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March 31, 2025 10 mins

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In this behind-the-scenes episode, I’m pulling back the curtain on something I’ve been quietly shifting in my business—and it’s making a big difference.

Wednesdays are my days for networking. Connecting. Building relationships. But for the longest time, Thursdays were where it all fell apart. I didn’t have the support or systems in place to actually follow-up. And I knew it.

I’m sharing the honest story of how great leads were slipping through my fingers. And how one small, thoughtful change gave me back my time, my peace of mind, and my ability to show up for my business (and life) with more ease.

That change? A quiet addition to our team that’s not flashy, not public—but incredibly impactful.

 What You’ll Learn:

  • Why missing leads doesn’t mean your work isn’t good.
  • How follow-up systems can make or break your growth
  • The real reason I brought an AI assistant onto our team 
  • How Magnolia helps support our summit and community behind the scenes—without losing our brand’s heart and voice


Want to Experience Magnolia?

Magnolia is part of something we’re still testing quietly behind the scenes. She’s here to help answer common questions about our summit and community, but we’re not sharing her contact details publicly just yet.

If you’re curious and want to try it for yourself, just DM me on Instagram @growflourishco and I’ll send you the number or link personally. 


Reflection Questions:

  • Are you unintentionally letting connections go cold because there’s no system to follow up?
  • Are you the only one managing DMs, emails, calls, and every FAQ that comes through?
  • Would it feel like a relief to have some of that weight lifted—without sacrificing the care and personality your brand is known for?

If that’s a yes, this episode is your gentle nudge to think differently about how your business is supported.


🎯 Ready for More Personalized Support?

✨ Want to explore what this kind of support could look like in your business?
Book a Scaling Strategy Call with me today and let’s talk about it: heatherfalls.com/free-strategy-call


💕 Stay Connected:

📸 Instagram: @growflourishco
🌐 Website: www.growflourishco.com


🌟 P.S. Stay Tuned...

This is just the beginning of what we’re sharing about Magnolia. Over the next few episodes (and in our community), we’ll continue to show you how she’s helping us behind the scenes—and how she could be the kind of support your business has been missing too.

Because helping you build something that supports your life is always our goal.


Episode Highlights:

00:00:00 - Introduction to Grow & Flourish Podcast
Heather Falls shares her journey of starting an online service business during COVID to help women grow and flourish.

00:01:16 - The Importance of Networking
She highlights the value of weekly online networking events and the connections made with other women entrepreneurs.

00:02:51 - Challenges of Following Up
Heather discusses the difficulties of following up on leads after networking and the missed opportunities that result.

00:04:39 - Introducing Magnolia, the AI Assistant
She introduces Magnolia, the AI assistant, explaining how she supports the business and enhances communication.

00:06:25 - Benef

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