This conversation explores the history and different approaches to live streaming. Tara and Ben delve into the history of live streaming, starting with webcams and the gaming community. They highlight the importance of the human element in live streaming and how platforms like Twitch and TikTok Live have evolved.
- Live streaming has evolved from webcams and gaming communities to social media platforms like Twitch and TikTok Live.
- Successful live streamers are either naturally entertaining or highly engaging with their audience.
- Different platforms have different requirements for success, with Twitch focusing on passive viewing and engagement, while TikTok Live emphasizes real-time interaction.
- Participating in challenges and events can help live streamers gain support from the community and the platform itself.
- Convenience and accessibility are key factors in the popularity of live streaming.
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