The Guiding Brands Podcast

In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think about our wardrobes.

Guest: Damion Parsons

• Founder of Size Wise Closet Coach

• Creative Director and UX/UI Designer

• Holder of a...

In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to remind everyone that age is not a limitation but a celebration of life's unique journeys. 🌟

🎧 Key Points Discussed:

• Introduction to Sherry

Sherri's background in media, beauty, and c...

Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Maxine A. Roddock, affectionately known as Dr. Max, a licensed clinical psychologist renowned for her expertise in the mind-body connection and commitment to mental health. Today, we shift our focus from marketing...

In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business Profile best practices, the importance of maintaining an active online presence, and how effective SEO strategies can significantly impro...

In this insightful episode of The Guiding Brands Podcast, your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to stay relevant and competitive. With over 11 years of experience in TV, OTT, and digital advertising, Jerry shares invaluable tips and stories.

• Adaptability in Marketing

  🌀: Importance of integrating new ways ...

Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and Dream Worth and Company founder. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses.

Episode Highlights:

• Karima’s Journey

  From managing large WordPress sites to mastering Wix for its simplicity and functionality. 🌐

• Web Desig...

In this episode, Host Karen Vick sits down with Wilson Zehr, the "professor of direct mail" and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your marketing game with direct mail.

Key Points Covered In This Episode:

Promotion of Tools:

  - ZairMail: Recommended for fast, easy, ...

Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube for small business marketing. Join this enriching conversation where we delve into optimizing your YouTube channel, the importance of consistency, and leveraging tools to enhance your video content strategy.

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🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses. Key Points: - 💡 Introducing the Stingray Budget Planner: Leandra introduces the Stingray Advisory Group Budget Planner 📝, a tool designed to help small businesses tr...

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions.

In this episode, you will learn:

• The importance of image quality
• The significance of hiring experienced photographers
• Capturing aut...

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast. 🎉🎤

Key Discussion Points:

🌐 The Power of Events as Marketing Tools: Natasha discusses how her first event unexpectedly catapulted her into the realm of entrepreneurship, highlighting the essential role eve...

🔊 Welcome to a riveting episode of The Guiding Brands Podcast!

Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space.

🎨 Dive deep into the art and strategy of branding with these key takeaways:

- Curiosity leads the charge in innovative marketing✨

- Tony Bands' clever targeting for the active older generatio...

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership and customer service.

📈 Here are key timestamped takeaways from the conversation:

- [00:02:14] Overcome business challenges wi...

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and how this medium shapes customer connections and brand loyalty. 🎥📚

🔑 Key Points:

- The power of storytelling in marketing and brand awareness 📈

- The embodiment of storytelling at Publix supermarket 🛒

-...

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore how the local Chamber is an essential piece in your marketing toolkit - perfect for complementing your other marketing strategies. 🧰✨

🔑 Episode Nuggets:

- Peter Mason shares the Chamber's power in f...

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and the impact of AI on businesses.

He also delves into his work with the StoryBrand framework and highlights the transformati...

A conversation with Elizabeth Andersen of Counterpart Strategies.

In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work.

Follow Elizabeth at:

Instagram: https://www.instagram.com/counterpart.strategies/

LinkedIn: https://www.linkedin.com/in/anders...

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG: The #1 Strategy of High-Performance Brands.

Follow Steven Sued at:

https://instagram.com/chappe.studio or

https://inst...