The Future of Agencies: Team as a Subscription | Senthil Kumar Hariram | #TGV656

Summary

In this episode of The Guiding Voice, Naveen Samala interviews Senthil Kumar Hariram, a digital visionary and founder of FTA Global. They discuss the evolution of marketing agencies, the impact of AI, and the importance of accountability and agility in marketing. Senthil shares his success mantras, lessons learned from his entrepreneurial journey, and innovative concepts like 'Team as a Subscription'. The conversation also touches on the future of search, brand recall, and the essential skills for high-performing marketing teams.

Takeaways

• We're going to be talking about an actionable conversation.
• Hiring smarter people than me is crucial for success.
• Cash flow is something that is underrated in startups.
• Fire the agency, it's an anti-agency movement.
• Team as a Subscription is a unique concept that offers flexibility.
• True accountability in marketing looks like fast, tactical work.
• It's not just plain English you're conversing with the bots; prompting matters.
• Brands should optimize for the web rather than just their website.
• A high-performing marketing team needs a prompt engineer and automation expert.
• People are greater than the company; brands want to do business with people.

Sound bites

"Hiring smarter people than me."

"Optimize for the web for your brand."

"People are greater than the company."

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