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August 29, 2025 31 mins

Discover how GunBroker can be a game-changer for firearm dealers! Join GUNS Magazine editor Brent Wheat and "Mr. GunBroker" Allen Forkner as they dismantle the biggest misconception in the industry: that GunBroker is a competitor to brick-and-mortar stores. In this episode of GunBroker University, they reveal how this online platform is actually a powerful partner, helping dealers expand their reach and boost their sales.

Whether you're a large retailer or a small, one-man shop, you'll learn how to leverage GunBroker to:

  • Expand Your Showroom: Instantly gain a nationwide customer base of over 8.5 million registered users, turning your local inventory into a 24/7 national storefront.
  • Boost In-Store Traffic: Facilitate firearm transfers from online sales, bringing new customers directly into your shop for potential upsells on accessories, ammo, and services like range memberships and training classes.
  • Liquidate Inventory: Find buyers for hard-to-sell or specialized firearms, turning slow-moving or unusual trade-ins into quick revenue.
  • Grow Your Business: Get expert tips on optimizing your online listings with professional photography and clear descriptions, and learn how to use GunBroker's robust tools to integrate with your existing point-of-sale systems.

Plus, get a look at the latest market trends, including surprising growth in the used firearm and parts markets. This is essential listening for any FFL holder looking to thrive in the modern firearms market.

EPISODE SPONSOR

This series of the GUNS Magazine Podcast is sponsored by GunBroker.com — the largest online marketplace dedicated to firearms, hunting, shooting, and related products. Launched in 1999, GunBroker.com gives you a safe, secure, and transparent way to buy and sell firearms, ammunition, hunting gear, and much more by strict adherence to gun ownership policies and regulations through licensed firearms dealers as transfer agents. GunBroker.com promotes responsible ownership of guns and firearms.

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