Step inside the minds of the creative technologists behind Groove Jones in the premiere episode of their podcast series. In this candid conversation, Dale Carman, Doug Hogan, and Chris Crowell pull back the curtain behind the work at one of the most innovative studios in immersive tech. From the early days of VR and AR experimentation to today’s cutting-edge AI and interactive campaigns, the trio shares stories from the front lines, offering an inside look at the lessons, challenges, and future-shaping ideas that drive their work. Whether you’re a marketer, technologist, or creative thinker, this episode sets the stage for a deeper journey into the future of experiential storytelling.
Who’s On the Mic
• Dale Carman – Founder of Groove Jones, industry veteran sharing insights from creative technology.
• Doug Hogan – Creative Technologist guiding the studio’s evolution.
• Chris Crowell – Tech innovator with a focus on interactive experiences.
What They Cover
1. Introduction to Groove Jones
• Doug outlines the studio’s mission and how they carved a niche in VR/AR and interactive campaigns.
2. Inside Stories & Case Studies
• The team swaps stories about standout client work, technical challenges, and client responses.
3. Tech Talk: Trends Ahead
• They dive into upcoming innovations, AR, VR, AI-driven media, and debate how brands can leverage them.
4. Lessons & Advice
• Each host shares a key takeaway: being iterative in prototyping, embracing failure, and structuring project teams for creativity.
Key Highlights
• The importance of rapid prototyping to uncover unexpected user behaviors.• How cross-disciplinary teams (creatives + engineers) spark the best solutions.
• Why staying agile and experimenting, even with prototype failures, is non-negotiable in innovation work.
Why It’s Worth Watching
f you’re curious about:
• How modern creative studios structure their teams and processes
• What emerging tech (like AR, VR, AI) means for corporate storytelling
• Real-world lessons from people working at the forefront of immersive experiences
This episode offers both big-picture context and granular, actionable advice.
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