S2E13, Mary Fastenau, Anthology Marketing Group, a Finn Partners Company

Mary Fastenau, senior partner at Anthology Marketing Group, fondly recalls the Internet’s early digital marketing potential and the growth of what is now the state’s largest integrated marketing and communications agency. “It’s the beauty of what’s going on in digital, even today, is that … you can test, you can look and you can make sure that your hypothesis, even if they’re very well researched, that they are actually relating to real people,” she says. Starr Siegle became Anthology Marketing Group in 2007. Today, the agency is part of Finn Partners, a global marketing and communications firm, and represents clients like Hawai‘i Pacific Health, Hawai‘i Tourism Authority, Hawaiian Telcom and ‘Iolani School.