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July 10, 2025 11 mins

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Episode Summary

Do you start projects strong — and then struggle to actually finish them? You’re not alone. In this episode of the GROW & Flourish podcast, we’re unpacking what’s really going on when follow-through feels impossible — and why it has nothing to do with laziness or lack of discipline.

Whether you’re managing a boutique, salon, or service-based business, we’ll walk through how executive functioning challenges show up in your daily work… and what you can do to support your brain, time, and energy with more compassion.

Learn small but powerful shifts you can make to get back into momentum. 

What You’ll Learn:

  • Why executive functioning affects follow-through more than you think

  • How to stop planning for your “ideal” self and plan for your real life

  • Three simple, doable shifts that make finishing easier

  • How to ask for help without feeling like you’re giving up control


Quote Worth Sharing:

"You don’t need more hours. You need a plan that respects your bandwidth." -Heather Falls


Your Next Step:

Choose one project that’s half done — and take just one small action: shrink the steps, match it to your energy, or delegate a piece. Then celebrate that progress.


Loved This Episode?

DM me @growandflourishco @heatherschlickfalls — I’d love to celebrate your wins with you. And make sure to follow the show so you don’t miss next week’s episode: How to get past overthinking and decision fatigue.



Episode Highlights

00:00:00 - Introduction to Grow & Flourish Podcast
Heather Falls introduces the podcast and its mission to help women entrepreneurs grow and flourish in life and business.

00:01:16 - Part Two: Executive Functioning Series
The episode focuses on the common struggle of starting but not finishing projects among women entrepreneurs.

00:02:09 - Understanding the Struggle to Finish Projects
Heather shares relatable examples of Latoya and Nina, illustrating how real-life demands can hinder project completion.

00:05:30 - Three Shifts to Help You Finish Projects
Listeners learn about three actionable steps to create more room for finishing projects: starting smaller, planning with real energy, and delegating tasks.

00:09:32 - Closing Thoughts and Next Episode Preview
Heather encourages listeners to take action on their projects and teases the next episode's topic on overthinking and decision fatigue.

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