Great app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise. In this episode of In The Groove with Peggy Anne Salz, Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, takes us on a journey through the parallels between cycling and scaling mobile apps. Just like a high-performance rider needs the right gear and a solid plan to secure a place on the podium, your app requires precision, perseverance, and smart strategy to push past plateaus and win the race for users' attention. Lorenzo shares REPLUG's five-stage framework for transforming small budgets into big wins and offers practical advice on the growth hacks that drive success in and out of the saddle.
Lorenzo Rossi - https://www.linkedin.com/in/lorenzorossi1987/
REPLUG - http://www.rplg.io
CHAPTER TIMESTAMPS
00:00 - Intro
01:37 - Why cycling is like app growth
08:19 - The 5 Stage Framework
11:41 - Strategic spend
15:01 - When to shift gears
17:45 - The supporting elements
21:19 - The must-track KPIs
24:39 - A big pivot for big results
26:40 - The way to stay responsive
30:07 - Three growth hacks
35:41 - How to enjoy the ride
39:04 - The motivational marketing billboard
40:15 - Best way to connect with Lorenzo
Popular Podcasts
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com