Marked by a crazy dynamic of fewer downloads and stronger player spending, mobile gaming is gearing up for its climactic finale against the industry's biggest boss in what Gonçalo Martins, VP of Marketing at BoomBit, calls the "mobile gaming trilogy." In this episode of MobileGroove, powered by Verve, Gonçalo releases his director's cut, complete with strategies BoomBit is using to adapt and thrive in 2025. From cross-promotion to get more value out of interested players to new ad mon approaches that make more out of first-party data, he candidly shares the strategies BoomBit will follow to make sure 2025 is a blockbuster success for your studio—so tune in for tips and trend data you can harness to make this a banner year for your game.
CHAPTER TIMESTAMPS
00:00 - Intro
01:38 - Mobile gaming as a movie genre
03:39 - Spending trends (hypercasual trends)
05:43 - What different demographics want
08:00 - Leveraging cross-promo
13:00 - Alternative targeting strategies
16:16 - First-party data strategies
21:52 - Brand advertising in games
23;52 - Monetization trends
26:08 - BI as a service
27:57 - SSP and DSP partnerships
31:05 - Predictions for 2025
35:00 - 2025 as a movie
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