And I said a family car.
His next question should havebeen oh, how many kids.
Speaker 2 (27:01):
He never asked 100%.
Speaker 1 (27:03):
He started going into the features, it's like you
missed the whole point.
Yeah, and that's where you haveto dig deeper.
So yeah, keep going.
Speaker 2 (27:10):
I know it's a good.
It's a good, it's a goodlearning lesson, because you
know, finding out like, let'sreally find out like.
What is it all about?
Like what in your case?
What is it that you want?
What is it that you need you?
Know what I mean, and then byknowing that now it allows me to
be able to know what angle Ican come from.
Same with Jimmy hey, let me findout, Let me.
Jimmy's probably never evenstopped to think about it.
(27:31):
So now, all of a sudden, I geta Jimmy where he's like hey, I'd
like to be able to make 200grand, Martin.
Or he called me coach, butcoach Martin.
So I tell him hey, Jimmy, whodo you have to be to be the guy
that makes 200 grand every year?
Because that's what we're goingto focus on, not focus on the
money.
You know what I mean.
So I think a lot of people getthat part right.
(27:52):
Obviously, the young salesmanor the car salesman that you
talk to, he had that part wrong,and I think most people get it
wrong.
You know what I mean.
Instead of like you know, no,let's find out like, what is it
that this person is trying toaccomplish?
What is it this person actuallyreally needs?
And even if they don't know it,let's stop and talk about that.
Speaker 1 (28:13):
You know what I mean.
So, yeah, no, I hear it all thetime in business and I think
even when we first started thesalon, it was like you're so in
the day to day of things thatyou start thinking that the
business needs something that itdoesn't necessarily need.
And I think that's where a lotof business owners miss it of
like, oh, we need to do this.
And it's like, are you, are yousure you need to do that?
(28:34):
Like, maybe we just need totest it and like, test it for a
couple of weeks, test it for amonth and see if that's actually
what the clients are needing.
And once I started to learn tojust start testing things and,
um, you know, putting thingstogether and seeing what
marketing worked or, um, whatkind of experiences during the
(28:55):
client experience was working,and starting to put piecing
things together is when Istarted figuring out things.
But when we get so focused onlike, no, this is the thing it's
like no it's probably.
if you think it's the thing,it's probably not the thing, and
I learned that the hard way aswell.
So, yeah, no, that's great.
How about you during the week?
Has anything come up duringyour week or anything come to
(29:17):
your mind during the week thatyou want to?
Speaker 2 (29:20):
share, yeah.
So before we go to that, I wantto share real quick, because I
think that's gold and I think alot of people miss that point.
Right, so you know you.
You understand every singleperson.
You only know what you know.
And if you're a hundred percenthappy with where you are, what
you're doing, what you're makingthe whole nine yards, then cool
, like just check out and you'regood to go.
(29:42):
But I'm going to tell youthere's nobody that's going to
say that, right, you're good togo.
But I'm going to tell youthere's nobody that's going to
say that, right, even peoplethat are, you know, way higher
level, they're still, they wantto be at another high.
That's why they are where theyare.
Right, they don't.
They're not cool with average.
But when you made a point like Ithere's a term that I, long
time ago, I learned and I useall the time is whatever you
track and measure, you canimprove.
(30:02):
But if you don't track it oryou don't measure it, how are
you going to know if you need toimprove it or not?
So when you, you said that thatthat was super, super wise,
because whatever it, whateveryou fill in the blank, right,
even if it was like losingweight.
Your buddy's like, oh, I'mgoing to do this.
You're like, oh, no, this works.
Okay, you do.
You do it for a month.
(30:23):
I'm going to do this for amonth.
We're going to track it, we'regoing to measure it and we're
going to see what works better.
Right, because when you startdoing that, when you track it
and then when you measure it,you're able to make adjustments.
That's why we say whatever youtrack and measure, you can
improve, but if you don't, youcan't.
So when you were talking aboutthat, man, that is a 100%, 100
(30:47):
requirement.
So I'm going to encourage you.
If there's any business ownersout there right now maybe you're
a new business owner you're notdoing that everything you do,
you have to track.
You have to because otherwiseyou're just like, like imagine
making a soup and you'rethrowing stuff in there and then
finally you're like, oh man,it's perfect.
(31:08):
Well, like, how do I know whatwas in there?
How am I going to do that again?
Like, how much of this was in,how much of that same concept?
So you got to track it all.
So I I just wanted to sharethat.
I thought that was cool that yousaid to them um, you know, as
far as for for me, for the work,um, you know, I, I love it, I
love the, I love to be able, Ilove the process of being able
(31:29):
to go in and help men and womenin business and be able to truly
build something special.
Like I tell our people all thetime.
I say this, and some of themprobably don't even have
children, but it doesn't matter,I don't ask them, I just say it
.
But I always tell them here.
This is my goal.
My goal is that I want them tobe, I want to help them build a
business so big that whenthey're done, they can pass it
(31:51):
to their children and allow themoney to keep flowing.
And I'm a big believer thatGod's called us to leave, like I
said, an inheritance to ourchildren's children.
I think he said that for areason.
So you know, we can, we allleave something to our kids, but
a lot of times it never makesit to the next generation.
So it needs to take trueintention for that to happen and
(32:12):
I think obviously God knew that.
That's why he phrased it thatparticular way.
But you know, I look at it asit's an opportunity to be able
to help people and truly changegenerational wealth.
But on top of all that, it's anopportunity to be able to
influence people for the kingdomwhile you're there.
(32:32):
So when people come in, they'regoing to know soon that I'm a
believer and they're going toknow it.
And in the training and they'regoing to learn principles from
the Lord and I'm going to tellthem that it's a biblical
principle, so they're going tolearn these things.
And and I'm going to tell themthat it's a biblical principle,
so they're going to learn thesethings.
And it's having a environmentnow that we get to create, that
we get to influence.
(32:53):
And now go all the way backreal quick when you go to the
Luke 19, where the person thathad 10 was to be put over 10
cities to influence you.
Your business is a city thatyou get to influence and impact
everybody that's underneath you,from your clients to your
employees, all the way acrossthe board.
So I I just say I, I love thatopportunity.
(33:15):
I want to be the guy that takesadvantage.
I believe that I am and, um, ifyou haven't ever thought of it
that way, I want you to chew onit and uh and start doing the
same thing, because we get theopportunity to influence these
people in a mighty way.
Speaker 1 (33:29):
And that is so good.
That's gold right there too,and that's literally what we've
done with the salon and we woulddo across any locations we have
.
We have a prayer wall, we haveChristian music playing, we have
the whole nine.
We have Proverbs and Psalms atthe waiting area the whole nine.
We have Proverbs and Psalms atthe waiting area.
And it's like sometimes I'll besitting in the back office and
(33:51):
people will be getting theirhair washed out in the shampoo
bowls and just hearing theconversations is just amazing to
hear.
You know we'll have people comeback there.
Man, is this a Christianbusiness?
Oh, wow, you guys have a prayerwall Like these things matter,
like we can use business forGod's kingdom.
It's not always a nonprofit,it's not always a church, and
(34:14):
just because you have anonprofit doesn't mean that it's
not a business.
It's just a not for profit.
But you're still making.
You still have to make money tooperate, right, but and then
just hearing people have peace,like they're like man, it's just
so peaceful in here, like themusic and just how everything is
.
That in itself is rewardingthat, knowing that people are
(34:35):
being touched and hearing godthrough the salon.
Even so, I don't think itreally is dictated by which
business you're in.
You can still spread the loveof God and God's word through
any avenue.
Speaker 2 (34:49):
Yeah, I would say that I think that we're called
to right.
So, like you know, two groupsthat you brought up was
nonprofit and church.
You know, and trust me, Iremember being on a pretty
heated conversation with agentleman once.
We had a nonprofit for I wantto say 15 minutes and we kind of
had this nice little back andforth battle and basically I
look at it, we have a nonprofitfor I want to say 15 minutes and
we kind of had this nice littleback and forth battle and
basically I, I look at it, wehave a nonprofit.
(35:11):
But you know the nonprofit, youknow, for children who have
been bullied and sexually abused, and you know, host free summer
camps.
But here's the deal If there'sno money coming in, there ain't
no summer summer camps.
Your nonprofit is just a taxstatus.
You know what I mean.
But ultimately, at the end ofthe day, God's called you to
multiply everything that hetouches.
And I think, as far as a lot oftimes we think like we can have
(35:31):
this mind, like a lot of thisstuff has to be done in the
church, but I think we forgetthat the church is not the
building.
The church is you and I.
The church is people, thechurch is you.
So we are called.
We are called to impact andinfluence in a mighty way.
We're called to do that not,not, not in a building, no, us.
So every single area we can dothat in, and I want to.
(35:56):
I want to say that I believethat the you know, the the
better we get and the more welearn, the more our capacity
grows, like in loop 19 right,the more of that's going to come
out in everything that we do.
Like, even as an example, Dylan, like in our you know, we have
a business networking eventevery Monday and we have
businesses from Fallbrook allthe way up to Corona and all in
(36:18):
between that come out right.
But ultimately, at the end ofthe day, you know, we're going
to start with prayer.
They're going to hear the word,they're going to hear, you know
, principles from the Lord andeverybody understands that and
they know that.
So I love the opportunity to beable to do that and I will
never apologize for that.
Speaker 1 (36:37):
Well, so good.
It was another great andawesome conversation.
I look forward again to nextweek.
This is just.
I just have so much fun havingthese conversations and I
literally try to remember allthe conversations that we have
while we're working that we canbring to the podcast, because I
(36:59):
feel like there's so much goldin the behind the scenes.
Sometimes I'm like man, maybewe should just like set up mics
at our workstations and then, assoon as we start talking about
something, press record andseeing how that works.
But hey, if you guys thinkthat's a great idea, let me know
and we can try and worksomething out.
But um, again, love andappreciate you and just enjoy
the time together.
Speaker 2 (37:18):
So yeah, I'm hey, I love it too.
Thanks, dylan, it's beenawesome.
Speaker 1 (37:23):
Yes, all right, guys, until next week, um, we'll see
you then.
Welcome back to the grind, everybody.
Man, we are going strong.
This has just been so much fun.
Look forward to this every week, um.
Welcome back, martin.
Speaker 2 (00:10):
Hey, thanks, I'm excited too, so super awesome.
Speaker 1 (00:13):
Yeah, uh, what's kind of been going on in your world.
How's your week been?
Speaker 2 (00:18):
We've been good, uh, busy.
Um, always stay busy with,obviously, with work, and you
know we have a businessnetworking group that we do
every Monday, so that's super,super cool.
And tomorrow I'm going to breakaway a little bit and get a
little golfing, so that'll befun definitely something I need
(00:46):
to start working back into myroutine, for sure.
Speaker 1 (00:47):
Um, speaking of routine kind of brings me on a
topic that I actually wanted totalk about today, which was
family and business.
Um, one thing that I've alwayskind of struggled with, um, as
far as, like, managing familyand businesses, sometimes I get
one sided towards the businessor work and lose sight of, you
know, actually, our one of ourfirst ministries, which is our
(01:08):
family, and so over the yearsI've gotten better and better
and it's something that I'mcontinually still trying to work
on, and you know, I've realized, like, having a family, they
are priority over the business,like know it's god, and then
your wife, then your kids andthen everything else falls
(01:30):
underneath of that.
But sometimes, you know, we getin the day-to-day and I know
there's so many people out therethat go through this and you
get in the thick of the weedsand man, I gotta get this
figured out.
I got and I've got this billcoming up and we just get caught
up and I feel like a lot of itis like an attack from the enemy
of like here's all these thingsgoing on, let's get you
(01:52):
scrambled in all these differentdirections and then you lose
sight of where God's actuallycalled you to minister to.
So that's something that I'mcurrently still working on of
like, hey, I need to make familytime as well.
You know, I need to try andshut it off by a certain time or
um, whatever the case may be.
And I just think there's somany people out there that kind
of go through the same thing andjust kind of wanted to see what
(02:14):
your thoughts were on that andif you kind of deal with that
and kind of how you handle that.
Just talk about that, I guess.
Speaker 2 (02:23):
Yeah, actually that's definitely a tricky and a
touchy subject because I thinkwe all go through it.
I would say I have a little bitdifferent take on it, like a
visual, and I'm going to kind ofshare that Because, again,
anyone that's doing business,it's you know, it's, it's a
(02:45):
grind, it's not easy.
If it was, everyone would do it.
So it's about, like, you know,rolling up the sleeves and, you
know, doing everything youphysically got to do to be able
to, you know, build a day by day, by day by day.
But I the the the thing we haveon it, like as an example, when,
when we started, you know, Ialways look at why you started
(03:05):
it and you'll hear me say it allthe time to people hey, what's
your why?
So what was the reason why youstarted what you're doing, what
you're doing?
If it was strictly to, you know, make money and have a better
life, I mean, yeah, I guess youcould do that.
I wouldn't recommend anyone dothat, you know.
So for us, you know, we satdown and we're like, hey, this
(03:26):
is what we're looking toaccomplish, this is what we want
to do.
We want to literally takeground for the kingdom.
We want to build generationalwealth where we can literally
give it to our children and ourgrandchildren, our
great-grandchildren.
We don't have those yet, but youknow what I mean, and we want
them to be able to be in a muchdifferent position and situation
than how we are.
(03:46):
So I think by doing that withmyself and my wife, it allowed
us to look at it from adifferent angle.
Like, hey, we're co-builders inthis, and when I'm grinding,
she's grinding, so we're in thistogether.
And I think it alleviates a lotof the hey, you don't spend
time with me or you're not,whatever the case is.
So I think having alleviates alot of the hey, you don't spend
time with me or you're not,whatever the case is.
(04:06):
So I think having thatperspective helps.
But also, with that being said,you definitely can't just
neglect your wife.
And I'm going to give you anexample that one time I was, not
long ago, I was golfing with agentleman that I hold in high
esteem.
He's a brilliant businessman,he has multiple companies that
make well over seven figures ayear and he's a brilliant,
(04:29):
brilliant man.
And I remember he took me out.
Literally I got to golf onTrump's golf course with him and
he's a member there and hegolfs there like four days a
week, but I remember he likedriving.
I don't remember the whole.
But I remember he was sayinghey, martin, you know I want to
give you a little advice.
And I said, yeah, for sure, youknow, soak it up, give it to me
.
And he basically said you know,with my wife, you know, one
(04:50):
week out of the month, you know,I, I don't work, so we fly,
we're at a different country,we're doing whatever.
Now, mind you, we all aren't inthat type of position where we
could just take a week off andgo fly to another country.
But his point was well taken.
It was listen, you got toprioritize and you got to get
(05:11):
away, even if it's a day, evenif it's a weekend, even if it's
a couple of days during the week, every single month you got to
make that time, you got to getaway, you got to take it away.
And then, on top of that, ontop of getting all this advice
from him, he was like hey,sometimes my best ideas have
come when I was away, not eventhinking about business.
So he said you know, you got todo that.
And you know, I felt like theLord spoke through him in that
(05:32):
situation where, you know, eventhough we are, my wife and I are
on the same page and we'rebuilding something together.
We're still in the flesh.
You know what I mean.
So I think it's super, superimportant to make sure that you
are breaking away and spendingsome of that one-on-one time
with your wife.
Speaker 1 (05:49):
Yeah, for sure I got a lot of stuff kind of going
through my head on all of that,because I 100% agree.
I mean, last week I was talkingabout you know, sometimes
there's days where you have toput in 18 hours a day.
It's just the reality of, youknow, running a business.
It's not like, oh, I'm onlygoing to work three days today.
There might be days where youdo that, but there are going to
(06:10):
be days where it's 18 hours aday.
And I think one thing I'vereally been learning too I've
been watching a lot of like DanMartell and just being more
intentional with time.
You know, like you can stillproduce a lot if you structure
your time correctly, and so I'vejust been taking a deep look
into my calendar andprioritizing certain tasks
(06:32):
throughout the day, even if it'schecking emails, if it's
checking whatever the case maybe, putting it into the calendar
to be intentional with thattime.
And like he even makesintentional time with his family
, like on Tuesdays.
We're gonna do this onThursdays, and I was like man
that's.
You get so stuck in the weedsthat you like man, it's so
simple, but it like makes somuch sense like just being
(06:55):
intentional with your time.
Yeah, you know, if you do wantto take a trip once, a once a
month plan for that, okay, I'mgonna be hustling for the three
weeks out of the four that wehave, and I think that's kind of
where the communication comesinto, with your wife of like,
hey, I'm going to be grindingfor the next three weeks so we
can have this one week, yeah,and so that might be 18 hour
(07:17):
days, it might mean 12 hour days, I don't.
Whatever the case may be, butyou know, I'm going to have to
put in this time so we can havethat time Right.
So, um, I just think beingintentional with your time, um,
and how you spend it because,yeah, a business isn't going to
run by itself Like you have toput in a time and I think that's
the misconception that peoplehave sometimes when they're
(07:38):
starting a business is like, ohman, I got all this time now.
It's like if you were lookingto work less than a nine to five
, you probably shouldn't havegotten into business and that's
just the reality of it, Causeyou're to me and what I've found
and what I've listened to someof the top entrepreneurs is like
it's going to take a lot morework than a nine to five is
going to take.
Speaker 2 (07:59):
So, yeah, I, I, I think I would probably two
things on that, which is ironybecause I got an email today
from Dan and I was, and it was aproduct that he was selling,
and you know I love his stuffand you know I think it's great
to obviously, you know, havegreat mentors.
But it reminded me of actuallyone of my mentors last.
(08:19):
And, tom, if you're watchingthis about you, I remember you
submit to me every single Mondayand he was a gentleman that
used to make $50 million a year.
Brilliant man, probably one ofthe most brilliant
business-minded men I've evermet.
But I'll never forget one day.
He said Martin, everything I dois in my calendar.
He says, even my dates with mywife are in my calendar.
If it's not in my calendar, Idon't do it.
(08:41):
And I said are you serious?
He pulled his calendar out.
He literally showed me from hisphone and he showed me even his
scheduled dates with his wife.
It was all on his calendar.
And I and, and, and you canlook at it like maybe that's
obsessive or whatever the caseis, but he had a rule that it
was on his calendar and if itwasn't on his calendar he was
not doing it and I think one andnot only allowed him to be uber
(09:02):
intentional, but allowed himnot to ever be stuck in the
weeds.
So I really appreciated that.
I appreciated that piece and asfar as the you know, I know
sometimes dealing with peopleare like well, why would I want
to work?
You know I work, you know eighthours a day.
Why do I want to work?
I get that whole concept.
People do that.
The difference is what you'reworking for.
Right One is what you'reworking for.
(09:26):
Right One is working for justyour day-to-day.
You're working for and I'm notmeaning to offend, I'm just
calling it how it is rightYou're working for your
day-to-day, you know you're,you're putting food on the table
and you're doing that.
You know what I mean.
Normally, when you're anentrepreneur, you're just
thinking differently and you'rethinking bigger.
And I'm not saying like I'm nottrying to be above or whatever
the case is, but my wife and Ihave come to the point where you
know we are in alignment, wherewe want to build something
(09:48):
that's so big that it doesn'tstop and it goes on from
generational, from generation togeneration to generation.
And I believe it's biblical.
God's called us to leave aninheritance, not just to our
children, but our children'schildren.
So it's about more than just us, and that's why, if we have to
do an 18 hour day, it's okay,because the goal is this and not
(10:10):
just this.
Speaker 1 (10:12):
Yeah, and I think that's one area where Crystal
and I are blessed as well islike we do work together.
Yeah, so we do have thatblessing to where maybe some
people don't have that, you know, blessing to be able to work
with their spouse or whatever.
So that could be a little bitmore challenging as far as time
goes.
But yeah, I think just beingintentional.
(10:33):
And another thing he wastalking about was like tasks
stacking.
So like why not knock outmultiple tasks while doing
something?
Right out multiple tasks whiledoing something right?
So like for him, if he's havingto travel to, say, houston,
he's taking meetings on the like, he'll pay for the people to
come on the plane with him, takemeetings on the plane while
he's going to an event inhouston.
(10:54):
So he's like stacking taskswithin a certain time frame and
I'm like it's, it's genius ifyou actually think about it and
it's like where can we look onour calendar where we can stack
tasks together and get moreproduction out of our day,
rather than like feeling like wewent through the whole day and
got nothing done?
Yeah, so I just thought thatwas very cool, yeah, yeah.
(11:16):
So that kind of leads me intomy.
My next question of like do youbelieve business owners can
hinder the progression of theirbusiness?
Speaker 2 (11:28):
Yeah, 100% Right.
Great question, yeah, I do.
Now, if I were to put adisclaimer, I put a disclaimer
that, again, business is noteasy and you're going to go
through and it's going to taketime and the most important
piece is the development thathappens on you during that time,
and that's a whole other deal,right, but there's a big piece
(11:50):
on that because you have to bedeveloped to be able to be that
person that can handle it.
It's opposite, right?
Like, as an example, if I say,hey, I want to be a millionaire,
a lot of times people are likeI just want to be a millionaire.
But the thought process youshould have counter-cultural is
(12:14):
hey, I want to be that guy thatmade the million dollars, that
guy, the knowledge in his head,what he's learned.
I want to be that guy.
You know what I mean.
So you're focused on that andnot the million dollars.
I don't know if that makessense, but that's what I always
think of.
So, when you look at business,yeah, I think a lot of times,
like you know, we can have greatintentions, but, again, if
we're, if we're not doingcertain things, business is
(12:35):
going to be hindered, and Idon't care if we're talking
somebody who is a Christian andsomebody who's not a Christian.
I think a lot of times,especially as Christian or as
Christian business owners, wethink to ourself like, oh yeah,
well, god's got us, well, goddoes got you, but God laid rules
down that are in place and youhave to abide by those rules.
Think about Jesus, right?
The son of God came down andhad to live within the rules
(12:59):
that he created.
He wasn't excluded from thoserules, right?
So if he's not excluded fromthose rules, neither are we.
So I think a lot of times, likewe have to look at that, and
I'm going to give you an examplefrom the Word.
So I want to say I think it'sin to test my knowledge, right,
I think it's 2 Kings, right?
(13:19):
So there's a story where youhave a widow and she had two
kids and her husband was in,like I like to say, you know,
the University of Phoenix, hewas in the University of, like
you know, profit school and herhusband was a godly man and he
died.
Now, obviously, there's nomoney coming in.
They had debt, and the way itworked back then is, if you owe
(13:44):
people money, then they couldcome and take your children and
then, basically, those kidswould have to work that off,
right?
So in this case she goes to oneof the prophets and she's like
hey, my husband died.
He was uh, you know, he was he.
He loved the Lord.
And now the you know, thecollectors are at the door and
they're going to take my kids.
You know, what do I do now?
(14:06):
Normally you'd be like, oh,let's set, let's, let's set up a
go fund me and let's give you alittle money and we'll raise
money at the church and we'll doall this stuff.
Like, ultimately that's what wewould do, right?
But in this case that's notwhat he said.
He didn't say oh, I'm going togive you a money.
What was his response?
What do you got in your house?
And she's like I don't haveanything in my house, right,
(14:26):
except for you know a littlething of oil.
And he says, no, this is whatyou're going to do, right?
So at that time he's like hey,go to your neighbors, borrow
vases uh, as many as you canbring them back, fill them up
with oil and then go and sell.
And then here's where it getsinteresting that you may pay off
your debt and live with therest.
So then she goes and she hasher kids go out and they go,
(14:51):
probably to the neighbors, andthey probably gather up as many
as they can.
They came back and this iswhere the partnership with God
is.
So if she didn't do those thingsthat she was told to do, right,
those kids would have been likeenslaved and had to work that
off.
There's no way around that.
So we could say, well, godwould never let that happen.
There's free will.
So.
(15:11):
But the bottom line issomething.
The answer was there.
She just didn't see it.
She needed somebody else toshow her.
Here's what the solution is Now.
She took action and she wasobedient and because of that
things worked out right.
But ultimately we know thestory that they filled the vases
with oil, and as many vases asshe had.
(15:32):
She filled the oil.
Then it stopped and then theywere to go sell the oil, which
are the vases with oil whichthey probably sold them to the
people they borrowed them from.
But the thing about it, whenyou look at the situation, they
didn't give her money.
They gave her a business andshe went out and did it.
Now there was that fine line inthe sand where, if she didn't do
(15:52):
anything, this was going to bethe outcome, but because she did
what she was supposed to do, itworked out for her.
And I think business andanything whether you're talking
about business or you're talkingabout nonprofit or it doesn't
matter what you're talking aboutI always say, if it's not
working out for you, there's achance that you're looking at it
(16:12):
wrong and you're doingsomething you shouldn't be doing
or you're not doing what you'resupposed to be doing.
You know so.
I 100% believe that that canhappen to us, because it
literally happened to the widow.
Does that make sense?
Yeah, so basically, itliterally happened to the widow,
does that?
Speaker 1 (16:26):
make sense, yeah.
So basically it could keep yourbusiness small.
Speaker 2 (16:29):
A hundred percent.
Yeah, a hundred percent.
Speaker 1 (16:32):
Yeah for sure.
No, that makes a lot more sense.
That was just something that Ikind of wanted your thought
process on, because I think itgoes back to what we've talked
about before of like you have tomove your feet in order for God
to move.
It's like I think so many timesand as Christians we can be
like like you said, like oh,god's got me, god's going to
(16:52):
move, god's going to do this.
It's like, yeah, god can do allthose things If you choose to
follow the steps he's laid infront of you.
Speaker 2 (17:01):
Yeah, I mean, honestly, this might be harsh,
but it's really laziness, right?
So instead of me doing what I'msupposed to do, I could just
not do it and be lazy about itand say God's going to take care
of it.
Now, could he Sure he could.
He's God, he could do whateverhe wants to do, but ultimately
he created a framework that weall have to operate in and as
(17:22):
long as we operate within thatframework and we're touching on
the principles that he created,you're going to have success,
which is why I call them successprinciples.
If you're not operating inthose principles, you're not
going to have success and yearafter year after year, you're
going to be in the same spot asyou always were.
Nothing's going to change.
It's like, as an example, thatgentleman I was telling you
about made 50 million dollars ayear.
(17:42):
He's not a believer, but guesswhat?
The principles that principlesthat he puts and uses in his
business are biblical.
So God's, out of respect to ourpersons, right.
So it doesn't matter what youbelieve.
If you do the framework that hecreated, you will have success
in whatever that model is.
So that's the part I reallylike and I get excited about.
(18:03):
I do, but ultimately we're allaccountable and we are.
And God's like hey, I want topartner with you, but you're not
doing what it is you'resupposed to do.
And I'm going to give one lastexample on this.
So if you go to Luke, I believeit's Luke 19.
It's a great which.
This story is a couple times,but the story where the nobleman
went off to receive the kingdom, he but you know the story of
(18:24):
where the nobleman went off toreceive the kingdom.
He called 10 of his servants.
He gave them all a pound and hesaid do business till I come.
I love this verse.
And then, basically, he goesoff, receives the kingdom, comes
back, calls his servants, buthe only called three of them,
which is interesting.
So it tells me, what did theseven do?
Maybe just blew the money,right.
(18:46):
But the first one he called andhe said what did you do with it?
And he says you know, I tookone and I turned it into 10.
He 10X'd it and what happened?
The Lord said well done, thygood and faithful servant.
Because you 10X'd it, I'm goingto put you over 10 cities,
right.
And then the second came andthe second similar said hey, I
turned one in the five, lord.
And he says well done that,good and faithful servant.
(19:06):
Because you turned one in thefive, I'm going to place you
over five cities for influence.
And then we know the third one.
The third one didn't doanything with it.
He buried it, he hid it, he madeexcuses.
You know what I mean.
And it was interesting becausethe Lord said you wicked and
lazy servant.
Now here's where it gets alittle interesting for me,
because I try to dive into thisOne.
(19:30):
It teaches me that you could bea believer and still be wicked
and lazy, Right?
And secondly, you had twopeople that truly were willing
in the story.
One was only able to do 10times and one was willing to do
five times.
Well, how can that be whenthey're both willing?
You know what I mean?
Yeah, so it's just interesting.
(19:52):
I believe that it's capacity,right.
One had more capacity so he wasable to earn more with what he
had, but that expanding yourcapacity comes from you being
obedient and doing those thingsin a proper way.
So you're learning thoselessons, you're learning those
foundations, those successfoundations, those principles,
and then now you're at acapacity to be able to take
(20:12):
whatever you can and multiplygreatly and truthfully.
As a believer, Dylan, we arecalled that whatever thy hand
touches, we're to multiplyeverything.
Speaker 1 (20:23):
Yeah, no, and I think this goes back to learning I
think we've talked about this alittle bit in previous episodes
but just always being willing tolearn, to grow your capacity,
because I think so many times wecan get in this place of
comfort, comfortability, wherewe just stop learning and it's
like we know it all.
And it's like the moment youstart thinking that you know it
(20:45):
all is the moment that you lost.
Because I think, as believers,we should always be learning,
like we are always in our wordand like we're always learning
the word.
The same thing goes for thebusiness.
It was like how can I createthis funnel better?
How can I make this websitebetter?
How can I do my marketingbetter?
How can I make the clientexperience better?
Like there's always things thatwe can be improving, and I
(21:06):
think that's a key lesson fromthat story as well.
Like, in order to grow thatcapacity, we have to be able to
learn.
Just like learning from DanMartell scheduling out my days.
I wasn't doing that before, butuntil I decided to you know,
check in and start learning, Iwould have never even thought of
(21:28):
that.
So I think it's like the senseof like not knowing it all, even
us on a podcast, like we don'tknow it all, like we're always
learning.
So just staying in this mindsetof always learning, yeah, that
kind of brings me to a kind oftidbit that I want to share with
people today and kind of justblew my mind today, when we are
(21:49):
sitting here working and you'vekind of said this previously of
like the thing is not always thething.
Today we are going through someof our funnels and things like
that, and I had come up with thestory of like going and buying
a car, come up with the story oflike going and buying a car,
(22:10):
and when my wife and I weregoing to go buy a car, salesmen
are trying to sell us on allthese bells and whistles.
Oh, it's got the leather seats,it's got, um, heated seats,
it's got this, it's got that,and they listed off all these
things.
And then they come to me andlike how's that sound?
It all sounds great, but doesit have eight seats?
(22:33):
Nope, it's got pilot seats.
So you just wasted all yourtime listing off all these
features when, at the end of theday, what I really needed was
the eight seats.
So, even if that means it's alittle, you get a base model or
a little lesser of a model,because those are the ones with
a bench seat in the middle.
That is what I need.
(22:54):
It's not always about all thefeatures, and I think a lot of
times, as business owners, wecan always be so locked into the
features and like what we'reoffering people and it's like
that's, that's not what theyneed.
Like, yeah, we gotta touchtheir pain, like where are they
struggling?
And you know, like, are theystruggling paycheck to paycheck?
(23:16):
Are they, um, living day to day?
Are they homeless?
Are they where?
Are they?
Like, what is their pain?
That's where, as businessowners, we have to meet them.
And I think of, like the salonright, somebody got their hair
butchered at another shop.
They're coming to get it fixed.
That's a pain for them.
Oh, I don't like the grays inmy hair.
(23:37):
They come and get it colored.
That's a pain for them.
Like, people buy on pain andwhat they're struggling with and
not on features.
And so I thought that was areally cool story and I don't
know if you have anything onthat, but it was just something
really awesome that I just puttogether this morning and I
don't know it was good.
Speaker 2 (23:58):
It is true.
I don't know what thepercentage is, but I know that
if you took a look at it from100% scale, I'm going to
probably say 95% of peoplepurchase based on pain compared
to pleasure.
Right, pain is what lasts,right, pleasure is, you know?
Yeah, I want it, but how bad doyou want it?
Whereas if you have painattached to it, god forbid,
somebody got cancer.
(24:18):
They had a month to live.
Right, they're going to dowhatever they can.
Right, they're going to.
They're going to have acompletely different like
outlook over the next 30 daysthan they would have before.
Speaker 1 (24:29):
Yeah.
Speaker 2 (24:29):
So pain always moves the needle 100%.
It was interesting when youwere talking about the, the, the
, you know the salesman, thoughI was even thinking to myself
here's a great example thatsomebody taught him, because he
has a sales manager and a salesmanager is probably learning
from the GM.
So you have these lids that arepassed down of like hey, let's,
(24:52):
let's, let's sell by goingthrough all the features and
then truly, what he should havedid was, you know, find out like
hey what do you?
need.
What is it that you need?
What is it that you're lookingfor?
You know, and I try to getreally, I feel like I do that
well, but, with that still beingsaid, you always want to get
better.
But I want to, like when I'mtalking with somebody, somebody
that just comes into ourbusiness, you know, I want to
know from the very beginning no,what do you want?
(25:13):
What are you looking at?
And most of the time they'regoing to just give you a little
bit, right, well, this is what Iwant.
No, no, no, no, no, no, we'regoing to think about this.
What is the goal?
You know, cause if they're like, oh, I just want to make a
hundred grand, you know well, isthe goal just to make a hundred
grand?
I remember having a young guy atone time Jimmy, I'll never
forget, you know, young, youngkid, you know, and I'm like, and
(25:35):
he's, I'm like, jimmy, what'syour goal?
And I could see his mind justthinking like he's thinking, you
know, and I'm like, he's like,ah, you know, I think he said
you know, I want to make ahundred grand.
And first of all I was likeokay, I'm thinking he's never
made probably close to a hundredgrand.
So I said you know, jimmy, I'mgoing to stretch a permission to
stretch you.
And you know, he said yeah, andI said I want you to write down
(25:58):
a hundred grand.
He wrote it down, cross it out.
I want you to double it, andnormally I would probably go
bigger, but there's a point tothis.
And he wrote down I go whatdoes that say?
He said 200 grand.
I said, well, why don't you make200 grand?
And you could see him likethere's no way.
Well, if you could figure outhow to get to a hundred, you
could figure out how to get 200.
If you figure out how to get totwo, you figure out how to get
(26:19):
to five.
Right, but it's just likelearning.
What does that person want?
And sometimes they don't evenknow by helping them get there.
Now let's say, dylan, you wereless responsible and you came in
and you're like hey, I reallylike this, I really like the
leather seats and it's gotheated seats, man, I'm really
(26:42):
liking that.
But if I'm a good salesman I'dbe like hey, dylan, how many
kids do you have?
Speaker 1 (26:47):
Yeah, I was going to say just real quick yeah, no go.
I say this because the firstquestion he asks is what is it
that you're looking for?
And I said a family car.
His next question should havebeen oh, how many kids.
Speaker 2 (27:01):
He never asked 100%.
Speaker 1 (27:03):
He started going into the features, it's like you
missed the whole point.
Yeah, and that's where you haveto dig deeper.
So yeah, keep going.
Speaker 2 (27:10):
I know it's a good.
It's a good, it's a goodlearning lesson, because you
know, finding out like, let'sreally find out like.
What is it all about?
Like what in your case?
What is it that you want?
What is it that you need you?
Know what I mean, and then byknowing that now it allows me to
be able to know what angle Ican come from.
Same with Jimmy hey, let me findout, Let me.
Jimmy's probably never evenstopped to think about it.
(27:31):
So now, all of a sudden, I geta Jimmy where he's like hey, I'd
like to be able to make 200grand, Martin.
Or he called me coach, butcoach Martin.
So I tell him hey, Jimmy, whodo you have to be to be the guy
that makes 200 grand every year?
Because that's what we're goingto focus on, not focus on the
money.
You know what I mean.
So I think a lot of people getthat part right.
(27:52):
Obviously, the young salesmanor the car salesman that you
talk to, he had that part wrong,and I think most people get it
wrong.
You know what I mean.
Instead of like you know, no,let's find out like, what is it
that this person is trying toaccomplish?
What is it this person actuallyreally needs?
And even if they don't know it,let's stop and talk about that.
Speaker 1 (28:13):
You know what I mean.
So, yeah, no, I hear it all thetime in business and I think
even when we first started thesalon, it was like you're so in
the day to day of things thatyou start thinking that the
business needs something that itdoesn't necessarily need.
And I think that's where a lotof business owners miss it of
like, oh, we need to do this.
And it's like, are you, are yousure you need to do that?
(28:34):
Like, maybe we just need totest it and like, test it for a
couple of weeks, test it for amonth and see if that's actually
what the clients are needing.
And once I started to learn tojust start testing things and,
um, you know, putting thingstogether and seeing what
marketing worked or, um, whatkind of experiences during the
(28:55):
client experience was working,and starting to put piecing
things together is when Istarted figuring out things.
But when we get so focused onlike, no, this is the thing it's
like no it's probably.
if you think it's the thing,it's probably not the thing, and
I learned that the hard way aswell.
So, yeah, no, that's great.
How about you during the week?
Has anything come up duringyour week or anything come to
(29:17):
your mind during the week thatyou want to?
Speaker 2 (29:20):
share, yeah.
So before we go to that, I wantto share real quick, because I
think that's gold and I think alot of people miss that point.
Right, so you know you.
You understand every singleperson.
You only know what you know.
And if you're a hundred percenthappy with where you are, what
you're doing, what you're makingthe whole nine yards, then cool
, like just check out and you'regood to go.
(29:42):
But I'm going to tell youthere's nobody that's going to
say that, right, you're good togo.
But I'm going to tell youthere's nobody that's going to
say that, right, even peoplethat are, you know, way higher
level, they're still, they wantto be at another high.
That's why they are where theyare.
Right, they don't.
They're not cool with average.
But when you made a point like Ithere's a term that I, long
time ago, I learned and I useall the time is whatever you
track and measure, you canimprove.
(30:02):
But if you don't track it oryou don't measure it, how are
you going to know if you need toimprove it or not?
So when you, you said that thatthat was super, super wise,
because whatever it, whateveryou fill in the blank, right,
even if it was like losingweight.
Your buddy's like, oh, I'mgoing to do this.
You're like, oh, no, this works.
Okay, you do.
You do it for a month.
(30:23):
I'm going to do this for amonth.
We're going to track it, we'regoing to measure it and we're
going to see what works better.
Right, because when you startdoing that, when you track it
and then when you measure it,you're able to make adjustments.
That's why we say whatever youtrack and measure, you can
improve, but if you don't, youcan't.
So when you were talking aboutthat, man, that is a 100%, 100
(30:47):
requirement.
So I'm going to encourage you.
If there's any business ownersout there right now maybe you're
a new business owner you're notdoing that everything you do,
you have to track.
You have to because otherwiseyou're just like, like imagine
making a soup and you'rethrowing stuff in there and then
finally you're like, oh man,it's perfect.
(31:08):
Well, like, how do I know whatwas in there?
How am I going to do that again?
Like, how much of this was in,how much of that same concept?
So you got to track it all.
So I I just wanted to sharethat.
I thought that was cool that yousaid to them um, you know, as
far as for for me, for the work,um, you know, I, I love it, I
love the, I love to be able, Ilove the process of being able
(31:29):
to go in and help men and womenin business and be able to truly
build something special.
Like I tell our people all thetime.
I say this, and some of themprobably don't even have
children, but it doesn't matter,I don't ask them, I just say it
.
But I always tell them here.
This is my goal.
My goal is that I want them tobe, I want to help them build a
business so big that whenthey're done, they can pass it
(31:51):
to their children and allow themoney to keep flowing.
And I'm a big believer thatGod's called us to leave, like I
said, an inheritance to ourchildren's children.
I think he said that for areason.
So you know, we can, we allleave something to our kids, but
a lot of times it never makesit to the next generation.
So it needs to take trueintention for that to happen and
(32:12):
I think obviously God knew that.
That's why he phrased it thatparticular way.
But you know, I look at it asit's an opportunity to be able
to help people and truly changegenerational wealth.
But on top of all that, it's anopportunity to be able to
influence people for the kingdomwhile you're there.
(32:32):
So when people come in, they'regoing to know soon that I'm a
believer and they're going toknow it.
And in the training and they'regoing to learn principles from
the Lord and I'm going to tellthem that it's a biblical
principle, so they're going tolearn these things.
And and I'm going to tell themthat it's a biblical principle,
so they're going to learn thesethings.
And it's having a environmentnow that we get to create, that
we get to influence.
(32:53):
And now go all the way backreal quick when you go to the
Luke 19, where the person thathad 10 was to be put over 10
cities to influence you.
Your business is a city thatyou get to influence and impact
everybody that's underneath you,from your clients to your
employees, all the way acrossthe board.
So I I just say I, I love thatopportunity.
(33:15):
I want to be the guy that takesadvantage.
I believe that I am and, um, ifyou haven't ever thought of it
that way, I want you to chew onit and uh and start doing the
same thing, because we get theopportunity to influence these
people in a mighty way.
Speaker 1 (33:29):
And that is so good.
That's gold right there too,and that's literally what we've
done with the salon and we woulddo across any locations we have
.
We have a prayer wall, we haveChristian music playing, we have
the whole nine.
We have Proverbs and Psalms atthe waiting area the whole nine.
We have Proverbs and Psalms atthe waiting area.
And it's like sometimes I'll besitting in the back office and
(33:51):
people will be getting theirhair washed out in the shampoo
bowls and just hearing theconversations is just amazing to
hear.
You know we'll have people comeback there.
Man, is this a Christianbusiness?
Oh, wow, you guys have a prayerwall Like these things matter,
like we can use business forGod's kingdom.
It's not always a nonprofit,it's not always a church, and
(34:14):
just because you have anonprofit doesn't mean that it's
not a business.
It's just a not for profit.
But you're still making.
You still have to make money tooperate, right, but and then
just hearing people have peace,like they're like man, it's just
so peaceful in here, like themusic and just how everything is
.
That in itself is rewardingthat, knowing that people are
(34:35):
being touched and hearing godthrough the salon.
Even so, I don't think itreally is dictated by which
business you're in.
You can still spread the loveof God and God's word through
any avenue.
Speaker 2 (34:49):
Yeah, I would say that I think that we're called
to right.
So, like you know, two groupsthat you brought up was
nonprofit and church.
You know, and trust me, Iremember being on a pretty
heated conversation with agentleman once.
We had a nonprofit for I wantto say 15 minutes and we kind of
had this nice little back andforth battle and basically I
look at it, we have a nonprofitfor I want to say 15 minutes and
we kind of had this nice littleback and forth battle and
basically I, I look at it, wehave a nonprofit.
(35:11):
But you know the nonprofit, youknow, for children who have
been bullied and sexually abused, and you know, host free summer
camps.
But here's the deal If there'sno money coming in, there ain't
no summer summer camps.
Your nonprofit is just a taxstatus.
You know what I mean.
But ultimately, at the end ofthe day, God's called you to
multiply everything that hetouches.
And I think, as far as a lot oftimes we think like we can have
(35:31):
this mind, like a lot of thisstuff has to be done in the
church, but I think we forgetthat the church is not the
building.
The church is you and I.
The church is people, thechurch is you.
So we are called.
We are called to impact andinfluence in a mighty way.
We're called to do that not,not, not in a building, no, us.
So every single area we can dothat in, and I want to.
(35:56):
I want to say that I believethat the you know, the the
better we get and the more welearn, the more our capacity
grows, like in loop 19 right,the more of that's going to come
out in everything that we do.
Like, even as an example, Dylan, like in our you know, we have
a business networking eventevery Monday and we have
businesses from Fallbrook allthe way up to Corona and all in
(36:18):
between that come out right.
But ultimately, at the end ofthe day, you know, we're going
to start with prayer.
They're going to hear the word,they're going to hear, you know
, principles from the Lord andeverybody understands that and
they know that.
So I love the opportunity to beable to do that and I will
never apologize for that.
Speaker 1 (36:37):
Well, so good.
It was another great andawesome conversation.
I look forward again to nextweek.
This is just.
I just have so much fun havingthese conversations and I
literally try to remember allthe conversations that we have
while we're working that we canbring to the podcast, because I
(36:59):
feel like there's so much goldin the behind the scenes.
Sometimes I'm like man, maybewe should just like set up mics
at our workstations and then, assoon as we start talking about
something, press record andseeing how that works.
But hey, if you guys thinkthat's a great idea, let me know
and we can try and worksomething out.
But um, again, love andappreciate you and just enjoy
the time together.
Speaker 2 (37:18):
So yeah, I'm hey, I love it too.
Thanks, dylan, it's beenawesome.
Speaker 1 (37:23):
Yes, all right, guys, until next week, um, we'll see
you then.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.