May 21, 2025 • 43 mins
In this illuminating conversation with Brynn Scarborough, founder of Alchemy Leadership Lab, we unpack the art of crafting a soulful elevator pitch that feels authentic while effectively communicating the transformation you offer. Through live role-playing scenarios, we demonstrate the difference between responses that fall flat and those that spark genuine interest and connection.
Brynn reveals how women especially tend to undermine their own messaging with questioning tonalities and tentative language, offering practical frameworks to speak confidently about your work without the "ick factor" that comes with traditional pitching. You'll learn how to position yourself as an expert at the intersection of your various modalities rather than feeling obligated to list every credential.
Check out Heallist.com for digital tools created just for holistic healers.
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Transcript
Episode Transcript
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Yuli (00:04):
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:25):
find on healistcom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, dear friends, anothervery insightful and fun episode
of the Healers podcast comingyour way, and I'm so excited to
welcome Bryn Scarborough to theshow today.
(00:48):
Bryn is a seasoned leader in thewellness tech space, known for
scaling companies and guidingtransformation with both heart
and strategy.
Through her work at AlchemyLeadership Lab, she's now
helping leaders, and especiallywomen, find clarity, purpose and
confidence in their voice.
In this episode, we'reexploring how to craft a soulful
(01:10):
elevator pitch, not a stiffrehearsed script, but a way to
speak your truth clearly so itattracts the right people.
So I'm really excited for thisepisode.
So I'm really excited for thisepisode and my intention would
be for this one to learn, ofcourse, and explore deep
subjects, but I also want tohave a little fun.
(01:31):
I feel like I'm really inspiredby my own young kids and just
watching them and how much funthey're having and every single
moment in their life, or mostmoments, and how much we as
adults miss that.
So springtime, you know, we canfeel kind of like the spring
(01:53):
summer energy.
This subject kind of invites tomore experiments and maybe play
pretend, and so I'm justexcited for the next hour or so.
So welcome.
Brynn (02:00):
Brynn, thank you so much.
I'm excited as well.
I always get very energizedaround the spring equinox.
I don't have that new year, newyou energy.
It doesn't come until aroundspringtime.
So I'm with you as I'm watchingthe flowers bloom and all of us
sneezing from pollen.
I also get really energizedthis time of year for the next
thing, and whatever's coming isthe next iteration for the year.
Yuli (02:25):
Amazing.
I'm the same way.
I'm so excited to connect withyou today and I wanted to dive
right in, as we like to do onthis podcast.
Let's give our listenerssomething to, something really
really to take away from.
If they just listened to thefirst few minutes and we
originally, when we connectedand we kind of chatted about so
(02:47):
many different subjects we candiscuss and you're really an
incredible resource everythingthat comes to personal
transformation, and somehow theconversation led us to the fact
that how many practitioners andhealers and being solopreneurs,
they sometimes undermine theirown messaging subconsciously,
(03:10):
consciously, and they really,when it comes to those first few
minutes, when you meet a newperson, you meet a new client or
potential client, or you meetsomebody at a party, even who's
asking you.
So what do you do?
I think so many people stumblethere and it's from that to even
.
You know, when we host eventswith healers, we host our
(03:31):
wonderful healer circles andpeople have an opportunity to
share what they do it's alwaysyou either get a very quick,
short answer that doesn't giveyou a really good idea, or you
get extremely long-winded kindof history of their lives, which
is very fascinating, but oftenyou know again, it doesn't give
(03:55):
you that quick snapshot of whothe person is.
How can you connect?
So can you give some of yourperception and some of the quick
tips around that, and thenmaybe we can do a little bit of
role playing as well.
Brynn (04:09):
Absolutely.
Yeah, there's a lot of thingsthat come to mind when you bring
up you know how we positionourselves, how we can just
quickly communicate to someonewho we are, what we do, what
we're about, and so I want tostart with kind of what you said
this preconceived idea of howwe position ourselves in
soul-led work or in work that webelieve is more, let's say,
(04:32):
heart-based, soul-based,spiritually-based, those types
of things.
And sometimes we think thatlanguage doesn't really
translate into being able totell someone very quickly at a
happy hour this is who I am andthis is what I do.
And having been on both sidesof this coin, walking into new
spaces and trying to explain ina quick way what I'm doing when
there might be 45 tabs open, andthen also listening and
(04:56):
responding to so many of thesetypes of positionings, really
knowing the difference andgetting out of our own head when
it comes to saying who we areand what we do with confidence
and I think women especiallyhold back on this You'll even
hear questioning tonality.
We will speak more smalllyabout ourselves.
We will position ourselves asif we're asking a question
(05:18):
instead of making a statement,things like that, which is just
a natural impulse for us and itreally does take practice to
kind of take the ick out of thepitch or the ick out of the
statements to be able to justsay this is who I am, this is
what I do, this is what I bringto the table.
Yuli (05:35):
Amazing, and you touched on so many different blocks and
challenges already.
So let's put that in action.
Let's say we meet for the firsttime and you ask me the famous
question, the elevator pitchquestion.
Brynn (05:51):
That's right, that's right.
So what do you do?
I do Reiki.
What?
Yuli (05:57):
is Reiki.
You know, it's this energyhealing practice that I studied
for a couple of years and I gotthe certificate and now I'm just
I'm starting out.
I have some clients that I'mseeing, but, yeah, I love that.
Brynn (06:16):
Oh, that sounds so interesting.
Why would I do Reiki?
Yuli (06:21):
Well, it's good for your system in general and it's great
for different conditions and,yeah, it's something that is
just really helpful to everyoneoh, I love that.
Brynn (06:34):
I I would love to know more.
How can I get in touch with you?
Yuli (06:38):
here's my cell phone number.
You can always just text me and, you know, if you ever feel
like exploring Reiki, I wouldlove to have out maybe.
I also offer free introsessions, so if you ever want
one, just text me and we'll findtime.
Brynn (06:56):
Oh, that sounds great.
Thank you so much, so we coulddive into from that patient
right there, so good.
Yuli (07:04):
So let's analyze that a little bit, and what can we do
better?
Brynn (07:08):
Yeah.
So I feel like that was areally good representation of
how sometimes we talk aboutourselves, especially when we
are walking into our soul ledwork and I've actually found
this as I'm, as I'm walking intothe space with Alchemy
Leadership Lab as well.
So when I, when I hear you talkabout, let's say, being a Reiki
healer, I think to myselfyou're a practitioner who helps
(07:29):
someone align their energy andtheir intention Simple as that,
right, and it may not be theperfect, most flowery definition
of what Reiki is in its truehistorical sense.
That's not really what we'retrying to get to here.
What we're trying to get to isthat statement that sticks in my
mind as I hear it, so that whenI think of you, I know exactly
(07:49):
where you're positioned and whento reach out to you.
And I think when we change theframing around what we're
actually doing, when we pitchourselves maybe even take away
the pitch terminology when weintroduce ourselves, when we
invite someone into our workwhich could be a much better way
to look at this that invitationneeds to be really clear about
(08:11):
what we're being invited into sothat it applies to me and then
I know where to find you lateron.
I got some great advice about ayear ago as I was really working
with this.
You know, I knew how to pitchmy company, I knew how to pitch
myself as an executive, but Iwas stepping out with this.
You know, I knew how to pitchmy company, I knew how to pitch
myself as an executive, but Iwas stepping out into my own
space and exploring doctoralresearch, all of these things.
Thankfully, I got to learn andsit at the feet of some
(08:34):
incredibly accomplished womenwho just said exactly who they
were as clearly as possible, andit didn't come off as oh,
that's gross or oh, they'reselling themselves.
It came off as I know exactlywhat they do and I know exactly
what they need from me or how Ican get involved in that
invitation to their work, and soI think a bit of reframing
there is also really importantwhen we're putting these
(08:56):
statements together.
Yuli (08:58):
So can I put you on the spot.
Then Can we just switch chairsnow?
Yeah, absolutely Amazing, so hiwhat do you do?
Brynn (09:09):
Oh, I'm a Reiki healer, but what that actually means is
that I'm a practitioner thathelps people align their energy
with their intention and getthings done in their lives.
Yuli (09:19):
So how do you do that?
What is Reiki?
How does it work?
Brynn (09:23):
Well, reiki helps you align your energy center so that
you can show up as a wholeperson, as a whole human, to
whatever it is that you'reputting your intention towards,
whether that's your business, oryour family, or your health,
whatever that is and how can Ipotentially explore your
services?
(09:43):
I would love to talk with youmore about my services.
Here's my business card.
It's got a QR code on it.
You can scan it and you can goimmediately to scheduling a
discovery session.
That's totally free.
We can talk a little bit moreabout how Reiki might assist you
in accomplishing your goals andthe things that are important
to you.
Yuli (10:01):
Amazing, I'm clicking right now.
New client Reiki might assistyou in accomplishing your goals
and the things that areimportant to you.
Brynn (10:04):
Amazing, I'm clicking right now New client.
New client.
Yes, I am not a Reiki healermyself, so if I misrepresented
any of that, I'm so sorry.
But yeah, I think it really isabout being able to connect with
the person you're talking, toconnect with your audience,
right, I think we have this oldschool idea of what an elevator
(10:25):
pitch is that it's always thesame and it's not.
It really isn't.
If you are talking about Reiki,for example, to an executive
leader who is really stressedand needs help aligning
priorities, that's gonna be adifferent conversation than the
stay-at-home mom, than thedigital nomad who is really
(10:45):
involved with all of these typesof modalities.
So being flexible and reallyputting yourself in the shoes of
the listener is incrediblyimportant.
Yuli (10:55):
Absolutely.
I couldn't agree more.
Let's do another fun one.
Can we do another case?
Yes, and, by the way, I'm also.
I'm not a practitioner, so if Imisrepresent something I
apologize to anyone.
But let's do.
Let's do another extreme case,okay let's do it.
Brynn (11:14):
It's so great to meet you .
Tell me more about what you do,so.
Yuli (11:19):
I studied a lot of different things in the holistic
healing space Anything from Istarted with yoga and then I got
also a certificate in Ayurvedicpractices and I learned also
other modalities likehypnotherapy and sound healing.
So I'm really really passionateabout the holistic space and I
(11:45):
just love learning new tools,and so I'm able to offer my
clients all this kind of wholepackage of things that are
depending on what they need.
I usually, when I go intosessions, I don't even know what
I'm going to be doing, but I'mtalking to the client and then
together we go on this journeyof exploring what they need and,
(12:08):
you know, it becomes eithermaybe body movement or alignment
session, or we work with herbs,or we work with all those
different other modalities thatI mentioned, and I just help
people.
That's what I do.
I love to heal.
I come from a family of healersand we've had this for
(12:30):
generations and, yeah, I'm justreally, really that's my mission
in this world.
Brynn (12:37):
Wow, you've given me so much to work with.
If I wanted to try one of yourservices, where would I even
start?
Yuli (12:45):
Well, first maybe we should talk about what you're
looking for and what are yourgoals, and where are you lacking
alignment, and then we can comeup with a plan that will fit
you best.
Brynn (13:01):
That's so exciting.
How do I get in touch with you?
Yuli (13:04):
You can email me, and then I'll send you more information.
Brynn (13:09):
Great, I can't wait to connect Okay.
Yuli (13:13):
Now let's do the flip.
Brynn (13:16):
So you've given me a lot to work with here.
Yes, let's discuss, let's tryit.
All.
Right, let's go Putting me onthe spot here with lots of
different topics and modalitiesto work with.
So let's give it a shot.
So I think there's a lot of uswho are dabbling in multiple
modalities.
Right, I have an MBA and a yogateacher certification.
(13:38):
I'm getting a doctorate.
I might become a Reiki healerafter that as well, right?
And if I was trying to list offall of those things for an
individual to help themunderstand what I'm doing, we
would just be lost in the sauce,right?
And so we hold back sometimesfrom using the true terminology,
which is I'm an expert at theintersection of personal
(14:00):
development and businessdevelopment, or I'm an expert at
this intersectional spacebetween soul-led healing and
personal growth.
I do that with a lot ofdifferent modalities that I've
learned throughout the years.
So we hold back, in kind ofthis, some of the terminology
that would help us expressexactly our positioning.
Help us express exactly ourpositioning, which is expertise,
(14:21):
which is being an authority,which is bringing years of
experience to the table, becausewe're trying to over-explain
ourselves so often.
We're trying to over-explainand over-validate ourselves
instead of just standing strongin a position.
I think this is also a uniquelyfemale issue that we deal with
as well, because we'reconstantly trying to justify our
(14:44):
seat at the table by explainingall of our credentials and all
of the reasons why we deserve tobe there, instead of just being
very clear about who we are andwhat we do.
Yuli (14:57):
From my perspective, something that I've seen and
mistakes that people do in allkinds of industries.
Right, and they list theiraccomplishments or credentials
instead of leading with thevalue're really interested in
learning the laundry list ofeverything we do, but really
(15:29):
they ask to understand forthemselves.
How can they connect with youon a deeper level?
Brynn (15:36):
That's absolutely right.
And this problem, this issue,is not reserved for holistic
practitioners or solopreneursright.
This happens in the CEO spaceall the way through the
executive pipeline, every typeof business, every type of human
, because we are not just onething.
And career development now,honestly, is taking a huge turn
(15:59):
towards this portfolio spacewhere we might have three or
four major buckets open at anyone time.
You and I are perfect examplesof this.
So it's kind of like choosingwhich bucket to lead with, but
also really doing someself-reflection about where you
stand in those spaces.
Right?
Just last night I heard a greatexample and a terrible example.
(16:19):
At a dinner I was at, someonetold me I said, what does your
husband do?
And she said, oh, he's acommodities trader.
And I was like, simple andstraightforward, asked another
person, what do you do?
And got a long explanationabout all the different aspects
of their business.
But I walk away not actuallyknowing what they do.
I walk away like not reallyknowing what business they're in
(16:39):
.
And I've done this, I've doneit well and made a mess of it,
especially as I was walking intomore and more tabs in life, and
so it also is a space for realself-reflection.
Sometimes we don't really wantto write those strong I am
statements about ourselves, andwalking through that process,
especially in a journal orsomething like that, can be
(17:01):
really useful to help move thisprocess forward in a soul-led
way.
Not in a sales pitch way, butin a soul-led way.
Yuli (17:09):
Amazing and also another great point that some of your
examples is how sometimes peoplego on a whole like journey of
their life story right and speakkind of share a lot, overshare,
maybe even sometimes right whenmaybe the better way to go
about it to choose one of thebuckets right.
(17:31):
What do you lead with?
Use your intuition, all thehealers, you have their
intuition, so you should knowwhat the person is seeking or
have an idea.
So choose one thing to leadwith and give them an
opportunity, give them space toask the follow-up question.
Brynn (17:46):
Yeah, that's right.
That's right.
And let there be a pause, right, because I've done it so many
times and I have overshared, Ihave over-explained myself,
especially when you're walkinginto something new or you're in
a new room or around new people.
You know, just kind ofvalidating your position there
(18:07):
and I think we all do it insteadof just kind of letting the
truth hang of.
You know, I'm an expert, I'm anauthority, I work in this space
, things like that or I focus onyou know, any of those things
are helpful.
Yuli (18:22):
Yeah, absolutely.
And also, as you were talking,also something came up people
that actually are still doinghealing, part-time, for example,
right, and they have like avery traditional career.
There's so many people likethat that I meet, you know, they
still have their corporatecareer and they really are
starting to pursue healing,first on the side, but then it
becomes the goal is to make ittheir main source of occupation,
(18:48):
income and life, right.
So I think those are anothertricky cases, right, like what
do you lead with?
You say, I'm a I don't know abusiness manager by day and a
regular by night, or what do youchoose?
Brynn (19:06):
That's a really good point and it kind of brings up
this thought about, I think,this myth of being
single-focused that we've hadfor so long.
I know I had it for years whereI thought if I'm going to be
successful at anything, I've gotto be singularly focused on one
thing, and I just don't believethat's true anymore.
I love having people around whoare multi-passionate, who are
(19:35):
pursuing passions in, let's say,a solopreneur, healing space,
practitioner space, while alsodoing the practical work of
paying the bills, doing the work, ascending in their corporate
career.
I don't think we have to chooseand I think that myth of choice
has been around for a long timeand you're right, it comes down
to intuition A lot of the timesin the spaces I'm at, I'm gonna
(19:57):
lead with I'm an executive inthe wellness and technology
space and oh, by the way, I havethis community that you might
really love to connect with withAlchemy Leadership Lab, and
it's usually met with somepretty like inquisitive ideas,
questions.
I would love to do that.
You know I'm not putting thecommunity out there to everyone,
but especially people who feelaligned and like I might have a
(20:20):
platform to offer them, and Ithink it's also important to
come back to this idea ofreciprocity as well, which is
what can I give, instead of justtrying to tell someone who you
are and what you do.
Think about this infinite loopof giving, where you really are
(20:41):
giving someone an invitationinto the space that you take up,
whether that's in your work,whether that's a community that
you're putting together, whetherthat's even a podcast right,
you're giving me an invitationto step into your world and to
benefit from that in some way,and so it is a gift.
It's not.
You're not forcing something onsomeone, you're not selling it.
You can really reframe it tosay, like how can I open the
(21:02):
door to my gifts for the personthat's standing in front of me?
Yuli (21:06):
Absolutely so.
If we had to redo that intro ofa person with you know five
different modalities and andmaybe also a full-time job,
right, let's add some complexityto that.
Yes, yes, yeah, how would we?
Let's give people, or listeners, maybe, a language that they
(21:28):
can use.
So if I asked you, what do youdo?
Brynn (21:32):
Yeah, I think, based on what we've established.
I would start with, I'm anexpert at helping people
navigate healing modalities in apractical way in their life.
I've studied a lot of them,which we can dive into, but I'm
really here to help you puttogether some nurturing and
healing methods or practices inyour life that help move you
(21:53):
forward, and you don't have totell me every single one that
you do.
That comes down to a customizedconversation later and I would
follow up with.
It's a fully customizedexperience because I have
expertise in so many differentmodalities.
I really can pull from whatmakes the most sense for you,
whether that's yoga ormeditation or Reiki or some sort
(22:14):
of health and wellness protocol.
That's perfect for you, but itreally is based on what you want
to accomplish.
Yuli (22:21):
Right, and another important thing that you did so
well in the first role-playingthat we did, that.
You gave them a very clear whatshould we call it like action
item.
Here's my QR code.
Go, scan it and book.
And I think this is wherethings get lost.
A lot of opportunities get lostand then, purposely, I said in
(22:44):
this role-playing oh, here's myemail, I'll just send you more
information.
This is where a lot of timesthings get lost, right?
So you have that attention of aperson at that moment and
they're clearly intrigued aboutwhat you do.
You have to and I don't want to.
I really don't want to usemarketing terms, especially not
(23:05):
on this podcast, but you knowthis idea and we need a better
term for conversion, right?
How do you convert somebody toan actual client or a potential
client and how do we do thatbetter?
Brynn (23:19):
That's absolutely right.
Well, this terminology existsbecause it works, whether we
like it or not, or whether weare diverting into a different
type of language that we use tospeak about these things.
Maybe it's new communitymembers and not conversion, it
doesn't matter what you call it.
Having the boldness and, let'ssay, the confidence in what you
(23:41):
offer to make the ask, which ismove on the energy that's
present we would say strike,while the iron's hot in the
sales world, when, in reality,if there's an energy about what
you're doing, you want tocapture the momentum of that
energy and that's part of yourwork, right, especially in this
holistic space, is to be able torespond when there's an
(24:04):
energetic cue towards something,and so, making that easy.
I've coached multiple localbusinesses when I do health and
wellness events, especially whenthey're showing up and I'm like
make sure an offer is readythat someone can respond to in
the moment, without thinkingabout it, without overthinking
it or coming back to it later.
And it's funny that you broughtthis up like, oh, just email me
(24:25):
later.
I actually coached through thisexact process at one of my
events, where one of my localvendors just said, oh, I'll just
collect an email and reach outlater.
I said no.
I said arrive with a pay link.
Put a bundle package togetherthat you can sell that day so
that when people meet you andthey are energetically
responding to what you have tooffer, they can make a move
(24:46):
right.
Don't give us too much time tothink about it or deprioritize
it in our minds.
Make sure that we can move onthat energy.
Yuli (24:55):
Absolutely so, yes, and the easier you can make that
process right.
Don't make it five steps, don'tmake it.
Send me an email, send me moreinformation.
You can think about it andmaybe you can send me another
email and we can find time tomeet.
Right, it's just and this iswhat we try to do.
(25:16):
I mean, a big chunk of my workat Healist is really automating
that process at least.
I mean, we can't help you withyour elevator pitch and the
soulful elevator pitches you,but from that moment, to have
that easy, bookable link thatyou can just share with people,
they get all the informationthey need.
They have your buy-incredentials there.
(25:39):
They have all your socialprofiles.
They want to follow you.
They have all your servicesmenu.
They have pricing description.
They have your calendar menu.
They have pricing description.
They have your calendar, likeall the pieces that they need in
order to make that decisionright.
That's what we try to do withour product.
But I just and part of itactually started because I
(26:02):
personally, as a client, anytimeI wanted to see a healer, I had
to jump through like fivedifferent hoops and send emails
and whatnot.
Brynn (26:10):
You know, this brings up a really interesting point.
I work with a local healer herewhere I live in St Petersburg,
florida, who does a beautifuljob of dancing between systems
and soul-led work and always has.
It is easy to book with her, itis easy to find her schedule,
it is easy to find her schedule,it's easy to make an
appointment.
She's very responsive, and Iwould say that's not the
(26:34):
standard in the industry, right?
The standard is you send a textmessage or maybe an Instagram
message.
We spend maybe a week goingback and forth looking for a
time to connect.
I'm losing interest during thistime.
Right, there's 10 other thingsthat are on my mind to do, and
you're absolutely right.
You just you lose theopportunity during that whole
(26:57):
process of schedule coordinationor explanation or those types
of things, and so even I lovethe idea that everything is just
right in front of you and canbe easily activated in that
moment to say, hey, here'severything you need to book with
me, because let's just say andI won't mention who, but I
actually keep memberships toplaces that are probably not the
(27:19):
very best service or experiencebecause it's so easy to book,
it is so easy just to hop on theapp or hop on the website.
I don't, and I can just bookwhat I need and go in and get it
done, and that is.
It's really a game changer,especially today when there's so
many things fighting for ourtime.
Yuli (27:37):
Absolutely Well.
Thanks for sharing that,reinforcing that message that we
are spreading, and it wasreally extremely helpful.
Just want to take it all in.
I think we gave a lot of ourlisteners a lot of great, I
think, foot for thought right.
Something to pay attentionfirst.
I know it might soundoverwhelming.
(27:58):
Okay, I now need to figure outmy new elevator pitch right, and
you might have realized thatsome of those things I would
describe maybe you're doing aswell, but I think maybe first
step is just start payingattention next time someone asks
what you do.
Brynn (28:13):
And I think a really actionable takeaway would be two
things.
One, to journal about, let'ssay, three of your ideal
customers.
Who are those people?
What do they do?
You know I'm going to use theterm avatar, which avatar is
(28:43):
really not close enough, but inthe past, when you were building
, working with, you know,suburban housewives.
What is your mission-drivengroup that you're called to?
And think about who those topthree people are and write it
out in detail.
Who are those people right?
What do they do?
How do they spend their time?
What's important to them?
(29:04):
What are they stressed outabout?
And then it might become a loteasier to fashion just kind of
three statements about how youposition yourself with those
individuals.
Write it out practice it say itout loud so that you kind of get
through the things that arejumbly or don't make sense
before you're in front ofsomeone and that doesn't sound
very soul-led.
But the reality is, thepractice of this terminology and
(29:26):
the practice and visualizationof the conversation is really an
incredibly important part ofmaking it flow and getting your
energy across successfully.
Yuli (29:37):
Absolutely, and I would encourage anyone who can to
practice in person.
Just go to a local networkingevent not even a holistic event
right, go sign up.
There's so many like smallbusiness owner groups.
There's just so much happeningin local communities.
Just go and practice withoutany pressure.
Don't go with this idea.
(29:57):
Okay, I want to get like threenew potential clients out of
this.
Just go to practice and havefun, but really use that time to
sharpen and you're going to getbetter with every introduction.
Brynn (30:10):
That's absolutely right.
In fact, I have an avenue thatcan even be used for that with
Alchemy Leadership Lab.
We host a needs and leads calland we keep the call nice and
short.
But the idea is exactly what wementioned earlier, which is
reciprocity.
You show up with a need thatyou can clearly articulate,
whether that's in business oryour practice, that you're
starting, and with a lead, whatcan you give?
(30:32):
Where can you support thecommunity?
What can you offer as expertiseor as a connection?
And we always do those thingstogether.
But what's been so amazingthrough this process over the
last couple of months?
A the level of interest is huge.
Women are ready to do business.
Right, whether you like thatterminology or not.
We are ready to do business andwe want to do business
intentionally together, which isincredible.
(30:54):
The second thing is we're veryunprepared to say these things
very clearly.
I've gotten to coach now groupsof women through this process
to say be prepared to tell meclearly what it is that you need
.
How can I help you?
Because I can't help you if Ican't recall in one sentence
what you need from me, I don'tknow how to plug myself in and
further tell me what you do.
(31:16):
Where's your magic, what isyour genius in one sentence so
that the rest of the communitycan benefit from it, and that's
been an incredible process towatch.
I'm not the only one who had towork through this evolution
over years of kind of coachingand executive presence and
learning and development.
It's very common not to be usedto these things, so don't judge
yourself for not being able todo it right off the bat, but do
(31:37):
find these areas where you canplug in practice in a safe space
, be in community and makeconnections in that way.
Yuli (31:44):
Amazing and your community sounds incredible.
Can you share more about it?
Brynn (31:50):
Absolutely so.
Alchemy Leadership Lab is,let's say, the brainchild of my
executive work and my doctoralresearch, which is in leadership
resilience.
Right now it is at thisincubation stage, which has been
a really beautiful thing,that's come together on WhatsApp
, so there's around 150 women onWhatsApp.
We are very actively engagingin the wellness, fitness, beauty
(32:13):
, health space.
Right Every day somebody from anew industry is joining.
But really the goal is toelevate each other's voices and
it's to align personal andprofessional development and to
do business very intentionallytogether.
You know, sometimes men are alittle bit better at showing up
at the golf course and walkingaway with a business deal.
We want to be intentional andforthright about the fact that
(32:36):
we are interested in gettingbusiness done.
We are interested in supportingeach other's endeavors and also
supporting each otherpersonally, because I don't
believe those two things areseparated.
So you will see more over thenext months.
I'm always very grateful foranyone who's along at this stage
of the journey, because itreally is just this response to
energy and response to theopportunity that's in front of
(32:57):
us while the platform is beingdeveloped behind the scenes, but
it's really a truly beautifulspace and container that has
already developed.
Yuli (33:05):
Amazing and I love the way you're developing it too and
just kind of going with the flowand allowing it to shape itself
, because I remember we talkedoriginally was a few months back
, and you said, well, I'm notsure where it's going to be at
right, and we kind ofpre-scheduled this interview
kind of far into the future, andI think that's okay.
I think it's totally with thespirit of times, right, you
(33:29):
don't need to have thisperfectly polished kind of maybe
a counter message to what we'retalking before.
You don't always need to haveeverything figured out and not
perfectly polished like elevatorpitch ready, because you're
still building something, andthat's okay too, as long as you
can define it very clearly,which you just did.
Brynn (33:51):
Yeah, and I love that you brought that.
That's a whole separate podcast.
Like getting this idea ofperfectionism before we put
something out for public view,which I really had to get over
myself as well.
But I did it because I want todo this in community.
I want other people next to mewhile I'm going through this
process and unless I'm honestabout the process, I can't have
(34:13):
that.
If I wait to stand up thisperfect quote-unquote platform
after it's ready and justsurprise the public with it,
then I lose all of this buildmomentum.
That's happening along the waywhen I open myself up
authentically.
But it's a huge challenge to myperfectionism at all times,
because I'm just publiclyexperimenting with some things
and being honest about that.
(34:34):
But what I'm noticing is thatit's allowing space for others
in the community to alsopublicly experiment.
So whether that's on LinkedIn,whether that's on consulting
calls, whatever it is thatthey're diving into, I'm seeing
more and more of this energycome forward and I think it's
fantastic.
Yuli (34:50):
I love that so much.
And, yes, you're right, it's awhole other subject and I think
it's close to so many people.
Anyone who's building acommunity or even a client base
right, taking it back topractitioners, you might be
still kind of figuring it out.
What is it?
What is your full offering?
And this is another thing thatI'm seeing a lot in this space
(35:11):
People, so many people, are intransition.
They say, okay, this is what Istudied, this is what I know.
But I'm being taken to thismuch bigger thing now and I
don't know what it is yet, but Ican feel its energy and it's
pulling me and I don't know howto define myself anymore because
(35:31):
I'm not just this practitioner,I'm turning into something more
.
Brynn (35:33):
That's right.
Well, we've got a space to plugyou in there too for career
transitions, because so manywomen are putting their hands up
to say, either I'm goingthrough a midlife change and
what's important to me it isn'timportant anymore.
I wanna be doing my soul work.
I am feeling the energy ofchange this year is bringing
about such depends on yourmindset but such a disruption to
(35:58):
be able to create change anditerate into the next new thing.
I you know, when I startedwalking through this process of
career change, I was terrifiedbecause I thought where are the
other people going through thisprocess?
I had not identified them yetand this community has made me
realize really quickly.
I just started sharingone-on-one last fall where I was
(36:18):
at what was going on, trying tobe bold like I'm coaching in
this call, trying to be boldabout where I'm at so people can
find me, and that led me thento this space of oh, hold on,
there's so many other women outthere like me who are pursuing
the next thing, who are steppinginto the next version, and it's
not totally clear yet.
(36:38):
And can we lock arms and dothat together?
So I do think it's a bit of amacro energy that's going on and
manifesting itself on theindividual level, and I hear it
over and over again.
Yuli (36:51):
Amazing.
I just had goosebumps all overas you were speaking.
I just feel like you're right,like there's so many people
going through it and we allthink this is just us, this is
just me, and a lot of people arereally hesitant to share
because they feel like they needto know the final destination
before they're able to share itright, absolutely.
(37:12):
And it's just so powerful andthe people you're going to
attract when you share yourtransition.
I think it has some potential.
Brynn (37:23):
I agree with you and you know what's funny is, the
challenge is to stay in theauthenticity of that transition,
is to not try to button it upand make it look too pretty, not
try to over-explain it, to beable to say part of my statement
is I'm in the middle of acareer transition and just
working up to the confidence tosay that out loud took a few
(37:43):
months.
I'm not gonna pretend like Ijust woke up one day and was
like this is all gonna be fine,there's nothing to worry about.
That's not real.
So the challenge is really tostay authentic in that space,
and what I do believe is thatyou don't have to make a choice
between saying boldly who youare and what you need and
inviting someone into your giftsand being authentic and showing
(38:05):
up as your real self.
I do not believe there's achoice between those two things,
and I think over time we havekind of created this false
dilemma for ourselves at timesthat I can either show up as a
business person or I can show upas myself, and I can't do both,
and that's not true.
Yuli (38:20):
Amazing.
I love this message.
So we're giving our listeners athird option to come up as a
transition.
And if you're going into aconversation back to our
original question, what do youdo?
You could also say I'm going tothis transition from the
corporate world to holistichealing, let's say, and you wait
(38:42):
for the response and to seewhat the person resonates with.
And it's actually a fun game toplay sometimes because you can
see if they pick the first partor the second.
That's right.
Brynn (38:56):
You'll be amazed, I think , when you do, if you are in
that space and you begin sharingit, how many people say, oh my
God, me too, or oh my gosh.
I feel the same way, especiallyif we're talking about, you
know, transitioning from more ofthis mind-led space or, you
know, pragmatically led spaceinto what we're talking about
transitioning from more of thismind-led space or
pragmatically-led space intowhat we're doing next.
(39:18):
Yeah, I think you'll find thatthere's more people with you on
the path than you think, andbeing on the path with that
person is actually a muchstronger connection than
whatever it is, at the end ofthe day, that you're practicing,
selling, positioning yourselftowards, especially if you're
stepping into your soul-led work.
Yuli (39:34):
Amazing.
And also to loop back to ourconversation about transforming
people into potential clients oropportunities, I think people,
once they resonate with the,let's say, the transitional path
right Now, they become part ofyour transition.
Now they become yourcheerleaders, your supporters,
(39:56):
and I think there is a greatchance that they will choose to
support you even more, knowingthat you are going through
something like this and howimportant some of those early
clients are that allow you thistransition to actually happen.
Brynn (40:14):
That's right, those early champions.
And those early champions Ithink of, like the cluster
that's come alongside me, that Ididn't have six months ago,
that I have today because I justshared very authentically about
where I was and where I hadplanned to go, and those early
champions are really the key tomomentum.
(40:35):
You don't have to convert 200clients.
You need like 12 committed ones.
That are because not to saythat women do everything great.
But women are champions ofthings they care about.
They are loyal and they willinvite you into their space.
They're includers.
They want all their friends toknow about something great.
When they find out what that iswhether that's the sale,
whether that's the product,whatever it is we invite people
(40:58):
into that.
We want everybody to know, andso that's a really powerful
thing to bring alongside you.
But people can't become yourchampion again if they don't
know where you're at and theydon't know how to help you.
Yuli (41:10):
Such a great message.
Well, thank you, thank you forsharing all of that.
I feel like there's just somuch in this episode to unpack
and we, as usually, the timeruns so fast in those episodes,
at least for me and I wanted togive you an opportunity also to
share anything else that youwanted to share with our
(41:32):
listeners, anything we forgot tomention any of your amazing
projects or how people canfollow you.
Of course, we put all yourinformation in the show notes,
but any last message for ourlisteners, yeah, I would love to
.
Brynn (41:46):
I feel like the Healist community is a really well
aligned community with AlchemyLeadership Lab.
So there's two ways to getinvolved.
One is just to go towwwalchemyleadershiplabcom sign
up for the newsletter.
I will never spam you.
I don't have time to spam you.
I don't know how people havethe time to do that.
One or two emails a month thatare highly concentrated value
(42:07):
and ways to get involved incommunity.
And then I'll drop the WhatsApplink in the show notes as well,
because it's truly a way tovery tactically get involved and
get some needs met on thebusiness level and on the
personal level in community in avery aligned space.
So those are the two ways toget involved.
Right now.
Don't judge any of it.
(42:28):
It's all in development, it'sall in incubation, but what's
coming together is reallybeautiful.
Yuli (42:34):
Amazing.
I love, love, love what you doand such needed work.
I mean we need many communities, right?
Because I think the morecommunities the better, because
people align with certain groups, with certain messages, with
certain voices, and we needoptions and especially
(42:55):
communities that help womenascend, that not just there to
be and create more noise,they're there to truly support
and sounds like what you'recreating is just that.
So thank you for doing yourmagic.
Brynn (43:11):
Thank you.
Yeah, I'm really enjoying itand hoping you know I'm very
focused on tangible value andpotency.
You are right, there are plentyof spaces where women can come
together, but I'm here to getthings done and it is a little
bit different.
Right, it might be a little bitbolder statement, it might be a
little bit putting ourselvesout there in a way that we're
not used to, but the need ishuge and the response has been
(43:32):
fantastic so far.
Yuli (43:34):
Amazing.
Well, you've given a greatvalue to our listeners by
sharing all your incredibleinsights, so thank you again.
Brynn (43:43):
Thank you so much.
I enjoyed being on today.
Welcome to the Healist Podcast, where we inspire and
guide healers through businessexpansion.
We give voice to incrediblyabundant healers to share their
stories.
We dive into the quantum fieldto unlock the energies of
conscious creation.
We also develop digital toolsto help you grow, which you can
(00:25):
find on healistcom.
I'm your host, Yuli, and I'mgrateful you chose to join this
space.
Now let's go deep.
Hello, dear friends, anothervery insightful and fun episode
of the Healers podcast comingyour way, and I'm so excited to
welcome Bryn Scarborough to theshow today.
(00:48):
Bryn is a seasoned leader in thewellness tech space, known for
scaling companies and guidingtransformation with both heart
and strategy.
Through her work at AlchemyLeadership Lab, she's now
helping leaders, and especiallywomen, find clarity, purpose and
confidence in their voice.
In this episode, we'reexploring how to craft a soulful
(01:10):
elevator pitch, not a stiffrehearsed script, but a way to
speak your truth clearly so itattracts the right people.
So I'm really excited for thisepisode.
So I'm really excited for thisepisode and my intention would
be for this one to learn, ofcourse, and explore deep
subjects, but I also want tohave a little fun.
(01:31):
I feel like I'm really inspiredby my own young kids and just
watching them and how much funthey're having and every single
moment in their life, or mostmoments, and how much we as
adults miss that.
So springtime, you know, we canfeel kind of like the spring
(01:53):
summer energy.
This subject kind of invites tomore experiments and maybe play
pretend, and so I'm justexcited for the next hour or so.
So welcome.
Brynn (02:00):
Brynn, thank you so much.
I'm excited as well.
I always get very energizedaround the spring equinox.
I don't have that new year, newyou energy.
It doesn't come until aroundspringtime.
So I'm with you as I'm watchingthe flowers bloom and all of us
sneezing from pollen.
I also get really energizedthis time of year for the next
thing, and whatever's coming isthe next iteration for the year.
Yuli (02:25):
Amazing.
I'm the same way.
I'm so excited to connect withyou today and I wanted to dive
right in, as we like to do onthis podcast.
Let's give our listenerssomething to, something really
really to take away from.
If they just listened to thefirst few minutes and we
originally, when we connectedand we kind of chatted about so
(02:47):
many different subjects we candiscuss and you're really an
incredible resource everythingthat comes to personal
transformation, and somehow theconversation led us to the fact
that how many practitioners andhealers and being solopreneurs,
they sometimes undermine theirown messaging subconsciously,
(03:10):
consciously, and they really,when it comes to those first few
minutes, when you meet a newperson, you meet a new client or
potential client, or you meetsomebody at a party, even who's
asking you.
So what do you do?
I think so many people stumblethere and it's from that to even
.
You know, when we host eventswith healers, we host our
(03:31):
wonderful healer circles andpeople have an opportunity to
share what they do it's alwaysyou either get a very quick,
short answer that doesn't giveyou a really good idea, or you
get extremely long-winded kindof history of their lives, which
is very fascinating, but oftenyou know again, it doesn't give
(03:55):
you that quick snapshot of whothe person is.
How can you connect?
So can you give some of yourperception and some of the quick
tips around that, and thenmaybe we can do a little bit of
role playing as well.
Brynn (04:09):
Absolutely.
Yeah, there's a lot of thingsthat come to mind when you bring
up you know how we positionourselves, how we can just
quickly communicate to someonewho we are, what we do, what
we're about, and so I want tostart with kind of what you said
this preconceived idea of howwe position ourselves in
soul-led work or in work that webelieve is more, let's say,
(04:32):
heart-based, soul-based,spiritually-based, those types
of things.
And sometimes we think thatlanguage doesn't really
translate into being able totell someone very quickly at a
happy hour this is who I am andthis is what I do.
And having been on both sidesof this coin, walking into new
spaces and trying to explain ina quick way what I'm doing when
there might be 45 tabs open, andthen also listening and
(04:56):
responding to so many of thesetypes of positionings, really
knowing the difference andgetting out of our own head when
it comes to saying who we areand what we do with confidence
and I think women especiallyhold back on this You'll even
hear questioning tonality.
We will speak more smalllyabout ourselves.
We will position ourselves asif we're asking a question
(05:18):
instead of making a statement,things like that, which is just
a natural impulse for us and itreally does take practice to
kind of take the ick out of thepitch or the ick out of the
statements to be able to justsay this is who I am, this is
what I do, this is what I bringto the table.
Yuli (05:35):
Amazing, and you touched on so many different blocks and
challenges already.
So let's put that in action.
Let's say we meet for the firsttime and you ask me the famous
question, the elevator pitchquestion.
Brynn (05:51):
That's right, that's right.
So what do you do?
I do Reiki.
What?
Yuli (05:57):
is Reiki.
You know, it's this energyhealing practice that I studied
for a couple of years and I gotthe certificate and now I'm just
I'm starting out.
I have some clients that I'mseeing, but, yeah, I love that.
Brynn (06:16):
Oh, that sounds so interesting.
Why would I do Reiki?
Yuli (06:21):
Well, it's good for your system in general and it's great
for different conditions and,yeah, it's something that is
just really helpful to everyoneoh, I love that.
Brynn (06:34):
I I would love to know more.
How can I get in touch with you?
Yuli (06:38):
here's my cell phone number.
You can always just text me and, you know, if you ever feel
like exploring Reiki, I wouldlove to have out maybe.
I also offer free introsessions, so if you ever want
one, just text me and we'll findtime.
Brynn (06:56):
Oh, that sounds great.
Thank you so much, so we coulddive into from that patient
right there, so good.
Yuli (07:04):
So let's analyze that a little bit, and what can we do
better?
Brynn (07:08):
Yeah.
So I feel like that was areally good representation of
how sometimes we talk aboutourselves, especially when we
are walking into our soul ledwork and I've actually found
this as I'm, as I'm walking intothe space with Alchemy
Leadership Lab as well.
So when I, when I hear you talkabout, let's say, being a Reiki
healer, I think to myselfyou're a practitioner who helps
(07:29):
someone align their energy andtheir intention Simple as that,
right, and it may not be theperfect, most flowery definition
of what Reiki is in its truehistorical sense.
That's not really what we'retrying to get to here.
What we're trying to get to isthat statement that sticks in my
mind as I hear it, so that whenI think of you, I know exactly
(07:49):
where you're positioned and whento reach out to you.
And I think when we change theframing around what we're
actually doing, when we pitchourselves maybe even take away
the pitch terminology when weintroduce ourselves, when we
invite someone into our workwhich could be a much better way
to look at this that invitationneeds to be really clear about
(08:11):
what we're being invited into sothat it applies to me and then
I know where to find you lateron.
I got some great advice about ayear ago as I was really working
with this.
You know, I knew how to pitchmy company, I knew how to pitch
myself as an executive, but Iwas stepping out with this.
You know, I knew how to pitchmy company, I knew how to pitch
myself as an executive, but Iwas stepping out into my own
space and exploring doctoralresearch, all of these things.
Thankfully, I got to learn andsit at the feet of some
(08:34):
incredibly accomplished womenwho just said exactly who they
were as clearly as possible, andit didn't come off as oh,
that's gross or oh, they'reselling themselves.
It came off as I know exactlywhat they do and I know exactly
what they need from me or how Ican get involved in that
invitation to their work, and soI think a bit of reframing
there is also really importantwhen we're putting these
(08:56):
statements together.
Yuli (08:58):
So can I put you on the spot.
Then Can we just switch chairsnow?
Yeah, absolutely Amazing, so hiwhat do you do?
Brynn (09:09):
Oh, I'm a Reiki healer, but what that actually means is
that I'm a practitioner thathelps people align their energy
with their intention and getthings done in their lives.
Yuli (09:19):
So how do you do that?
What is Reiki?
How does it work?
Brynn (09:23):
Well, reiki helps you align your energy center so that
you can show up as a wholeperson, as a whole human, to
whatever it is that you'reputting your intention towards,
whether that's your business, oryour family, or your health,
whatever that is and how can Ipotentially explore your
services?
(09:43):
I would love to talk with youmore about my services.
Here's my business card.
It's got a QR code on it.
You can scan it and you can goimmediately to scheduling a
discovery session.
That's totally free.
We can talk a little bit moreabout how Reiki might assist you
in accomplishing your goals andthe things that are important
to you.
Yuli (10:01):
Amazing, I'm clicking right now.
New client Reiki might assistyou in accomplishing your goals
and the things that areimportant to you.
Brynn (10:04):
Amazing, I'm clicking right now New client.
New client.
Yes, I am not a Reiki healermyself, so if I misrepresented
any of that, I'm so sorry.
But yeah, I think it really isabout being able to connect with
the person you're talking, toconnect with your audience,
right, I think we have this oldschool idea of what an elevator
(10:25):
pitch is that it's always thesame and it's not.
It really isn't.
If you are talking about Reiki,for example, to an executive
leader who is really stressedand needs help aligning
priorities, that's gonna be adifferent conversation than the
stay-at-home mom, than thedigital nomad who is really
(10:45):
involved with all of these typesof modalities.
So being flexible and reallyputting yourself in the shoes of
the listener is incrediblyimportant.
Yuli (10:55):
Absolutely.
I couldn't agree more.
Let's do another fun one.
Can we do another case?
Yes, and, by the way, I'm also.
I'm not a practitioner, so if Imisrepresent something I
apologize to anyone.
But let's do.
Let's do another extreme case,okay let's do it.
Brynn (11:14):
It's so great to meet you .
Tell me more about what you do,so.
Yuli (11:19):
I studied a lot of different things in the holistic
healing space Anything from Istarted with yoga and then I got
also a certificate in Ayurvedicpractices and I learned also
other modalities likehypnotherapy and sound healing.
So I'm really really passionateabout the holistic space and I
(11:45):
just love learning new tools,and so I'm able to offer my
clients all this kind of wholepackage of things that are
depending on what they need.
I usually, when I go intosessions, I don't even know what
I'm going to be doing, but I'mtalking to the client and then
together we go on this journeyof exploring what they need and,
(12:08):
you know, it becomes eithermaybe body movement or alignment
session, or we work with herbs,or we work with all those
different other modalities thatI mentioned, and I just help
people.
That's what I do.
I love to heal.
I come from a family of healersand we've had this for
(12:30):
generations and, yeah, I'm justreally, really that's my mission
in this world.
Brynn (12:37):
Wow, you've given me so much to work with.
If I wanted to try one of yourservices, where would I even
start?
Yuli (12:45):
Well, first maybe we should talk about what you're
looking for and what are yourgoals, and where are you lacking
alignment, and then we can comeup with a plan that will fit
you best.
Brynn (13:01):
That's so exciting.
How do I get in touch with you?
Yuli (13:04):
You can email me, and then I'll send you more information.
Brynn (13:09):
Great, I can't wait to connect Okay.
Yuli (13:13):
Now let's do the flip.
Brynn (13:16):
So you've given me a lot to work with here.
Yes, let's discuss, let's tryit.
All.
Right, let's go Putting me onthe spot here with lots of
different topics and modalitiesto work with.
So let's give it a shot.
So I think there's a lot of uswho are dabbling in multiple
modalities.
Right, I have an MBA and a yogateacher certification.
(13:38):
I'm getting a doctorate.
I might become a Reiki healerafter that as well, right?
And if I was trying to list offall of those things for an
individual to help themunderstand what I'm doing, we
would just be lost in the sauce,right?
And so we hold back sometimesfrom using the true terminology,
which is I'm an expert at theintersection of personal
(14:00):
development and businessdevelopment, or I'm an expert at
this intersectional spacebetween soul-led healing and
personal growth.
I do that with a lot ofdifferent modalities that I've
learned throughout the years.
So we hold back, in kind ofthis, some of the terminology
that would help us expressexactly our positioning.
Help us express exactly ourpositioning, which is expertise,
(14:21):
which is being an authority,which is bringing years of
experience to the table, becausewe're trying to over-explain
ourselves so often.
We're trying to over-explainand over-validate ourselves
instead of just standing strongin a position.
I think this is also a uniquelyfemale issue that we deal with
as well, because we'reconstantly trying to justify our
(14:44):
seat at the table by explainingall of our credentials and all
of the reasons why we deserve tobe there, instead of just being
very clear about who we are andwhat we do.
Yuli (14:57):
From my perspective, something that I've seen and
mistakes that people do in allkinds of industries.
Right, and they list theiraccomplishments or credentials
instead of leading with thevalue're really interested in
learning the laundry list ofeverything we do, but really
(15:29):
they ask to understand forthemselves.
How can they connect with youon a deeper level?
Brynn (15:36):
That's absolutely right.
And this problem, this issue,is not reserved for holistic
practitioners or solopreneursright.
This happens in the CEO spaceall the way through the
executive pipeline, every typeof business, every type of human
, because we are not just onething.
And career development now,honestly, is taking a huge turn
(15:59):
towards this portfolio spacewhere we might have three or
four major buckets open at anyone time.
You and I are perfect examplesof this.
So it's kind of like choosingwhich bucket to lead with, but
also really doing someself-reflection about where you
stand in those spaces.
Right?
Just last night I heard a greatexample and a terrible example.
(16:19):
At a dinner I was at, someonetold me I said, what does your
husband do?
And she said, oh, he's acommodities trader.
And I was like, simple andstraightforward, asked another
person, what do you do?
And got a long explanationabout all the different aspects
of their business.
But I walk away not actuallyknowing what they do.
I walk away like not reallyknowing what business they're in
(16:39):
.
And I've done this, I've doneit well and made a mess of it,
especially as I was walking intomore and more tabs in life, and
so it also is a space for realself-reflection.
Sometimes we don't really wantto write those strong I am
statements about ourselves, andwalking through that process,
especially in a journal orsomething like that, can be
(17:01):
really useful to help move thisprocess forward in a soul-led
way.
Not in a sales pitch way, butin a soul-led way.
Yuli (17:09):
Amazing and also another great point that some of your
examples is how sometimes peoplego on a whole like journey of
their life story right and speakkind of share a lot, overshare,
maybe even sometimes right whenmaybe the better way to go
about it to choose one of thebuckets right.
(17:31):
What do you lead with?
Use your intuition, all thehealers, you have their
intuition, so you should knowwhat the person is seeking or
have an idea.
So choose one thing to leadwith and give them an
opportunity, give them space toask the follow-up question.
Brynn (17:46):
Yeah, that's right.
That's right.
And let there be a pause, right, because I've done it so many
times and I have overshared, Ihave over-explained myself,
especially when you're walkinginto something new or you're in
a new room or around new people.
You know, just kind ofvalidating your position there
(18:07):
and I think we all do it insteadof just kind of letting the
truth hang of.
You know, I'm an expert, I'm anauthority, I work in this space
, things like that or I focus onyou know, any of those things
are helpful.
Yuli (18:22):
Yeah, absolutely.
And also, as you were talking,also something came up people
that actually are still doinghealing, part-time, for example,
right, and they have like avery traditional career.
There's so many people likethat that I meet, you know, they
still have their corporatecareer and they really are
starting to pursue healing,first on the side, but then it
becomes the goal is to make ittheir main source of occupation,
(18:48):
income and life, right.
So I think those are anothertricky cases, right, like what
do you lead with?
You say, I'm a I don't know abusiness manager by day and a
regular by night, or what do youchoose?
Brynn (19:06):
That's a really good point and it kind of brings up
this thought about, I think,this myth of being
single-focused that we've hadfor so long.
I know I had it for years whereI thought if I'm going to be
successful at anything, I've gotto be singularly focused on one
thing, and I just don't believethat's true anymore.
I love having people around whoare multi-passionate, who are
(19:35):
pursuing passions in, let's say,a solopreneur, healing space,
practitioner space, while alsodoing the practical work of
paying the bills, doing the work, ascending in their corporate
career.
I don't think we have to chooseand I think that myth of choice
has been around for a long timeand you're right, it comes down
to intuition A lot of the timesin the spaces I'm at, I'm gonna
(19:57):
lead with I'm an executive inthe wellness and technology
space and oh, by the way, I havethis community that you might
really love to connect with withAlchemy Leadership Lab, and
it's usually met with somepretty like inquisitive ideas,
questions.
I would love to do that.
You know I'm not putting thecommunity out there to everyone,
but especially people who feelaligned and like I might have a
(20:20):
platform to offer them, and Ithink it's also important to
come back to this idea ofreciprocity as well, which is
what can I give, instead of justtrying to tell someone who you
are and what you do.
Think about this infinite loopof giving, where you really are
(20:41):
giving someone an invitationinto the space that you take up,
whether that's in your work,whether that's a community that
you're putting together, whetherthat's even a podcast right,
you're giving me an invitationto step into your world and to
benefit from that in some way,and so it is a gift.
It's not.
You're not forcing something onsomeone, you're not selling it.
You can really reframe it tosay, like how can I open the
(21:02):
door to my gifts for the personthat's standing in front of me?
Yuli (21:06):
Absolutely so.
If we had to redo that intro ofa person with you know five
different modalities and andmaybe also a full-time job,
right, let's add some complexityto that.
Yes, yes, yeah, how would we?
Let's give people, or listeners, maybe, a language that they
(21:28):
can use.
So if I asked you, what do youdo?
Brynn (21:32):
Yeah, I think, based on what we've established.
I would start with, I'm anexpert at helping people
navigate healing modalities in apractical way in their life.
I've studied a lot of them,which we can dive into, but I'm
really here to help you puttogether some nurturing and
healing methods or practices inyour life that help move you
(21:53):
forward, and you don't have totell me every single one that
you do.
That comes down to a customizedconversation later and I would
follow up with.
It's a fully customizedexperience because I have
expertise in so many differentmodalities.
I really can pull from whatmakes the most sense for you,
whether that's yoga ormeditation or Reiki or some sort
(22:14):
of health and wellness protocol.
That's perfect for you, but itreally is based on what you want
to accomplish.
Yuli (22:21):
Right, and another important thing that you did so
well in the first role-playingthat we did, that.
You gave them a very clear whatshould we call it like action
item.
Here's my QR code.
Go, scan it and book.
And I think this is wherethings get lost.
A lot of opportunities get lostand then, purposely, I said in
(22:44):
this role-playing oh, here's myemail, I'll just send you more
information.
This is where a lot of timesthings get lost, right?
So you have that attention of aperson at that moment and
they're clearly intrigued aboutwhat you do.
You have to and I don't want to.
I really don't want to usemarketing terms, especially not
(23:05):
on this podcast, but you knowthis idea and we need a better
term for conversion, right?
How do you convert somebody toan actual client or a potential
client and how do we do thatbetter?
Brynn (23:19):
That's absolutely right.
Well, this terminology existsbecause it works, whether we
like it or not, or whether weare diverting into a different
type of language that we use tospeak about these things.
Maybe it's new communitymembers and not conversion, it
doesn't matter what you call it.
Having the boldness and, let'ssay, the confidence in what you
(23:41):
offer to make the ask, which ismove on the energy that's
present we would say strike,while the iron's hot in the
sales world, when, in reality,if there's an energy about what
you're doing, you want tocapture the momentum of that
energy and that's part of yourwork, right, especially in this
holistic space, is to be able torespond when there's an
(24:04):
energetic cue towards something,and so, making that easy.
I've coached multiple localbusinesses when I do health and
wellness events, especially whenthey're showing up and I'm like
make sure an offer is readythat someone can respond to in
the moment, without thinkingabout it, without overthinking
it or coming back to it later.
And it's funny that you broughtthis up like, oh, just email me
(24:25):
later.
I actually coached through thisexact process at one of my
events, where one of my localvendors just said, oh, I'll just
collect an email and reach outlater.
I said no.
I said arrive with a pay link.
Put a bundle package togetherthat you can sell that day so
that when people meet you andthey are energetically
responding to what you have tooffer, they can make a move
(24:46):
right.
Don't give us too much time tothink about it or deprioritize
it in our minds.
Make sure that we can move onthat energy.
Yuli (24:55):
Absolutely so, yes, and the easier you can make that
process right.
Don't make it five steps, don'tmake it.
Send me an email, send me moreinformation.
You can think about it andmaybe you can send me another
email and we can find time tomeet.
Right, it's just and this iswhat we try to do.
(25:16):
I mean, a big chunk of my workat Healist is really automating
that process at least.
I mean, we can't help you withyour elevator pitch and the
soulful elevator pitches you,but from that moment, to have
that easy, bookable link thatyou can just share with people,
they get all the informationthey need.
They have your buy-incredentials there.
(25:39):
They have all your socialprofiles.
They want to follow you.
They have all your servicesmenu.
They have pricing description.
They have your calendar menu.
They have pricing description.
They have your calendar, likeall the pieces that they need in
order to make that decisionright.
That's what we try to do withour product.
But I just and part of itactually started because I
(26:02):
personally, as a client, anytimeI wanted to see a healer, I had
to jump through like fivedifferent hoops and send emails
and whatnot.
Brynn (26:10):
You know, this brings up a really interesting point.
I work with a local healer herewhere I live in St Petersburg,
florida, who does a beautifuljob of dancing between systems
and soul-led work and always has.
It is easy to book with her, itis easy to find her schedule,
it is easy to find her schedule,it's easy to make an
appointment.
She's very responsive, and Iwould say that's not the
(26:34):
standard in the industry, right?
The standard is you send a textmessage or maybe an Instagram
message.
We spend maybe a week goingback and forth looking for a
time to connect.
I'm losing interest during thistime.
Right, there's 10 other thingsthat are on my mind to do, and
you're absolutely right.
You just you lose theopportunity during that whole
(26:57):
process of schedule coordinationor explanation or those types
of things, and so even I lovethe idea that everything is just
right in front of you and canbe easily activated in that
moment to say, hey, here'severything you need to book with
me, because let's just say andI won't mention who, but I
actually keep memberships toplaces that are probably not the
(27:19):
very best service or experiencebecause it's so easy to book,
it is so easy just to hop on theapp or hop on the website.
I don't, and I can just bookwhat I need and go in and get it
done, and that is.
It's really a game changer,especially today when there's so
many things fighting for ourtime.
Yuli (27:37):
Absolutely Well.
Thanks for sharing that,reinforcing that message that we
are spreading, and it wasreally extremely helpful.
Just want to take it all in.
I think we gave a lot of ourlisteners a lot of great, I
think, foot for thought right.
Something to pay attentionfirst.
I know it might soundoverwhelming.
(27:58):
Okay, I now need to figure outmy new elevator pitch right, and
you might have realized thatsome of those things I would
describe maybe you're doing aswell, but I think maybe first
step is just start payingattention next time someone asks
what you do.
Brynn (28:13):
And I think a really actionable takeaway would be two
things.
One, to journal about, let'ssay, three of your ideal
customers.
Who are those people?
What do they do?
You know I'm going to use theterm avatar, which avatar is
(28:43):
really not close enough, but inthe past, when you were building
, working with, you know,suburban housewives.
What is your mission-drivengroup that you're called to?
And think about who those topthree people are and write it
out in detail.
Who are those people right?
What do they do?
How do they spend their time?
What's important to them?
(29:04):
What are they stressed outabout?
And then it might become a loteasier to fashion just kind of
three statements about how youposition yourself with those
individuals.
Write it out practice it say itout loud so that you kind of get
through the things that arejumbly or don't make sense
before you're in front ofsomeone and that doesn't sound
very soul-led.
But the reality is, thepractice of this terminology and
(29:26):
the practice and visualizationof the conversation is really an
incredibly important part ofmaking it flow and getting your
energy across successfully.
Yuli (29:37):
Absolutely, and I would encourage anyone who can to
practice in person.
Just go to a local networkingevent not even a holistic event
right, go sign up.
There's so many like smallbusiness owner groups.
There's just so much happeningin local communities.
Just go and practice withoutany pressure.
Don't go with this idea.
(29:57):
Okay, I want to get like threenew potential clients out of
this.
Just go to practice and havefun, but really use that time to
sharpen and you're going to getbetter with every introduction.
Brynn (30:10):
That's absolutely right.
In fact, I have an avenue thatcan even be used for that with
Alchemy Leadership Lab.
We host a needs and leads calland we keep the call nice and
short.
But the idea is exactly what wementioned earlier, which is
reciprocity.
You show up with a need thatyou can clearly articulate,
whether that's in business oryour practice, that you're
starting, and with a lead, whatcan you give?
(30:32):
Where can you support thecommunity?
What can you offer as expertiseor as a connection?
And we always do those thingstogether.
But what's been so amazingthrough this process over the
last couple of months?
A the level of interest is huge.
Women are ready to do business.
Right, whether you like thatterminology or not.
We are ready to do business andwe want to do business
intentionally together, which isincredible.
(30:54):
The second thing is we're veryunprepared to say these things
very clearly.
I've gotten to coach now groupsof women through this process
to say be prepared to tell meclearly what it is that you need
.
How can I help you?
Because I can't help you if Ican't recall in one sentence
what you need from me, I don'tknow how to plug myself in and
further tell me what you do.
(31:16):
Where's your magic, what isyour genius in one sentence so
that the rest of the communitycan benefit from it, and that's
been an incredible process towatch.
I'm not the only one who had towork through this evolution
over years of kind of coachingand executive presence and
learning and development.
It's very common not to be usedto these things, so don't judge
yourself for not being able todo it right off the bat, but do
(31:37):
find these areas where you canplug in practice in a safe space
, be in community and makeconnections in that way.
Yuli (31:44):
Amazing and your community sounds incredible.
Can you share more about it?
Brynn (31:50):
Absolutely so.
Alchemy Leadership Lab is,let's say, the brainchild of my
executive work and my doctoralresearch, which is in leadership
resilience.
Right now it is at thisincubation stage, which has been
a really beautiful thing,that's come together on WhatsApp
, so there's around 150 women onWhatsApp.
We are very actively engagingin the wellness, fitness, beauty
(32:13):
, health space.
Right Every day somebody from anew industry is joining.
But really the goal is toelevate each other's voices and
it's to align personal andprofessional development and to
do business very intentionallytogether.
You know, sometimes men are alittle bit better at showing up
at the golf course and walkingaway with a business deal.
We want to be intentional andforthright about the fact that
(32:36):
we are interested in gettingbusiness done.
We are interested in supportingeach other's endeavors and also
supporting each otherpersonally, because I don't
believe those two things areseparated.
So you will see more over thenext months.
I'm always very grateful foranyone who's along at this stage
of the journey, because itreally is just this response to
energy and response to theopportunity that's in front of
(32:57):
us while the platform is beingdeveloped behind the scenes, but
it's really a truly beautifulspace and container that has
already developed.
Yuli (33:05):
Amazing and I love the way you're developing it too and
just kind of going with the flowand allowing it to shape itself
, because I remember we talkedoriginally was a few months back
, and you said, well, I'm notsure where it's going to be at
right, and we kind ofpre-scheduled this interview
kind of far into the future, andI think that's okay.
I think it's totally with thespirit of times, right, you
(33:29):
don't need to have thisperfectly polished kind of maybe
a counter message to what we'retalking before.
You don't always need to haveeverything figured out and not
perfectly polished like elevatorpitch ready, because you're
still building something, andthat's okay too, as long as you
can define it very clearly,which you just did.
Brynn (33:51):
Yeah, and I love that you brought that.
That's a whole separate podcast.
Like getting this idea ofperfectionism before we put
something out for public view,which I really had to get over
myself as well.
But I did it because I want todo this in community.
I want other people next to mewhile I'm going through this
process and unless I'm honestabout the process, I can't have
(34:13):
that.
If I wait to stand up thisperfect quote-unquote platform
after it's ready and justsurprise the public with it,
then I lose all of this buildmomentum.
That's happening along the waywhen I open myself up
authentically.
But it's a huge challenge to myperfectionism at all times,
because I'm just publiclyexperimenting with some things
and being honest about that.
(34:34):
But what I'm noticing is thatit's allowing space for others
in the community to alsopublicly experiment.
So whether that's on LinkedIn,whether that's on consulting
calls, whatever it is thatthey're diving into, I'm seeing
more and more of this energycome forward and I think it's
fantastic.
Yuli (34:50):
I love that so much.
And, yes, you're right, it's awhole other subject and I think
it's close to so many people.
Anyone who's building acommunity or even a client base
right, taking it back topractitioners, you might be
still kind of figuring it out.
What is it?
What is your full offering?
And this is another thing thatI'm seeing a lot in this space
(35:11):
People, so many people, are intransition.
They say, okay, this is what Istudied, this is what I know.
But I'm being taken to thismuch bigger thing now and I
don't know what it is yet, but Ican feel its energy and it's
pulling me and I don't know howto define myself anymore because
(35:31):
I'm not just this practitioner,I'm turning into something more
.
Brynn (35:33):
That's right.
Well, we've got a space to plugyou in there too for career
transitions, because so manywomen are putting their hands up
to say, either I'm goingthrough a midlife change and
what's important to me it isn'timportant anymore.
I wanna be doing my soul work.
I am feeling the energy ofchange this year is bringing
about such depends on yourmindset but such a disruption to
(35:58):
be able to create change anditerate into the next new thing.
I you know, when I startedwalking through this process of
career change, I was terrifiedbecause I thought where are the
other people going through thisprocess?
I had not identified them yetand this community has made me
realize really quickly.
I just started sharingone-on-one last fall where I was
(36:18):
at what was going on, trying tobe bold like I'm coaching in
this call, trying to be boldabout where I'm at so people can
find me, and that led me thento this space of oh, hold on,
there's so many other women outthere like me who are pursuing
the next thing, who are steppinginto the next version, and it's
not totally clear yet.
(36:38):
And can we lock arms and dothat together?
So I do think it's a bit of amacro energy that's going on and
manifesting itself on theindividual level, and I hear it
over and over again.
Yuli (36:51):
Amazing.
I just had goosebumps all overas you were speaking.
I just feel like you're right,like there's so many people
going through it and we allthink this is just us, this is
just me, and a lot of people arereally hesitant to share
because they feel like they needto know the final destination
before they're able to share itright, absolutely.
(37:12):
And it's just so powerful andthe people you're going to
attract when you share yourtransition.
I think it has some potential.
Brynn (37:23):
I agree with you and you know what's funny is, the
challenge is to stay in theauthenticity of that transition,
is to not try to button it upand make it look too pretty, not
try to over-explain it, to beable to say part of my statement
is I'm in the middle of acareer transition and just
working up to the confidence tosay that out loud took a few
(37:43):
months.
I'm not gonna pretend like Ijust woke up one day and was
like this is all gonna be fine,there's nothing to worry about.
That's not real.
So the challenge is really tostay authentic in that space,
and what I do believe is thatyou don't have to make a choice
between saying boldly who youare and what you need and
inviting someone into your giftsand being authentic and showing
(38:05):
up as your real self.
I do not believe there's achoice between those two things,
and I think over time we havekind of created this false
dilemma for ourselves at timesthat I can either show up as a
business person or I can show upas myself, and I can't do both,
and that's not true.
Yuli (38:20):
Amazing.
I love this message.
So we're giving our listeners athird option to come up as a
transition.
And if you're going into aconversation back to our
original question, what do youdo?
You could also say I'm going tothis transition from the
corporate world to holistichealing, let's say, and you wait
(38:42):
for the response and to seewhat the person resonates with.
And it's actually a fun game toplay sometimes because you can
see if they pick the first partor the second.
That's right.
Brynn (38:56):
You'll be amazed, I think , when you do, if you are in
that space and you begin sharingit, how many people say, oh my
God, me too, or oh my gosh.
I feel the same way, especiallyif we're talking about, you
know, transitioning from more ofthis mind-led space or, you
know, pragmatically led spaceinto what we're talking about
transitioning from more of thismind-led space or
pragmatically-led space intowhat we're doing next.
(39:18):
Yeah, I think you'll find thatthere's more people with you on
the path than you think, andbeing on the path with that
person is actually a muchstronger connection than
whatever it is, at the end ofthe day, that you're practicing,
selling, positioning yourselftowards, especially if you're
stepping into your soul-led work.
Yuli (39:34):
Amazing.
And also to loop back to ourconversation about transforming
people into potential clients oropportunities, I think people,
once they resonate with the,let's say, the transitional path
right Now, they become part ofyour transition.
Now they become yourcheerleaders, your supporters,
(39:56):
and I think there is a greatchance that they will choose to
support you even more, knowingthat you are going through
something like this and howimportant some of those early
clients are that allow you thistransition to actually happen.
Brynn (40:14):
That's right, those early champions.
And those early champions Ithink of, like the cluster
that's come alongside me, that Ididn't have six months ago,
that I have today because I justshared very authentically about
where I was and where I hadplanned to go, and those early
champions are really the key tomomentum.
(40:35):
You don't have to convert 200clients.
You need like 12 committed ones.
That are because not to saythat women do everything great.
But women are champions ofthings they care about.
They are loyal and they willinvite you into their space.
They're includers.
They want all their friends toknow about something great.
When they find out what that iswhether that's the sale,
whether that's the product,whatever it is we invite people
(40:58):
into that.
We want everybody to know, andso that's a really powerful
thing to bring alongside you.
But people can't become yourchampion again if they don't
know where you're at and theydon't know how to help you.
Yuli (41:10):
Such a great message.
Well, thank you, thank you forsharing all of that.
I feel like there's just somuch in this episode to unpack
and we, as usually, the timeruns so fast in those episodes,
at least for me and I wanted togive you an opportunity also to
share anything else that youwanted to share with our
(41:32):
listeners, anything we forgot tomention any of your amazing
projects or how people canfollow you.
Of course, we put all yourinformation in the show notes,
but any last message for ourlisteners, yeah, I would love to
.
Brynn (41:46):
I feel like the Healist community is a really well
aligned community with AlchemyLeadership Lab.
So there's two ways to getinvolved.
One is just to go towwwalchemyleadershiplabcom sign
up for the newsletter.
I will never spam you.
I don't have time to spam you.
I don't know how people havethe time to do that.
One or two emails a month thatare highly concentrated value
(42:07):
and ways to get involved incommunity.
And then I'll drop the WhatsApplink in the show notes as well,
because it's truly a way tovery tactically get involved and
get some needs met on thebusiness level and on the
personal level in community in avery aligned space.
So those are the two ways toget involved.
Right now.
Don't judge any of it.
(42:28):
It's all in development, it'sall in incubation, but what's
coming together is reallybeautiful.
Yuli (42:34):
Amazing.
I love, love, love what you doand such needed work.
I mean we need many communities, right?
Because I think the morecommunities the better, because
people align with certain groups, with certain messages, with
certain voices, and we needoptions and especially
(42:55):
communities that help womenascend, that not just there to
be and create more noise,they're there to truly support
and sounds like what you'recreating is just that.
So thank you for doing yourmagic.
Brynn (43:11):
Thank you.
Yeah, I'm really enjoying itand hoping you know I'm very
focused on tangible value andpotency.
You are right, there are plentyof spaces where women can come
together, but I'm here to getthings done and it is a little
bit different.
Right, it might be a little bitbolder statement, it might be a
little bit putting ourselvesout there in a way that we're
not used to, but the need ishuge and the response has been
(43:32):
fantastic so far.
Yuli (43:34):
Amazing.
Well, you've given a greatvalue to our listeners by
sharing all your incredibleinsights, so thank you again.
Brynn (43:43):
Thank you so much.
I enjoyed being on today.
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