Cracking the Code: AI, Data Privacy, and Customer Segmentation | Saurabh Kumar | #TGV594

Episode Highlights:

• Precap
• Context, Setting, Introduction, and First Rapid Fire Round
• How did customer segmentation differ across PayPal, Meta, and Uber platforms, and what core strategies did he find most effective in driving business outcomes?
• How does customer segmentation in a tech-driven environment compare to that in more traditional industries like food and beverages?
• Advice to a startup trying to implement customer segmentation from scratch?
• How can companies avoid common pitfalls when deploying AI in their marketing efforts?
• What’s the balance between maintaining customer privacy and delivering personalized marketing? Can AI help bridge that gap?
• As companies face the phasing out of third-party cookies, strategies recommended for effectively leveraging first-party data?
• Witty Answers to the second rapid-fire round of questions
• Advice to those aspiring to make BIG in their careers?
• About the origins of customer segmentation

About the guest:

Saurabh Kumar, is a seasoned Data Science leader currently at an American multinational food manufacturing company, with an impressive career spanning major tech companies like Meta, Uber, and PayPal. With a wealth of experience in AI-driven marketing, customer segmentation, and data privacy, Saurabh has led data science initiatives that have shaped how businesses interact with their customers through innovative and data-driven strategies. His insights into AI, big data, and the future of first-party data are sure to provide valuable takeaways for anyone interested in tech and marketing transformation.

Connect with the guest Saurabh Kumar on LinkedIn:

https://www.linkedin.com/in/saurabhkumarece/

CONNECT WITH THE HOST ON LINKEDIN:

Naveen Samala: http://surl.li/tmksm

http://www.naveensamala.com

If you'd like to contribute to our mission, please donate through Paypal

https://paypal.me/NaveenSamla

If you wish to become a productivity monk: enroll in this course: 

http://surl.li/tmksi

TGV Inspiring Lives Volume 1 & 2 are on Amazon:

Vol 2: 

Notion Press: 

http://surl.li/tmkry

Amazon UK: https://www.amazon.co.uk/dp/B0CQ2J7BM8

Vol 1: Kindle:

https://amzn.eu/d/cKTKtyC

Paperback:

https://amzn.eu/d/4Y1HAXj

#TGV is available in Hindi & Telugu:

https://youtube.com/@tgvhindi

https://youtube.com/@tgvtelugu

Audio:

http://surl.li/tmksp(#tgvhindi)

http://surl.li/tmksx (#tgvtelugu)

FOLLOW ON TWITTER:

@guidingvoice

---

Hosted on Acast. See acast.com/privacy for more information.