On Today's episode of the growth equation we got to bring on Lachlan Kirkwood, Growth advisor for fast growing start-up companies. An interesting fact about Lachlan is that he is based in Australia (our first guest from there).
Lachlan has a great perspective since much of Australia's tech scene is based on more bootstrapping then VC funded companies. This means that many companies need to focus on the fundamentals of proper unit economics to drive profitability when trying to acquire customers.
In the episode we cover:
- How to create channel diversification
- The keys to building out a marketing growth engine
- How to balance organic & paid channels
- The metrics to sustainable business fundamentals
- Insight into the growing Australia tech community
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.