Why You Feel So Mentally Tired — Understanding Decision Fatigue and it’s impact on Your Role as CEO

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Episode Summary:

Feeling mentally drained before your workday even begins? You’re not alone — and you’re not failing. In this episode of the GROW & Flourish podcast, we’re digging into decision fatigue — one of the most common (but least talked about) reasons women entrepreneurs and CEOs feel stuck, scattered, and exhausted.

Whether you’re a salon owner, service provider, coach, agency owner, creative with a team, or running a business while managing family life, your brain is juggling hundreds of tiny decisions every day. That’s not just tiring — it’s overwhelming your executive functioning and stealing your focus and momentum.

Inside this episode, Heather breaks down:

• What decision fatigue really is (and why it’s not your fault)
  
  
• How it shows up in your business: procrastination, overthinking, and second-guessing
  
  
• 3 clear strategies to reduce mental clutter and get back your decision-making power
  
  
• A simple action step to protect your energy starting this week
  
  

If you’ve been wondering why small tasks feel so hard — or why you keep rewriting the same email, reworking your service offers, or freezing when it’s time to plan — this episode is your permission slip to pause, reset, and protect your mental space.

What You’ll Learn:

• How executive functioning impacts your energy and follow-through
  
  
• Real-life signs of decision fatigue for women in business
  
  
• How to pre-decide, simplify, and create systems that support your brain
  
  
• Tiny actions that can restore clarity this week
  
  

Loved This Episode?

Share it on Instagram and tag @growflourishco — we’d love to hear what decision you’re putting down this week. And don’t forget to subscribe so you don’t miss our future episodes to help you grow and flourish in life and business.

Episode Highlights

00:00:01 - Introduction to Grow & Flourish Podcast
Heather Falls introduces the podcast and its mission to support women entrepreneurs in balancing life and business.

00:01:16 - Understanding Decision Fatigue
The episode explores decision fatigue and its impact on mental energy for women in business.

00:02:10 - Maria's Story: A Case Study in Burnout
Heather shares a relatable story about Maria, a salon owner experiencing overwhelming decision fatigue.

00:04:07 - What is Decision Fatigue?
Decision fatigue is explained as the mental exhaustion from making numerous choices throughout the day.

00:06:05 - Ways to Reduce Decision Fatigue
Heather offers practical strategies to alleviate decision fatigue and create mental space for important decisions.

00:10:44 - Action Step for the Week
Listeners are encouraged to identify one draining decision to simplify and create more mental clarity.

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